Viviana Carrero
Southbank,VIC
Summary
Enthusiastic economist eager to contribute to team success through proactive and creative solutions, soft skills and team work. Motivated to learn, grow and excel in Retail Industry. Excellent reputation for resolving problems and improving customer satisfaction. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
9
9
years of professional experience
Work History
Innovation and Brand Director
Saeta International Sports Wear SAS
Bogotá, Colombia
06.2017 - 02.2022
- Created and launched the brand's e-commerce in a robust platform and new online marketing strategies, resulting in up to 100% sales increase.
- Direct the team in order to create new products or services, position them and name them.
- Coordinate and direct the last re-brand of the company to conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Implemented systems and procedures to increase online sales, reduce errors and make online dispatches faster.
- Cooperated and worked closely with communications and Social Media team to develop marketing strategies to boost brand awareness.
- Trained 3 new sales representatives on the e-commerce platform: VTEX.
- Identified prospects' needs and developed appropriate responses , products or services.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Monitored Online sales team performance, analyzed sales data to develop strategies and take action to improve.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Performed analysis of competition to determine strengths and weaknesses as compared to Colombian sports market.
- Coordinated 5 employees in the different Online selling process: Sales, warehouse, dispatch sale coordinator, customer service and social media.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Brand and Business Analyst
Saeta International Sports Wear SAS
Bogota, Colombia
06.2013 - 06.2017
- Created and launched the brand's first and second e-commerce.
- Implemented systems and procedures to increase online sales, reduce errors and make online dispatches faster.
- Worked with social media manager to drive creative content across social platforms.
- Monitored conversations on social channels and looked for ways to interact.
- Analyzed key aspects of business to evaluate factors driving results.
- Identified process inefficiencies through gap analysis and outlined sensible solutions.
- Performed competitor bench-marking analysis to identify manufacturing savings opportunities and potential product enhancements.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
Andean Capital Markets Origination Intern
Citibank
Bogotá, Colombia
01.2012 - 06.2012
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Daily monitored of interest rates and their effect on debt bonds.
- Assisted the associates to prepared briefing books, pitch books, and market updates for senior bankers and clients.
- Monitored the largest Latin American banks debt bonds.
- Constant support for new Capital market products issued by Citi.
- Active participed in the structuring and placement of “Transmilenio” (due 2013) debt bonds and “Colombian II Tranche”.
- Prepared market and economics update reports for senior bankers.
Education
No Degree - Business Administration
PONTIFICIA UNIVERSIDAD JAVERIANA
Bogotá, ColombiaGraduate Diploma - Financial Administration Specialist
Universidad De Los Andes
Bogotá, Colombia10.2016
Bachelor of Arts - Economics
Universidad De Los Andes
Bogotá, Colombia08.2013
High School Diploma -
COLEGIO ROSARIO DE SANTO DOMINGO
Bogotá, Colombia12.2009
Skills
- Brand identity
- Staff Management
- Business Development
- Team Building
- Training and mentoring
- Interpersonal Communication
- Analytical and Critical Thinking
- Problem-Solving
- Multitasking Abilities
- Self-directed learning
- Passion for continuous learning
Hobbies
- Yoga
- Travelling
- Dancing
- Walking
- Trekking
- Nature
Other Courses
- Fashion Photography Course (February 2014)
Fotodesign, Bogotá-Colombia
- Retail with international Focus (October 2017)
Uniempresarial, Bogotá- Colombia
- 1 semester of 12th Grade (June 2008)
Matthew Mcnair Secondary School, Richmond BC-Canada
Timeline
Innovation and Brand Director
Saeta International Sports Wear SAS
06.2017 - 02.2022
Brand and Business Analyst
Saeta International Sports Wear SAS
06.2013 - 06.2017
Andean Capital Markets Origination Intern
Citibank
01.2012 - 06.2012
No Degree - Business Administration
PONTIFICIA UNIVERSIDAD JAVERIANA
Graduate Diploma - Financial Administration Specialist
Universidad De Los Andes
Bachelor of Arts - Economics
Universidad De Los Andes
High School Diploma -
COLEGIO ROSARIO DE SANTO DOMINGO