Shannon Grant
Lilydale,VIC
Summary
Dynamic eCommerce & Digital Marketing Leader with over 14 years of experience in the retail industry, poised to leverage extensive skills across diverse sectors such as finance, services, and IT. Known for driving growth through hands-on leadership, meticulous attention to detail, and strategic insight, and excel in identifying and capitalising on opportunities for improvement. Seeking to contribute expertise to a results-oriented environment that values innovation and continuous growth.
Overview
14
14
years of professional experience
Work History
Digital Marketing & Online Manager
MEGT
03.2023 - 07.2024
- Executed digital strategies including content marketing, email marketing, and paid media to achieve online objectives
- Led the development of a new company website, aligning with business goals and brand standards
- Directed and nurtured a cohesive marketing team, fostering a collaborative work environment
- Utilised data-driven methodologies for reporting, analysis, and performance enhancement
- Advocated for digital channels and customer insights to drive organisational alignment and engagement
eCommerce Site Operations Manager
Uniqlo
08.2022 - 03.2023
- Developed and executed eCommerce content strategies to optimise customer engagement and sales
- Led app acquisition strategies, driving user growth and engagement across Australia
- Mentored and developed a team, enhancing productivity and professional growth
- Conducted weekly reporting and analysis to refine strategies and drive performance
- Managed eCommerce operations, achieving consistent sales growth through performance oversight
- Engaged with global stakeholders to align and support regional initiatives.
eCommerce and Digital Marketing Manager
Mossman Clothing
07.2021 - 03.2022
- Orchestrated eCommerce strategies, driving growth and enhancing customer experience
- Managed project timelines and deliverables, ensuring alignment with business goals
- Collaborated with development agencies to implement website enhancements
- Conducted performance monitoring and strategic decision-making through weekly reporting
- Oversaw comprehensive eCommerce and digital marketing management, optimising SEO, SEM, and advertising channels
eCommerce and Digital Marketing Manager
Global Retail Brands
01.2021 - 05.2021
- Led eCommerce initiatives across multiple brands (House, Robins Kitchen and Baccarat) to optimise online presence and market positioning
- Developed and executed comprehensive digital marketing strategies
- Managed day-to-day eCommerce operations, overseeing campaigns and content
- Implemented targeted email marketing campaigns to drive customer engagement
- Planned promotional calendars and strategies to maximise sales and engagement
- Directed all digital marketing channels, enhancing brand visibility and achieving measurable results
- Key Achievements
- Increased year-over-year sales following a spike during a critical sales period
- Collaborated with agencies to enhance website design, improving customer satisfaction and conversion rates.
eCommerce and Digital Marketing Manager
Godfreys
07.2019 - 12.2020
- Managed relationships with suppliers, marketplaces, and agencies to optimise performance
- Optimised marketplaces including Catch, Amazon, eBay, and MyDeal using Channel Advisor
- Developed and executed online marketing strategies to drive in-store and online growth
- Led Magento platform migration from version 1 to version 2, ensuring seamless functionality
- Planned and executed effective eDM campaigns to engage and convert customers
- Collaborated with agencies to enhance SEO/SEM strategies and drive targeted traffic
- Key Achievements
- Achieved debut entry into Power Retail Top 100 online retailers
- Implemented successful Christmas sales initiative, increasing online sales by 200% YOY
- Detected and halted fraudulent operations, saving the business $90k.
Digital Manager
Frames Now
01.2017 - 06.2019
- Developed and executed digital strategies aligned with marketing goals
- Enhanced online conversion rates through user journey optimisation and remarketing
- Automated marketing campaigns to streamline processes and improve efficiency
- Leveraged web analytics to drive strategic decisions and enhance user experiences
- Managed website development and implemented SEO/SEM strategies for increased visibility
- Key Achievements
- Achieved 85% YOY increase in online sales
- Implemented operational improvements resulting in cost savings.
Digital Analyst
kikki.K
07.2016 - 12.2016
- Conducted reporting across digital and marketing platforms
- Developed dashboards in Tableau and Excel for comprehensive analytics
- Optimised online experiences and implemented A/B tests for performance improvement
- Managed trigger email campaigns and EDM reporting
- Collaborated with agencies on SEO/SEM strategies
- Key Achievements
- Enhanced trigger email performance, increasing sessions by 86% and revenue by 71%
- Led site speed optimisation project, boosting conversion rates.
Business Analyst
Country Road Group
06.2014 - 06.2016
- Implemented best-practice methodologies that improved overall project delivery timelines while maintaining quality standards.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Collaborated with stakeholders to define project objectives and criteria.
- Performed gap analysis to identify areas of improvement.
- Streamlined project management with effective communication and collaboration across cross-functional teams.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
Web Content Manager
Country Road Group
01.2012 - 06.2014
- Analyzed website analytics data to determine the effectiveness of different types of content in driving traffic and achieving business goals.
- Boosted web traffic by implementing SEO strategies, researching relevant keywords, and creating engaging content.
- Utilized analytics and site metrics to determine areas of improvement.
- Enhanced website user experience by optimizing content layout and incorporating multimedia elements.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Advised upper-management on content strategy adjustments based on emerging trends and audience preferences, resulting in a dynamic and adaptable web presence.
- Collaborated with cross-functional teams for content creation, ensuring brand consistency across all platforms.
- Optimized landing pages for improved conversion rates through A/B testing, effective CTAs, and persuasive messaging techniques.
- Managed content distribution to online channels and social media platforms.
- Improved website navigation by conducting usability tests and addressing user feedback.
IT Service Desk Analyst
Country Road Group
10.2011 - 01.2012
- Managed incident escalation processes effectively, ensuring timely resolutions while minimizing disruption to users'' workflows.
- Improved customer satisfaction by efficiently resolving IT service desk tickets and providing clear communication to end-user.
- Established strong working relationships with internal stakeholders, fostering collaboration and improving overall IT service delivery.
- Maintained detailed documentation for all IT service desk processes and procedures, facilitating knowledge transfer and promoting consistency across support teams.
- Supported remote workers with seamless technology integration, enabling productivity and effective communication across dispersed teams.
Web Administrator
Country Road Group
03.2010 - 10.2011
- Played a pivotal role in launching eCommerce sites for Country Road and Trenery, overseeing content management and end-to-end testing.
- Introduced an external Supplier Manual on Joomla, streamlining content management processes and enhancing operational efficiency.
- Managed content on the company intranet, creating and modifying pages using HTML, CSS, JavaScript, and MySQL.
- Led social media management for Country Road and Trenery, driving strategy, content creation, and customer engagement initiatives.
- Actively participated in professional development opportunities to stay current on industry trends and best practices, applying newfound knowledge to ongoing projects.
Education
Diploma - Information Technology (Website Development)
Swinburne University of Technology
Melbourne, VIC2025
Certificate IV - IT (Networking)
Swinburne University of Technology
Melbourne, VIC2010
Certificate III - Information Technology
Swinburne University of Technology
Melbourne, Australia2009
Accomplishments
MEGT
- Generated incremental revenue of $500k through cross-divisional campaign initiatives
- Implemented successful email campaigns, significantly boosting bookings and revenue for the apprenticeship Career Hub team
- Achieved cost savings by optimising paid media campaigns for maximum ROI.
MOSSMAN CLOTHING
- Increased year-over-year sales following a spike during a critical sales period
- Collaborated with agencies to enhance website design, improving customer satisfaction and conversion rates.
GODFREYS
- Achieved debut entry into Power Retail Top 100 online retailers.
- Implemented successful Christmas sales initiative, increasing online sales by 200% YOY.
- Detected and halted fraudulent operations, saving the business $90k.
FRAMES NOW
- Achieved 85% YOY increase in online sales.
- Implemented operational improvements resulting in cost savings.
COUNTRY ROAD GROUP
- Received CEO Excellence Award for website implementation.
- Optimised digital catalogue ROI, resulting in $100k annual savings.
- Redesigned product pages, improving user experience and increasing sales through enhanced visual content.
Skills
- Coding Languages - HTML, CSS, JavaScript, and MySQL
- Data Analytic Tools – GA4, PowerBI, Tableau, Supermetrics, Looker Studio, SEMrush, Search Console, Hotjar, Optimizely which helps drive data-driven campaigns and strategy
- CRM – Marketing Automation, Customer Support and Service, Email Marketing (Salesforce, Mailchimp, Taguchi, Campaign Monitor, HubSpot, Klaviyo), Reporting, Customer Profiling and journey mapping
- Email Marketing Tools – (Salesforce, Mailchimp, Taguchi, Campaign Monitor, HubSpot, Klaviyo)
- Digital Marketing –Google Ads, Meta for Business, LinkedIn Marketing Solutions
- Optimisation – SEO Optimisation, Keyword Research, Competitor Analysis, CRO, A/B Testing, UX/UI Enhancements (HotJar, CrazyEgg, VWO, Google Optimise, Adobe Target, Unbounce)
- Content Management - (iSAMs, WordPress, Magento 1/2, Drupal 9/10, Joomla, Shopify Plus)
- Project Management – (Mondaycom, Microsoft Project, Asana, Trello, Basecamp, Smartsheet, Jira, Teamwork)
- Social Media Management – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, TikTok, Pinterest, Reddit (Hootsuite, Sprout Social, Brandwatch)
- Adobe Creative Suite (Photoshop, Illustrator)
Additional Information
- Time Management
- Stakeholder Management
- Excellent Communication
- Organisational Skills
- Attention to Detail
- Self Motivation
- Adaptability and Flexibility
- Decision-Making
- Team Collaboration
- Effective Communication
- Active Listening
- Reliability
- Problem-solving aptitude
- Technical Troubleshooting
- Analytical Thinking
- Continuous Improvement
References
Available on request
Timeline
Digital Marketing & Online Manager
MEGT
03.2023 - 07.2024
eCommerce Site Operations Manager
Uniqlo
08.2022 - 03.2023
eCommerce and Digital Marketing Manager
Mossman Clothing
07.2021 - 03.2022
eCommerce and Digital Marketing Manager
Global Retail Brands
01.2021 - 05.2021
eCommerce and Digital Marketing Manager
Godfreys
07.2019 - 12.2020
Digital Manager
Frames Now
01.2017 - 06.2019
Digital Analyst
kikki.K
07.2016 - 12.2016
Business Analyst
Country Road Group
06.2014 - 06.2016
Web Content Manager
Country Road Group
01.2012 - 06.2014
IT Service Desk Analyst
Country Road Group
10.2011 - 01.2012
Web Administrator
Country Road Group
03.2010 - 10.2011
Diploma - Information Technology (Website Development)
Swinburne University of Technology
Certificate IV - IT (Networking)
Swinburne University of Technology
Certificate III - Information Technology
Swinburne University of Technology
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