Summary
Overview
Work History
Skills
References
Timeline
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CORRINA HAYES

Sydney,NSW

Summary

Multi-skilled, efficient, and passionate Merchandise Planning Manager with 10 years experience, with a demonstrated history of working in the retail industry– Experienced in Vertical brand and third-party planning. Skilled in forecasting, range building, OTB management, trading, seasonal analysis and the ability to work with a wide range of personalities and proven adaptability in continually changing circumstances.

Overview

10
10
years of professional experience

Work History

GLOBAL PLANNING MANAGER

BOODY
04.2023 - Current
  • I was employed by Boody to set up the merchandising function in the business for the first time in its history. This involved being both planner and buyer, Establishing relationships with key stakeholders and educating the business about what Merchandise was, how it worked alongside other functions and how it would benefit the business
  • I manage the stocks, purchasing and planning for 3 at once wholesale channels, and 6 international websites alongside a changing number of royalty partners
  • I manage multiple multimillion dollar sales budget, 5 warehouses, up to 5000k SKUS, and a large and ever changing stockholding
  • Key Implementations were: Product hierarchy – defining what product was at a SKU level in terms of Category, Sub Category Season, Range and then using this hierarchy to inform business decisions
  • Exit process for products that were no longer viable for various reasons
  • Creating sales budgets at a Category and channel level and from this OTBs to drive correct purchasing units and improve productivity of SKUS
  • Working with the Product lead to introduce a greige program and amend the order cadence to improve FOB pricing and lead times
  • International RRP analysis and adjustment process – 6 currencies
  • A focus on reducing option count and the repetition of Fashion colour buys ( improve ST%, increase productivity)
  • Range plans to support the design and product team in their forward planning Capacity forecasts for the production team for different factories to help improve relationships and efficiencies
  • Onboarding of a PIM (Pimberly)
  • Pitching and Onboarding of a planning tool (Singuli)
  • A number of reporting structures – including but not limited to Range reviews, Post seasonal analysis, Trade reporting, Board reporting Sell through tracking and reporting
  • Worked closely with the Operations team to consolidate 3 of the international warehouses into one
  • Supporting marketing with key initiatives and ensuring strong communication so buys and stock holding is there to support key commercial drives
  • Improved project efficiency by streamlining planning processes and implementing effective communication strategies.
  • Created new methodologies to improve planning process and results.
  • Presented regular progress updates to senior leadership, highlighting successes as well as challenges encountered during project execution phases.

SENIOR PLANNING MANAGER

AJE & AJE ATHLETICA
08.2022 - 04.2023
  • As below Line manager to 2 staff members, ensuring they are developed and mentored so they can achieve their goals and succeed in their positions
  • Close relationship with two buyers ensuring they have the information and support they need to produce commercially viable buys within provided OTB budgets.
  • Collaborated with cross-functional teams to develop and execute successful product launches.
  • Leveraged advanced analytics tools to identify trends, uncover hidden opportunities, and drive data-driven decision-making processes.

PLANNING MANAGER

AJE & AJE ATHLETICA
07.2021 - 08.2022
  • Responsible for 39 AU stores, 3 NZ stores and Ecommerce Channel Forecasting and reforecasting OTB targets based on historical intake and sales data, sell through expectations, first margin, GP Targets and closing stock targets
  • Strong working relationship with Design and production team to ensure Option plans are built to plan and margin is considered in all aspects of costing and design
  • Monthly reforecasting of sales targets based on historical trade, sales expectations, and promotional activity
  • Implement Core program and maintain forecasting to ensure never out of stock
  • Recommend, Create, manage, and report on promotions and markdown activities in order to manage stock holding and increase trade whilst maintaining healthy margin
  • Correctly phasing deliveries to achieve budgeted sales and optimum stock holdings
  • Creation and maintenance of WSSI
  • Range planning for both brands to help guide the design team in their development of future collections
  • Implementation and onboarding of new ERP system into business
  • Assist in the design and development of automated reporting systems
  • Key player in design and onboarding of a new critical path structure
  • Growth of Athletica brand from inception to 16 stores nation wide

RETAIL PLANNING MANAGER

SEAFOLLY
05.2020 - 07.2021
  • Responsible for 21 AU stores, 4 Singapore Stores,
  • Ecommerce Channel Forecasting OTB based on historical data,
  • Sales plans, Sell through expectations and Stock Cover Targets
  • Advise on Class and Option depth Plan and manage Life cycle of product
  • Train and Manage merchandise assistant role
  • Cross department collaboration to ensure open and transparent communication so all involved parties can fulfill their roles with ease
  • Evaluated project performance, identifying areas for improvement and implementing necessary changes.

MERCHANDISE PLANNER

SUNBURN (SEAFOLLY)
08.2018 - 05.2020
  • Pre Season topline planning at a department level, as well as in season planning adjusting forecasts to trend as required
  • Manage and maintain OTB in collaboration with buyer to secure business performance
  • Creation and maintenance of MSSI
  • Responsible for merchandise allocation and controlling store inventory levels
  • Identify risks and opportunities by brand/story/department and work with team to develop strategies that optimize the business
  • Prepare weekly/monthly/seasonal reporting to monitor and analyze business
  • Produce ad hoc reporting to reveal emerging trends & potential issues
  • Stream line core products and ensure 100% availability at all times
  • Create and manage promotions
  • Prepare consolidations to maximize profitability of inventory
  • Creation and maintenance of MSSI

ASIA PACIFIC WHOLESALE SALES ANALYST

SEAFOLLY
05.2016 - 08.2018
  • Creation of yearly budgets for Asia Pacific Wholesale Region alongside Sales Director
  • Continual forecasting throughout year
  • Financial reporting
  • Creation of report decks to provide insight to key stakeholders
  • Analysis of wholesale business – provide recommendations during Selling seasons
  • Monitor performance and provide recommendations to increase revenue
  • Work closely with Major accounts to ensure smooth procedures from onboarding of client though to delivery
  • Sales reporting on Major accounts
  • Increased sales efficiency by streamlining data analysis and reporting processes.

ASSISTANT MENSWEAR PLANNER

GLUESTORE
12.2014 - 04.2016
  • Ensure the Menswear department achieves financial sales and gross profit targets
  • Analyze and report on brand/class performance to influence change
  • Assist in strategically managing stock to meet financial and inventory target
  • OTB Management Forecasting of Individual brand sales, profit and stock intake by class, SKU
  • Assist with planning and execution of Markdowns within department
  • Running and creating adhoc reports Develop and analyze reports including – size curves, class/brand, qualification’s, trends
  • Etc Ensure Allocators get stock to correct sites at correct times
  • Staff training Special Projects – Creation and Implementation of new replenishment system – developed in line with Software company
  • Creation and upkeep of WSSI and MSSI

Skills

  • Strategic Merchandise Planning: 10 years of experience in merchandise planning and management across both vertical brand and third-party planning Proven expertise in range building, OTB management, and trading businesses
  • Leadership & Team Development: Adept at managing and mentoring teams to ensure staff growth and success, with experience leading teams
  • Data-Driven Decision Making: Strong analytical skills, proficiency with extracting data from multiple systems and deriving key insights from large data sets
  • Cross-functional Collaboration: Known for building strong relationships with peers and teams across departments, ensuring smooth communication and effective implementation of business strategies
  • Agility & Adaptability: Proven ability to thrive in fast-paced, continually evolving retail environments, ensuring effective adjustments in forecasts, promotions, and product life cycle management to meet business needs

References

References available on request.

Timeline

GLOBAL PLANNING MANAGER

BOODY
04.2023 - Current

SENIOR PLANNING MANAGER

AJE & AJE ATHLETICA
08.2022 - 04.2023

PLANNING MANAGER

AJE & AJE ATHLETICA
07.2021 - 08.2022

RETAIL PLANNING MANAGER

SEAFOLLY
05.2020 - 07.2021

MERCHANDISE PLANNER

SUNBURN (SEAFOLLY)
08.2018 - 05.2020

ASIA PACIFIC WHOLESALE SALES ANALYST

SEAFOLLY
05.2016 - 08.2018

ASSISTANT MENSWEAR PLANNER

GLUESTORE
12.2014 - 04.2016

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CORRINA HAYES