Nikki Smith
Summary
Highly reliable and experienced with track record of helping clients improve bottom-line numbers by providing tailored advice, expertise and innovative solutions. Adept in quickly identifying customer needs and designing customized strategies to maximize company performance and profitability. Skilled in analyzing industry trends, competitor activities and market conditions to make timely decisions. Proven track record of successfully managing multiple freelance assignments concurrently, meeting deadlines and client satisfaction. Possessing excellent communication skills while interacting effectively with both technical and non-technical personnel at all levels.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Events Executive
GC Consult Group PTY LTD
06.2022 - Current
- Created engaging content for promotional materials such as brochures, websites, and email campaigns, driving interest in upcoming events.
- Drove attendee satisfaction by implementing a streamlined registration process using cutting-edge technology.
- Maximized ROI by leveraging data analytics tools in assessing the performance of marketing efforts for each event.
- Built strong relationships with clients, vendors, and team members to ensure successful event delivery.
- Increased brand visibility through strategic partnerships with industry influencers and thought leaders at various events.
- Negotiated contracts with vendors and service providers to secure favourable terms for event execution.
- Collaborated with sales teams to create targeted sponsorship opportunities that increased revenue generation from events.
Event and Marketing Coordinator
Taymaynari Productions
01.2020 - 06.2022
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Promoter
The Global Work and Travel Co. London Based
01.2019 - 01.2020
- Coordinated logistics of promotional materials delivery, ensuring timely arrival at event locations.
- Supported social media marketing efforts by sharing live updates from promotional events on company''s platforms.
- Maintained accurate records of promotions, inventory levels, and event outcomes for future analysis and improvement efforts.
- Identified potential marketing opportunities to increase brand awareness.
- Enhanced customer experience at events with exceptional communication skills and friendly demeanor.
- Developed strong relationships with potential customers for improved brand awareness and loyalty.
Brand Ambassador
The Entertainment Store and BrandX
01.2016 - 01.2019
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with sales staff to promote products in high-traffic areas.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
Event Services Coordinator
Crown Limited
01.2014 - 01.2016
- Optimized resource allocation by conducting thorough analysis of past events and making informed recommendations for improvements.
- Streamlined workflows among team members, enhancing overall productivity and reducing potential bottlenecks in the planning process.
- Conducted post-event evaluations to identify areas for improvement, resulting in more successful events over time.
- Devised creative solutions for last-minute changes or emergencies that arose during events without sacrificing the overall experience.
- Maximized networking opportunities at professional conferences through careful scheduling of panels sessions workshops.
Supervisor
The Party Factory / Karaoke 4 Kids
01.2011 - 01.2012
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
- Monitored workflow to improve employee time management and increase productivity.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
Education
Diploma - Events Management
Swinburne TAFE Prahran
Melbourne, VIC2016
Skills
- Customer Support
- Project Management
- Virtual Assistance
- Video Editing
- Travel Arrangements
- Post-event Analysis
- Event Marketing
- Registration management
- Venue Selection
- Brand Awareness
- Guest Management
- Social Media Promotion
- Entertainment Booking
- Vendor negotiation
- Budget Development
- Team leadership and supervision
- Vendor Relationship Management
- Staff Oversight
Certification
- Diploma Events Management
- Certificate 3 - Business Administration Traineeship
- Certificate 3 Music
- Certificate 2 Retail
- Standard Operational Procedural Writing
- Responsible Service of Alcohol
- First Aid and CPR Training
- Working with Children
Additional Work Experience
- Casual Events Staff at Claridges London
- Casual Events Staff/ Team Leader & Party Coordinator with Kingpin
- Casual Events Staff Caufield Races
- Event Supervisor Melbourne Royal Show
- Casual Events Staff LTR London
- Casual Promotional and Events Staff Street PR London
Attributes
- High level verbal & written communications
- Presentation skills
- Lead generation
- Negotiating
- Strong organisational abilities
- The capacity to prioritise
- Excellent time management
- Extensive sales and administrative experience
- Proven customer service and the ability to engage patrons
- Promotions & marketing
- Ability to build rapport between team members and external stakeholders
- Computer proficiency including Microsoft office suite, SAP, MYOB, Intercom and Slack
- Problem solving
- Demonstrated learning agility
- Spreadsheet preparation
- Budgeting
- The ability to work autonomously or within a group environment
- Conflict resolution
- Content creation
- Team leading and training
References
- Luke Beattie, General Manager, Crunch Fitness, 0409892457
- Dia Taylor, Director, Taymaynari Productions, 0478527170
Timeline
Senior Events Executive
GC Consult Group PTY LTD
06.2022 - Current
Event and Marketing Coordinator
Taymaynari Productions
01.2020 - 06.2022
Promoter
The Global Work and Travel Co. London Based
01.2019 - 01.2020
Brand Ambassador
The Entertainment Store and BrandX
01.2016 - 01.2019
Event Services Coordinator
Crown Limited
01.2014 - 01.2016
Supervisor
The Party Factory / Karaoke 4 Kids
01.2011 - 01.2012
Diploma - Events Management
Swinburne TAFE Prahran
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