Louise Hu
Ashwood,VIC
Summary
tsting
Overview
6
6
years of professional experience
Work History
PR Intern
The P.R Group
South Yarra, Melbourne
01.2018 - 08.2018
- Motivated Digital Marketing professional with a breadth of knowledge across technology, home design, automotive and retail
- Highly skilled in website management, e-commerce, email marketing and social media marketing.
- Created/suggested strategic communication plans for clients, including
- Square, GoDaddy.com and GofundMe
- Assisted content for Fintech events along with channel strategies
- Managed and increased influencer database
- Co-wrote pitches and bylines for clients
- Worked on campaigns with startups.
Digital Marketing & E-Commerce Coordinator
Carpet Court Australia
01.2023 - Current
- GMAIL.COM
- PROFILE, Collaborate with Digital agencies on media, Google and social spending
- Build and manage end-to-end Marketing campaigns on Magento
- Create and launch weekly EDMs on Dot Digital
- Optimised SEO content with Digital/SEO agencies across websites and built link ops with major publications such as Girlfriend Mag, and Rolling
- Stone
- Etc
- Manage E-commerce including order processing, updating SOH and managing customer feedback
- Build weekly comms for the business to 200 stores
- National digital support for over 200 stores
- Support Head Office in integrating digital solutions
- Use GA4 to track acquisition and campaign results
- Manage and deliver monthly campaigns including website merchandising and site maintenance.
Content Coordinator & Marketing Assistant
Infomedia Ltd
01.2019 - 01.2023
- Formulate and drive all marketing and PR-related collateral across all digital and social media channels, including LinkedIn, Twitter, and
- Copy editing for customer testimonials and newsletters
- Managed all social media content and built over 12,000 new followers on LinkedIn
- Social media creation and copy-writing
- Suggested social channel strategies
- Optimised social media content with Hoosuite
Digital Marketing & E-Commerce Coordinator
Bapcor Australia
01.2021 - 01.2022
- Managed E-Commerce and digital content on WordPress and HTML edits across all wholesale brands, including WANO Truck Parts
- Truckline, Top Performance, Roadsafe, Bearing Wholesalers, AAD (Australian Automotive Distribution)
- Developed and edited SEO-friendly website copy across
- Roadsafe.com.au site.
Education
Grad Diploma - Psychology
Monash University
Master of Marketing -
RMIT University
2018
course - Business Globalisation -
2018
Certified Internet of Things Expert, GS1 USA PH: 0450340122 -
University of Maryland
Skills
- Digital Marketing Intern
- Marie Claire Magazine Taiwan 2014
- Created engaging posts across Facebook and Instagram
- Assisted editors in strategising blog posts
- Leveraged awareness rate with social media strategy
- Conducted research on SEO through Google Analytics and Alexa web
- Analytics
- Adobe Magento
- Dot Digital - Mailing system
- Mailchimp - Mailing system
- WordPress
- Google Analytics - data reporting
- Content research/writing
- Netsuite - sales operation/lead distribution
References
References provided upon request.
Timeline
Digital Marketing & E-Commerce Coordinator
Carpet Court Australia
01.2023 - Current
Digital Marketing & E-Commerce Coordinator
Bapcor Australia
01.2021 - 01.2022
Content Coordinator & Marketing Assistant
Infomedia Ltd
01.2019 - 01.2023
PR Intern
The P.R Group
01.2018 - 08.2018
Grad Diploma - Psychology
Monash University
Master of Marketing -
RMIT University
course - Business Globalisation -
Certified Internet of Things Expert, GS1 USA PH: 0450340122 -
University of Maryland