Summary
Overview
Work History
Education
Skills
References
Timeline
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Louise Hu

Louise Hu

Ashwood,VIC

Summary

tsting

Overview

6
6
years of professional experience

Work History

PR Intern

The P.R Group
01.2018 - 08.2018
  • Motivated Digital Marketing professional with a breadth of knowledge across technology, home design, automotive and retail
  • Highly skilled in website management, e-commerce, email marketing and social media marketing.
  • Created/suggested strategic communication plans for clients, including
  • Square, GoDaddy.com and GofundMe
  • Assisted content for Fintech events along with channel strategies
  • Managed and increased influencer database
  • Co-wrote pitches and bylines for clients
  • Worked on campaigns with startups.

Digital Marketing & E-Commerce Coordinator

Carpet Court Australia
01.2023 - Current
  • GMAIL.COM
  • PROFILE, Collaborate with Digital agencies on media, Google and social spending
  • Build and manage end-to-end Marketing campaigns on Magento
  • Create and launch weekly EDMs on Dot Digital
  • Optimised SEO content with Digital/SEO agencies across websites and built link ops with major publications such as Girlfriend Mag, and Rolling
  • Stone
  • Etc
  • Manage E-commerce including order processing, updating SOH and managing customer feedback
  • Build weekly comms for the business to 200 stores
  • National digital support for over 200 stores
  • Support Head Office in integrating digital solutions
  • Use GA4 to track acquisition and campaign results
  • Manage and deliver monthly campaigns including website merchandising and site maintenance.

Content Coordinator & Marketing Assistant

Infomedia Ltd
01.2019 - 01.2023
  • Formulate and drive all marketing and PR-related collateral across all digital and social media channels, including LinkedIn, Twitter, and
  • Facebook
  • Copy editing for customer testimonials and newsletters
  • Managed all social media content and built over 12,000 new followers on LinkedIn
  • Social media creation and copy-writing
  • Suggested social channel strategies
  • Optimised social media content with Hoosuite

Digital Marketing & E-Commerce Coordinator

Bapcor Australia
01.2021 - 01.2022
  • Managed E-Commerce and digital content on WordPress and HTML edits across all wholesale brands, including WANO Truck Parts
  • Truckline, Top Performance, Roadsafe, Bearing Wholesalers, AAD (Australian Automotive Distribution)
  • Developed and edited SEO-friendly website copy across
  • Roadsafe.com.au site.

Education

Grad Diploma - Psychology

Monash University

Master of Marketing -

RMIT University
2018

course - Business Globalisation -

2018

Certified Internet of Things Expert, GS1 USA PH: 0450340122 -

University of Maryland

Skills

  • Digital Marketing Intern
  • Marie Claire Magazine Taiwan 2014
  • Created engaging posts across Facebook and Instagram
  • Assisted editors in strategising blog posts
  • Leveraged awareness rate with social media strategy
  • Conducted research on SEO through Google Analytics and Alexa web
  • Analytics
  • Adobe Magento
  • Dot Digital - Mailing system
  • Mailchimp - Mailing system
  • WordPress
  • Google Analytics - data reporting
  • Content research/writing
  • Netsuite - sales operation/lead distribution

References

References provided upon request.

Timeline

Digital Marketing & E-Commerce Coordinator

Carpet Court Australia
01.2023 - Current

Digital Marketing & E-Commerce Coordinator

Bapcor Australia
01.2021 - 01.2022

Content Coordinator & Marketing Assistant

Infomedia Ltd
01.2019 - 01.2023

PR Intern

The P.R Group
01.2018 - 08.2018

Grad Diploma - Psychology

Monash University

Master of Marketing -

RMIT University

course - Business Globalisation -

Certified Internet of Things Expert, GS1 USA PH: 0450340122 -

University of Maryland

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Louise Hu