Jacinta Taylor
Aspendale,VIC
Summary
Innovative Marketing professional with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on both retail and B2B strategies. I enjoy results-oriented and collaborative marketing, account and customer satisfaction with expertise in brand, product placement and strategy and account management. During my years as a Product Manager I enjoyed working with designers and architects, staying on top of color/trend forecasts, and developed targeted marketing to each channel from design specification through to installation.
Overview
19
19
years of professional experience
Work History
Marketing Officer
Lotus Doors
Dandenong, VIC
07.2018 - 12.2019
- Co-ordinated a new online strategy for specific products taking a previously B2B product direct to consumers including new website development and strategy and a change to more efficient internal processes.
- Managed internal marketing communications, newsletters, assisting in engaging staff in new company brand and strategy direction.
- Organised internal events and conferences, facilitating staff engagement and new company directions.
- EDM campaigns for the online direct to customer component of the business
- Writing case studies for the architectural and specification market.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Gerard Lighting
Gerard Lighting
Port Melbourne, VIC
02.2016 - 12.2016
- Completed a re-brand of one of Gerard lighting's oldest brands in order to expand from B2B and trade distribution into the retail sector.
- Brand relaunch including new brand identity, look, feel, style and ensuring and encompassing value proposition.
- Oversaw preparation of marketing rendered images, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets including style, photography, packaging creation, point of sales and brochures
- Created customer education materials for the retail sector including consumer lighting 'how to guides' for the entire product portfolio.
- Trade show marketing
- Ensured all products were presented in relation to the latest Interior design trends
Marketing Project Coordinator
GWA Bathrooms And Kitchens
South Melbourne
03.2013 - 11.2014
- Worked on a 108 page bathroom book magazine of over 500,000 copies produced on behalf of all the bathroom suppliers to Bunnings.
- Created 'how to choose' guides for every aspect of bathroom renovation with an architectural copywriter.
- Organised contracts and agreements with 8 Bunnings Bathroom suppliers on their contribution to the magazine including paid product advertisements.
- Worked with bathroom designers on 8 specific bathroom 'get the look' guides for consumers.
- Organised the trade stand at Bunnings Spring Launch
- Managed relationships with Bunnings bathroom suppliers to acquire mutually benefiting contracts and successful project delivery
- Liaised directly with the Bunnings Category Managers to ensure execution of the magazine in all stores nationally
- Analysed ROI on GWA proiducts showcased in the magazine
Key Account Coordinator
GWA Bathrooms (formally Caroma)
06.2006 - 09.2011
- Assisted Major account Managers - Reece and Bunnings - for GWA (formally Caroma)
- Built and maintained strong client relationships to drive business growth.
- Developed thorough understanding of key clients' needs and requirements to prepare customised marketing solutions.
- Worked on new exclusive product ranges for each key account, including branding, and entire product execution.
- Managed financial analytics of customers, stores, products and price both monthly and yearly for both accounts.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed and delivered presentations to key customers to position products and services.
- Developed a Caroma 'Bathroom academy' to assist accounts customer service representatives in our product knowledge.
- Prepared presentations on range reviews, product training, demonstrations, and branding.
Hospitality Worker
Yulara Resort
03.2005 - 11.2005
Marketing Officer
Tanaka Business School Imperial College London
10.2002 - 05.2003
Grqaduate Marketing Assstant
Power Direct
Burwood Vic
06.2001 - 12.2002
Education
Bachelor of Commerce
University of Melbourne
2001
Skills
- Excellent Communication
- Critical Thinking
- Flexible and Adaptable
- Written Communication
- Dependable and Responsible
- Multitasking Abilities
- Advanced MS Office
- Product positioning
- Market Analysis
Timeline
Marketing Officer
Lotus Doors
07.2018 - 12.2019
Gerard Lighting
Gerard Lighting
02.2016 - 12.2016
Marketing Project Coordinator
GWA Bathrooms And Kitchens
03.2013 - 11.2014
Key Account Coordinator
GWA Bathrooms (formally Caroma)
06.2006 - 09.2011
Hospitality Worker
Yulara Resort
03.2005 - 11.2005
Marketing Officer
Tanaka Business School Imperial College London
10.2002 - 05.2003
Grqaduate Marketing Assstant
Power Direct
06.2001 - 12.2002
Bachelor of Commerce
University of Melbourne