Jacinta Taylor
Aspendale,VIC
Summary
Innovative Marketing professional with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on both retail and B2B strategies. I enjoy results-oriented and collaborative marketing, account and customer satisfaction with expertise in brand, product placement and strategy and account management. During my years as a Product Manager I enjoyed working with designers and architects, staying on top of color/trend forecasts, and developed targeted marketing to each channel from design specification through to installation.
Overview
19
19
years of professional experience
Work History
Marketing Officer
Lotus Doors
07.2018 - 12.2019
- Co-ordinated a new online strategy for specific products taking a previously B2B product direct to consumers including new website development and strategy and a change to more efficient internal processes.
- Managed internal marketing communications, newsletters, assisting in engaging staff in new company brand and strategy direction.
- Organised internal events and conferences, facilitating staff engagement and new company directions.
- EDM campaigns for the online direct to customer component of the business
- Writing case studies for the architectural and specification market.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Gerard Lighting
Gerard Lighting
02.2016 - 12.2016
- Completed a re-brand of one of Gerard lighting's oldest brands in order to expand from B2B and trade distribution into the retail sector.
- Brand relaunch including new brand identity, look, feel, style and ensuring and encompassing value proposition.
- Oversaw preparation of marketing rendered images, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets including style, photography, packaging creation, point of sales and brochures
- Created customer education materials for the retail sector including consumer lighting 'how to guides' for the entire product portfolio.
- Trade show marketing
- Ensured all products were presented in relation to the latest Interior design trends
Marketing Project Coordinator
GWA Bathrooms And Kitchens
03.2013 - 11.2014
- Worked on a 108 page bathroom book magazine of over 500,000 copies produced on behalf of all the bathroom suppliers to Bunnings.
- Created 'how to choose' guides for every aspect of bathroom renovation with an architectural copywriter.
- Organised contracts and agreements with 8 Bunnings Bathroom suppliers on their contribution to the magazine including paid product advertisements.
- Worked with bathroom designers on 8 specific bathroom 'get the look' guides for consumers.
- Organised the trade stand at Bunnings Spring Launch
- Managed relationships with Bunnings bathroom suppliers to acquire mutually benefiting contracts and successful project delivery
- Liaised directly with the Bunnings Category Managers to ensure execution of the magazine in all stores nationally
- Analysed ROI on GWA proiducts showcased in the magazine
Key Account Coordinator
GWA Bathrooms (formally Caroma)
06.2006 - 09.2011
- Assisted Major account Managers - Reece and Bunnings - for GWA (formally Caroma)
- Built and maintained strong client relationships to drive business growth.
- Developed thorough understanding of key clients' needs and requirements to prepare customised marketing solutions.
- Worked on new exclusive product ranges for each key account, including branding, and entire product execution.
- Managed financial analytics of customers, stores, products and price both monthly and yearly for both accounts.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed and delivered presentations to key customers to position products and services.
- Developed a Caroma 'Bathroom academy' to assist accounts customer service representatives in our product knowledge.
- Prepared presentations on range reviews, product training, demonstrations, and branding.
Hospitality Worker
Yulara Resort
03.2005 - 11.2005
Marketing Officer
Tanaka Business School Imperial College London
10.2002 - 05.2003
Grqaduate Marketing Assstant
Power Direct
06.2001 - 12.2002
Education
Bachelor of Commerce
University of Melbourne
2001
Skills
- Excellent Communication
- Critical Thinking
- Flexible and Adaptable
- Written Communication
- Dependable and Responsible
- Multitasking Abilities
- Advanced MS Office
- Product positioning
- Market Analysis
Timeline
Marketing Officer
Lotus Doors
07.2018 - 12.2019
Gerard Lighting
Gerard Lighting
02.2016 - 12.2016
Marketing Project Coordinator
GWA Bathrooms And Kitchens
03.2013 - 11.2014
Key Account Coordinator
GWA Bathrooms (formally Caroma)
06.2006 - 09.2011
Hospitality Worker
Yulara Resort
03.2005 - 11.2005
Marketing Officer
Tanaka Business School Imperial College London
10.2002 - 05.2003
Grqaduate Marketing Assstant
Power Direct
06.2001 - 12.2002
Bachelor of Commerce
University of Melbourne
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