
A dedicated analyst who is passionate about using his skills in the data analytics sphere to generate insights, discover opportunities and recommend solutions that would drive the business. I am excited to utilize my experience and skills in the gaming and marketing sector at MBCR to achieve and exceed the goals of the marketing department.
- Implemented new data driven strategies for improving the gaming machine mixtures and movement to optimize the revenue and decrease the reliance on Dragon Link. The ADT percentile after machine moves have increased in 90% of the instances.
- Developing solutions and business cases to improve the revenue for TG. This includes reopening of Dragon Court, implementation of Tangam pricing model and modification to Floormap i.e New CF game, ATG moves etc.
- Developed analytical techniques to implement the RSG policy on a weekly basis by informing the gaming and VIP of members exceeding 6 hours of play without break.
- Assisted the marketing team with implementing and optimizing targeted core offers which includes identifying members that misuse offers, incorporating earn and get model, postformas, kiosk setup etc. Core offers has improved Net theo by 15% on an average each month.
- Implemented the use of advanced data analytics to automate processes and decrease the time span by more than 50%. Also developed new reporting channels through the use of dashboards/heatmaps to ensure continuous data analysis and reporting for the gaming and marketing team.
Consulting with an Ed-tech start-up to develop a SaaS product which utilizes keyword search and Machine Learning (NLP) to give students customized course/program recommendations for Australian universities based on extensive user input.
Python
PowerBI
Excel
SQL
R
Statistics
IBM DB2 fundamentals