Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Himanshu Soni

Data Analyst
Darwin,NT

Summary

A dedicated analyst who is passionate about using his skills in the data analytics sphere to generate insights, discover opportunities and recommend solutions that would drive the business. I am excited to utilize my experience and skills in the gaming and marketing sector at MBCR to achieve and exceed the goals of the marketing department.

Overview

4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certificate

Work History

Growth and Insights Analyst

Delaware North
Darwin, Northern Territory
02.2021 - Current

- Implemented new data driven strategies for improving the gaming machine mixtures and movement to optimize the revenue and decrease the reliance on Dragon Link. The ADT percentile after machine moves have increased in 90% of the instances.

- Developing solutions and business cases to improve the revenue for TG. This includes reopening of Dragon Court, implementation of Tangam pricing model and modification to Floormap i.e New CF game, ATG moves etc.

- Developed analytical techniques to implement the RSG policy on a weekly basis by informing the gaming and VIP of members exceeding 6 hours of play without break.

- Assisted the marketing team with implementing and optimizing targeted core offers which includes identifying members that misuse offers, incorporating earn and get model, postformas, kiosk setup etc. Core offers has improved Net theo by 15% on an average each month.

- Implemented the use of advanced data analytics to automate processes and decrease the time span by more than 50%. Also developed new reporting channels through the use of dashboards/heatmaps to ensure continuous data analysis and reporting for the gaming and marketing team.

Data Analyst/Consultant

Sitch Tech Pty Ltd
Melbourne, VIC
04.2020 - 12.2020

Consulting with an Ed-tech start-up to develop a SaaS product which utilizes keyword search and Machine Learning (NLP) to give students customized course/program recommendations for Australian universities based on extensive user input.

  • Responsibilities:
  • Marketing : Discovering new avenues for marketing the product by mining data from Uni groups and societies pages and generating personalized introductory emails by matching podcasts to recipients through python scripting and ML
  • Automating the composing and sending of emails through the use of Gmail API in python
  • Product : Mining course-related information including subjects and majors from Victorian universities to gather key metrics about the courses/programs, thus helping students choose courses based on their interests, duration, etc
  • Creating custom web based ETL applications and algorithms to wrangle and transform the raw HTML and JSON data into a relational database structure, thereby enabling keyword search and NLP based applications
  • Performing the data modelling process to organize and map the data points across different universities and developing the database using SQL Server
  • Strong emphasis is maintained on the data quality and structural integrity
  • Analysing the data stored in the database to discuss the business requirements, report insights and brainstorm strategies for the development of the database and the corresponding algorithms to be incorporated in the search engine
  • Milestone:
  • Executed the ETL process for over 30,000 raw course-related data into a relational database environment
  • Automated and increased the speed of the ETL process by 10x using selenium and multiprocessing libraries in Python.

Academic Tutor

Kip McGrath Education
Melbourne, VIC
02.2019 - 11.2020
  • Tutoring and mentoring students from junior to VCE level. I am passionate about facilitating the progress of others and have maintained employment with KME during my studies.
  • Performing administration tasks which includes setting up activities and feedback for the students along with interaction with parents to discuss their progress.
  • KME is an ASX listed education company.

Software Developer

Capgemini Ltd
10.2016 - 06.2017
  • Tested new software products in the Financial services business unit (Discover Bank) to identify and resolve any performance issues primarily on the Linux and IBM’s DB2 database environment
  • Generating reports using the reporting tool as per the business requirements.

Education

Master of Data Science - Advanced data analytics

Monash University
02.2018 - 01.2020

Bachelor of Electronics and Communication - undefined

06.2012 - 06.2016

Skills

    Python

PowerBI

Excel

SQL

R

Statistics

Accomplishments

  • Nominated for the Northern Star award in my 1st quarter of joining.
  • Recipient of the Monash FIT scholarship

Certification

IBM DB2 fundamentals

Timeline

Growth and Insights Analyst

Delaware North
02.2021 - Current

Data Analyst/Consultant

Sitch Tech Pty Ltd
04.2020 - 12.2020

Academic Tutor

Kip McGrath Education
02.2019 - 11.2020

Master of Data Science - Advanced data analytics

Monash University
02.2018 - 01.2020

Software Developer

Capgemini Ltd
10.2016 - 06.2017

Bachelor of Electronics and Communication - undefined

06.2012 - 06.2016
Himanshu SoniData Analyst