Isabela Sandoli
Sydney,Australia
Summary
Creative and results-driven professional who blends creativity with data analysis to develop impactful marketing campaigns across various platforms. I utilise data-driven strategies to create and implement campaigns that engage audiences and achieve measurable results. Passionate about leveraging social marketing principles to influence outcomes and drive significant impact. I have a proven ability to align campaigns with strategic objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Performance Specialist
Admatic Media Agency
Sydney, AU
08.2024 - 12.2024
- Managed and optimised advertising strategies across Google Ads, Meta Ads Manager, and TikTok, prioritising key performance metrics CPA and CPC to align with campaign objectives.
- Collaborated with agencies and stakeholders to develop social marketing initiatives focused on public awareness and education.
- Conducted A/B testing and analytics reviews to ensure campaigns met performance benchmarks.
- Collaborated with stakeholders to create targeted marketing strategies driven by consumer insights, improving campaign results and resource efficiency
- Executed multi-channel marketing campaigns to boost brand awareness and acquire new customers
- Utilised data analytics to monitor and optimise engagement, conversion, and retention rates across digital platforms
- Partnered with media and content teams to ensure ads, landing pages, and emails were visually impactful and aligned with strategic goals
Digital Creative Lead
Modern Dental Pacific Group
Sydney, AU
02.2022 - 04.2024
- Created and executed strategic content across various media types, leading to a notable increase in audience engagement and online visibility
- Spearheaded the global rebranding of TrioClear aligners, achieving measurable engagement growth across digital platforms.
- Managed cross-functional teams and external agencies to execute evidence-based campaigns for diverse audiences.
- Developed and optimised mass media campaigns, ensuring alignment with behaviour-change principles and target audience engagement.
- Worked with stakeholders to develop innovative solutions for B2B and B2C audiences, ensuring creative content aligned with brand objectives
- Mentored and guided new team members, promoting a strong team dynamic while upholding high content quality standards
Content Producer | Digital Marketing Coordinator
Icon Metal
Sydney, AU
07.2020 - 02.2024
- Designed and implemented digital marketing strategies that boosted B2B engagement within government and commercial sectors.
- Developed and launched a comprehensive digital marketing strategy, including a new website, significantly increasing B2B engagement and online presence
- Produced content tailored to stakeholder communication platforms, including updates for public and private audiences.
- Directed short documentaries on infrastructure projects, highlighting community and public development impacts.
- Created and distributed high-quality marketing materials across platforms like YouTube, LinkedIn, and Instagram, strengthening brand awareness
- Mentored team members and coordinated recruitment processes to improve production efficiency and team performance
- Boosted online audience engagement by managing and optimising social media accounts targeted at specific markets
Producer | Video Editor
Freelancer
Sydney, AU
02.2020 - 03.2022
- Directed on-set operations, managing teams and equipment for high-quality productions.
- Oversaw end-to-end production processes, ensuring efficiency and alignment with client goals.
- Developed communication strategies that elevated client brands with visually appealing digital content.
Education
BACHELOR OF THEATRE AND ART HISTORY -
Pontifical Catholic University
01.2015
BACHELOR OF LAW -
Pontifical Catholic University
01.2016
ADVANCED DIPLOMA OF ACTING FOR CONTEMPORARY SCREEN MEDIA -
International Screen Academy
01.2019
CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT -
Australian Pacific College
01.2017
Skills
Content Creation/ Distribution: Created and executed strategic content across various media types, leading to
a notable increase in audience engagement and online visibility
Creative direction: Managed on-set operations with a practical approach to camera work, lighting, and sound equipment, ensuring smooth productions and engaging narratives Proficient in editing software, with a strong understanding of video formats, resolutions, and storytelling
Strategic Content Development: Worked with stakeholders to develop innovative solutions for B2B and B2C audiences, ensuring creative content aligned with brand objectives
Mentoring: Mentored and guided new team members, promoting a strong team dynamic while upholding high content quality standards
Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
Key Competencies
- Strategic Communication: Expert in translating complex information into clear, engaging messages for diverse audiences.
- Stakeholder Engagement: Skilled at building and maintaining collaborative relationships with internal teams, external agencies, and public sector partners.
- Project Management: Proficient in managing campaigns within budget and timeline constraints.
- Behavior-Change Marketing: Experienced in designing campaigns aligned with public health goals and principles.
- Data-Driven Strategy: Adept at using analytics to measure and enhance campaign effectiveness.
- Collaboration and Inclusion: Strong advocate for leveraging diverse perspectives to develop innovative solutions.
Accomplishments
- Led the global rebranding of TrioClear aligners, significantly enhancing brand visibility and audience engagement.
- Designed and launched multi-platform marketing strategies, driving measurable growth in diverse sectors.
- Produced high-impact documentaries on landmark projects, including the Opera House and Quay Quarter Tower.
Public Health Experience
- Contributed to health-focused campaigns targeting dental professionals, employing evidence-based messaging to enhance participation and awareness.
- Created communication materials for public infrastructure projects, aligning with stakeholder and community objectives.
Timeline
Media Performance Specialist
Admatic Media Agency
08.2024 - 12.2024
Digital Creative Lead
Modern Dental Pacific Group
02.2022 - 04.2024
Content Producer | Digital Marketing Coordinator
Icon Metal
07.2020 - 02.2024
Producer | Video Editor
Freelancer
02.2020 - 03.2022
BACHELOR OF THEATRE AND ART HISTORY -
Pontifical Catholic University
BACHELOR OF LAW -
Pontifical Catholic University
ADVANCED DIPLOMA OF ACTING FOR CONTEMPORARY SCREEN MEDIA -
International Screen Academy
CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT -
Australian Pacific College
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