Madlen Short
Collingwood,VIC
Summary
Versatile team leader with results-driven and focused approach to completing work. Skilled leader, planner and problem-solver with a 10 year career in sales. Known for excellent attention to detail and great work ethic.
Overview
8
8
years of professional experience
Work History
Lifecycle Marketing Specialist Student Experience
Open Colleges
Melbourne, VIC
04.2023 - 07.2024
- Developed and executed marketing strategies to improve the student experience in online education.
- Created personalized emails and messages to guide students from enrollment to course completion.
- Used data analysis to better understand student needs and preferences.
- Worked with teams to ensure messaging consistency and support.
- Tested different approaches to improve student engagement and satisfaction.
- Monitored key metrics to track success and make data-driven decisions.
- Stayed updated on online education trends and applied innovative ideas.
- Gathered student feedback to continuously improve the learning experience.
Sales Team Leader
Open Colleges
Melbourne, VIC
06.2019 - 04.2023
- Led a dynamic sales team within the online education sector, driving performance and achieving ambitious sales targets.
- Provided guidance, mentorship, and coaching to sales representatives, fostering a culture of continuous improvement and accountability.
- Developed and implemented sales strategies and initiatives to maximize revenue generation and customer acquisition.
- Monitored sales metrics and performance indicators, providing regular feedback and conducting performance reviews to drive results.
- Collaborated with cross-functional teams including marketing, product, and customer service to align sales efforts with overall business objectives.
- Conducted sales training sessions and workshops to onboard new team members and enhance the skills of existing staff.
- Fostered a positive and motivating work environment, encouraging teamwork, collaboration, and professional growth.
- Acted as a liaison between the sales team and upper management, providing insights and recommendations to inform strategic decision-making.
- Stayed informed about industry trends and competitor activities, adapting sales strategies accordingly to maintain a competitive edge.
- Played a key role in driving customer satisfaction and retention through exceptional sales and service delivery.
Course and Careers Advisor
Open Colleges
Melbourne, VIC
12.2016 - 06.2019
- Excelled in sales within a fast-paced call center environment, consistently meeting or exceeding monthly targets.
- Engaged with prospective students over outbound calls and incoming inquiries, effectively promoting courses and career services.
- Offered personalized guidance, matching students' goals with suitable courses.
- Used industry insights to inform recommendations and enhance student satisfaction.
- Collaborated with teams to ensure seamless support and information sharing.
- Monitored monthly sales metrics, adjusting tactics for continuous improvement.
- Participated in training to stay updated and enhance sales skills.
- Provided excellent customer service, building trust and rapport with students.
Education
Bachelor of Business - Marketing
Deakin Univeristy
Melbourne, VIC11-2010
Skills
- Team Leadership
- Call Center Operations
- Sales Training
- Sales Coaching
- Sales strategy
- Customer Service
- Relationship Building
- Consultative Sales Techniques
- CRM software proficiency
- Problem-Solving
- Analytical Thinking
References
References available upon request.
Timeline
Lifecycle Marketing Specialist Student Experience
Open Colleges
04.2023 - 07.2024
Sales Team Leader
Open Colleges
06.2019 - 04.2023
Course and Careers Advisor
Open Colleges
12.2016 - 06.2019
Bachelor of Business - Marketing
Deakin Univeristy
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