Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Timeline
Generic
VISHNU VARDHAN PADMARAJU

VISHNU VARDHAN PADMARAJU

Bentleigh,Melbourne

Summary

Detail-focused and results-oriented Data Analyst with 4 years of experience leveraging data-driven insights, development and execution of complex data projects to propel organizational growth. Seeking to further advance expertise in predictive analytics, machine learning within a forward-thinking company. Committed to transforming raw data into actionable strategies that drive operational efficiency and revenue growth. Passionate about continuous learning and innovation in the ever-evolving landscape of data analytics.

Overview

4
4
years of professional experience

Work History

Campaign and Data Analyst

WooliesX
04.2023 - Current
  • Support marketing in driving campaign effectiveness through ongoing optimization of data selection, targeting, and reporting using GCP
  • Provide pre campaign analysis and audience counts using timely data on GCP to support campaign managers effectively in making informed decisions on campaign delivery
  • Produce standard BAU reports and performance reports for marketing activity using workbench, Excel and Power BI
  • Enable data-driven decision making through ad hoc data requests supplemental to BAU reporting
  • Provide data support for end-to-end campaign execution using GCP and Salesforce
  • Support ad-hoc campaign delivery via creation and delivery of ad-hoc/ supplementary data sets
  • Make available ad-hoc/supplementary data sets for selection in marketing platforms
  • Assist with providing quality control and oversight on campaigns
  • Assist with support Test and Learn capability in an ongoing capacity, and provide recommendations
  • Gather campaign requirements and execute up to 25 campaigns quarterly for Woolworth's Rewards customers across different marketing channels.

Data Analyst

Illion
08.2021 - 03.2023
  • Building operational and performance reports which are used to develop efficient strategies for future campaigning using Power BI
  • Use statistical data models to forecast the campaign rate and required FTEs
  • Building control reports using Power BI to identify any potential operational issues
  • Building executive dashboards using Power BI and Excel
  • Presenting the insights and issues from the reports to the wider team, management, and stakeholders periodically
  • Managed large-scale databases to ensure timely access to critical information for key stakeholders.
  • Integrated multiple sources of disparate data into cohesive datasets using ETL processes, improving overall analytic capabilities.
  • Identify, investigate, and resolve the consumer compliance issues according to ACCC guidelines
  • Process Optimization for Campaigning and Reporting Using SAS and Python which reduced the manual working hours of up to 4 hours daily.
  • Maintain open and consistent communication channels with the team, management, and all the stakeholders.
  • Built relationships and influenced and motivated employees to drive operational improvements.
  • Increased data accuracy by implementing thorough data validation and cleansing processes.
  • Evaluated third-party software solutions to determine optimal tools for ongoing analytics projects, leading to increased productivity within the team.
  • Document the end-to-end process of all digital campaigning to be incorporated in the Collection’s strategy pack of each team

Junior Data Analyst

BF4 Secure Analytics
09.2020 - 07.2021
  • Perform KYC and CDD to identify potential fraud and risk in customer accounts
  • Build operational and anomaly reports using Power BI
  • Assist in development, implementation, and maintenance of anti-money laundering program of respective institution
  • Organization of collection and analysis of information on suspicious transactions or transactions where there is risk of money laundering or terrorist financing
  • Maintenance of High-Risk customer records and reporting suspicious activity to authorities
  • Reporting to Financial Intelligence Unit in case of suspicion of money laundering or terrorist financing with SAR
  • Development and maintenance of risk assessment system for products and service and customers, as well as for other issues related to money laundering
  • Monitoring and implementation of ongoing AML training program for other employees
  • Briefing and reporting to senior management on internal AML policies and procedures
  • Organization of third-party inspections and audits, and development of compliance guidelines.

Education

Professional Year -

William Light Institute
Melbourne, VIC
04.2020

Master of Data Analytics -

Deakin University
Melbourne, Australia
11.2019

Bachelor of Information Technology -

SRM University
Chennai, India
05.2017

Skills

  • SQL
  • Python Programming
  • Power BI
  • SAS
  • Excel
  • Data Processing
  • Data Visualization and Presentations
  • Data Analysis
  • Data Modelling
  • Data Migration
  • Effective Communication
  • Critical Thinking
  • Analytical Problem Solving
  • Attention to Detail

References

Provided on Request

Hobbies and Interests

  • Badminton
  • Formula 1

Timeline

Campaign and Data Analyst

WooliesX
04.2023 - Current

Data Analyst

Illion
08.2021 - 03.2023

Junior Data Analyst

BF4 Secure Analytics
09.2020 - 07.2021

Professional Year -

William Light Institute

Master of Data Analytics -

Deakin University

Bachelor of Information Technology -

SRM University

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VISHNU VARDHAN PADMARAJU