Ryan Cassim
Dandenong,Australia
Summary
Experienced professional with 15+ years in the apparel manufacturing sector. Demonstrated expertise in customer service, product development, costing, planning, purchasing, and team management. Possesses advanced proficiency in Microsoft Office suite, particularly Excel, PLM, and skilled in ERP systems such as SAP, TOPS. Expert in leading cross-functional teams, enhancing operational efficiency, and delivering outstanding results. Strong analytical and strategic decision-making abilities, coupled with excellent communication and collaboration skills across all organizational levels.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Customer Service Representative
Puma Australia
Melbourne, VIC
04.2024 - Current
- Providing exceptional customer service to both internal and external customers.
- Supported order entry and coordinated deliveries in SAP system, ensuring smooth processing of orderbook deliveries, conversions, complaints, credit and returns.
- Facilitated cross functional alignment and communication among key stakeholders including Key and Field Sales Account team, Purchasing, Demand Planning, Operations, and IT to address assigned account needs and requirements.
- Provided support to Customer Service team by generating relevant reports that provided insight and transparency into sales performance for related accounts including orderbook, forecasting, and budget compliance/achievement.
Assistant Store Manager
Coles Express
Melbourne, VIC
02.2021 - 04.2022
- Worked closely with site manager to implement ongoing business improvements and drive growth.
- Managed targets for fuel volume, shop sales, safety, and mystery shop scores tied to service quality, standards adherence, and customer satisfaction.
- Oversaw team communications, managed rosters, daybooks, stock purchasing, and audits under the guidance of site manager.
- Enhanced merchandising and stock rotation to consistently meet site presentation standards.
Merchandising Manager
MAS Intimates (PVT) Ltd
07.2013 - 09.2019
- Managed product development and purchasing operations.
- Collaborated with design, technical, innovation, and R&D teams to conceive new product ideas.
- Managed budgeting and forecasting to maintain financial stability.
- Managed customer portfolios and negotiated contracts and prices.
- Recruited and managed team members while providing coaching, tools, and training to enhance their skills.
- Collaborated with RM sourcing to continuously seek new and innovative suppliers.
Senior Merchandiser (Product Development)
MAS Intimates (PVT) Ltd
08.2009 - 07.2013
- Implemented time & action plans, ensured efficient capacity management, and coordinated internal teams to address foreseen delays.
- Managed and supervised product development processes.
- Implemented detailed costing modules and conducted estimated forecasting.
- Managed key accounts and sustained client relations through continuous communication.
- Dedicated 6 months to enhancing lead time for core Victoria's Secret programs in MAS NY office, Jan to July 2013. Provided assistance to design team on cost solutions and aligned internal processes between MAS and Limited Brands.
Education
Master of Business Administration (MBA) -
Cardiff Metropolitan University
01.2016
Skills
- Customer service
- Product development
- Costing
- Planning
- Purchasing
- Team management
- Microsoft Office suite (particularly Excel)
- PLM
- ERP systems (such as SAP and TOPS)
- Leading cross-functional teams
- Operational efficiency
- Analytical and strategic decision-making
- Communication and collaboration skills
Certification
Certificate in Lean Manufacturing, 2015, MAS Intimates
Professional Development
- Garment Merchandising Program, 2001, University of Moratuwa, Sri Lanka
- Management Training Program, 2000/2001, M. Samson Silva (PTE) Ltd.
Timeline
Customer Service Representative
Puma Australia
04.2024 - Current
Assistant Store Manager
Coles Express
02.2021 - 04.2022
Merchandising Manager
MAS Intimates (PVT) Ltd
07.2013 - 09.2019
Senior Merchandiser (Product Development)
MAS Intimates (PVT) Ltd
08.2009 - 07.2013
Master of Business Administration (MBA) -
Cardiff Metropolitan University
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