Experienced leader with a strong focus on team collaboration, customer experience and sales driven outcomes. Proven track record of effective leadership, operational efficiency, and adaptability in dynamic environments. Skilled in strategic planning, process optimization, and fostering productive team cultures. Known for reliability and flexibility in meeting changing needs. A creative passion for visual merchandising and commercial decisions making ability, along with a high standard of execution. Skilled at inspiring and motivating teams to excel within their career, high retention rate and always leading by example.
Overview
15
15
years of professional experience
Work History
Area Manager
Witchery - Country Road Group
06.2023 - Current
Responsible for 19 locations across the State.
Built a highly engaged team to perform at their best, along with growing a positive culture and consistent customer experience.
Manage daily operations for optimal performance, sales and kpis benchmarks, and ensuring timely completion of tasks and projects.
Strong time management and organisational skills. Ability to priority results and impact.
Conduct regular training sessions to educate employees on best practices and opportunities to improve their businesses.
Collaboration with the Visual Merchandising team, coaching and supporting strategic and commercial decisions across the region. Deliver high standards and ability to meet customer experience kpis and expectations.
Continuously improved operational procedures through ongoing evaluation of existing practices, connecting with key stakeholders to collaborate and improve business function. Working alongside WHS team to provide safe working environments and management on incidents.
Working alongside David Jones and Myer stakeholders.
Transformed underperforming teams into productive, profitable teams.
Hold weekly conference calls across the state to provide and share key actions and information to management team.
Lead in projects and strategic planning that have introduced a new customer experience program to the brand.
Optimized staffing levels by closely monitoring workload demands and adjusting schedules accordingly.
Conducted regular business reviews with leaders to identifying areas for improvement and growth opportunities. Support with development and action plans.
Participation in trade meetings with the executive team
Hand selected to participate in a new piloting project for the CRG group to support store function, wage management and customer demand.
Management of P+L and impacts to bottom line
Business Manager
Forever New
03.2020 - 05.2023
Currently managing 24 locations across Victoria including Flagship locations, Myer and David Jones concessions
Responsible for 200+ staff
Responsible for team retention, recruitment and strategic team planning
Ability to drive sales and meet key kpis benchmarks, stock management and accuracy
Strong understanding of wage targets and meeting wage spend by utilising stores productivity and operational requirements
Delivering and measuring of omni-channel technology
Assessing stores overall presentation, using key reports through best seller, stock and sales contributions to each department and maximising on correct stock holdings
Key focuses on visual merchandising and presentation and ability to make commercial decisions
Deliver on brand ambassadorship across all locations
Diligent in operational tasks, and processes, back of house operational requirements, along with strategic planning
Elevating customer service within each store by upskilling and educating team through training platforms and service modules, hands on training in store, daily communication/weekly conference calls
Consistent coaching and feedback on opportunities and through store visits and auditing each business
Heavily involved in the initial and continued roll out of RFID (stock accuracy and stocktake process) across the State
Understanding shrinkage, stock accuracy, updating of new processes, implementation and working with relevant stake holders
Involved in opening new stores, refurbishments and the expansion of concession business across Victoria
Opened the first David Jones location within Victoria
Liaising with key departments - Branch Merchandise, Visual Merchandising, Retail Risk, Retail Operations, HR and Recruitment
State support when required to also support Area Manager
Regional Sales Manager
colette by colette hayman
05.2015 - 03.2020
Responsible for 14 stores working with the highest revenue stores in the State
Reporting directly into the National Sales Manager
Responsible for a Multi-site Manager with 4 DFO outlets
Working with strong customer service programmes to drive store performance and achieve kpis benchmarks
Implemented a new strategy to maximise customer engagement and training and the initiative was rolled out company wide
All Store Managers report directly into myself to create a strong culture, develop each team member and empower a female workforce
Currently leading 100+ employees
Implemented strong commercial VM decisions and ability to identify opportunities across each store
Involved in Colette’s rebrand which included 15 new stores/renovations across 15 stores in 5 weeks
Store achievement of all budgets and KPI’s
Strong business strategies implemented to maximise business growth, maintain customer service experience and all team members skilled to company direction
Responsible for all recruitment process from interviewing, reference checks, hiring, induction, retention, development, performance management and business succession planning for next senior manager
Loss Prevention and Store Audits completed to protect business from risk, team training to educate store managers to maintain processes
All rosters and wages are controlled to cover stores in peak trade times, rosters are forecasted for sufficient coverage with external events to support store and to revise wages when necessary
Identifying all stock opportunities with product levels, identifying key sellouts of top lines and colours, working with stock exclusion stores, working directly with VM team for product placement, display executions team training, Store standards, BOH operations and SM structure
Successfully managed multiple store upgrades, store set ups and VIP promotional events
Working as a support to set up new or junior regionals within the business
Overseeing region results and implementing tools to help employees excel in their role
Area Manager
Bras N Things
10.2012 - 03.2015
Responsible for 10 direct reports in the Northern region
To drive the culture and deliver the consistent message of ‘it’s about the customer always’
Achieved kpi benchmarks, ranked top 5 against target nationally each week and exceeded year-to-dates sales
Completed Bra fitting nights and responsible to sign off all team members to provide exceptional customer service and up-skill on product knowledge
Implementing trials and changes to increase sales and customer footfall
Working with Store Manager’s to coach and develop their teams, to increase sales performance, kpis and add ons in line with business expectations
Implementation of strategic business plans to support store promotions
Supporting Store Manager’s with commercial decisions to increase customer count and KPI’s through execution of vm, promotional offers and to follow the 10+1 culture commitments
Responsible for all recruitment process from interviewing, reference checks, hiring and inductions, retention and development
Performance management to impact sales, up-skill team and customer feedback
Overseeing all rostering ensuring maximum coverage during busiest trade hours working with sales per hour and tracker counters
All team signed off and skilled on bra fitting and completion of training modules
Area Manager
Cotton On Group
01.2010 - 01.2012
Progressed from Store Management at Cotton on Body and Rubi shoes to Area Manager role within the first year
Responsible for 14 stores across Victoria and South Australia
Identified opportunities across stock and team development to strengthen knowledge on product and recruiting for the right team
Liaised with the buying and visual merchandising department on stock levels and best sellers
Worked across all brands including accessories, apparel, shoes and lingerie
Achieved company benchmarks across sales, kpis, and was consistent in top 10 Area Managers with highest charity contribution
Being involved in supporting the Cotton On Charity and having a sponsor child
Working closely with VM team to help develop new concepts to keep departments competitive with retailers in centre
Responsible to complete all training, performance management, hiring for the right team and internal progression
Provide support and guidance to regional locations
Responsible to support store teams to rosters effectively by using wage percentage
Stocktake preparation, execution and strong LP processes implemented from results to maintain or reduce shrinkage
Dual Site Concession Manager at Country Road Group (Country Road And Trenery)Dual Site Concession Manager at Country Road Group (Country Road And Trenery)