Summary
Overview
Work History
Education
Skills
Timeline
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Madeline Poulton

Claremont,WA

Summary

I’m an enthusiastic and dependable marketing professional with a solid background in brand management and trade marketing. Known for my collaborative spirit and creative flair, I bring energy and attention to detail to every campaign on which I work. I stay on top of the latest marketing trends and techniques, and I have a strong track record of delivering high-impact campaigns and engaging social content. I’m highly motivated, thrive under pressure, and genuinely enjoy building strong working relationships across teams.

Overview

3
3
years of professional experience

Work History

NEFF Brand Marketing Graduate

BSH Home Appliances Group
Milton Keynes
01.2023 - 05.2024
  • Managed NEFF's social media presence to increase brand visibility through engaging content creation and timely posting, across Meta channels and Pinterest.
  • Collaborated with influencers to enhance NEFF's brand presence. One reel led to our highest engagement of 15 million views and a 200 increase to NEFF's Instagram followers.
  • Curated NEFF's bi-weekly CRM Newsletter, including up to date recipes and product information to maintain and encourage new subscribers.
  • Assisted on creative projects from concept development through to execution, ensuring on-time delivery of high-quality assets for use in our campaigns.
  • Designed visually appealing promotional materials and brand content. Including, planning and attending photoshoots to capture new content.
  • Collaborated with cross-functional teams to ensure consistent branding across all marketing materials and platforms.
  • Assisted with planning brand events and attending to represent the brand, for example NEFF Openhouse and Euronics Showcase.

Trade Retail Marketing Graduate

BSH Home Appliances Group
Milton Keynes
01.2022 - 12.2022
  • Managed two retail accounts, strategically planning Bosch's marketing activities for the year and maintaining budget.
  • Monitored competitors' activities as needed to maintain a competitive edge in the marketplace.
  • Developed and implemented strategic online marketing campaigns for my retail accounts.
  • Assisted in designing marketing emails to promote Bosch small appliances. Resulting in higher open rates and click-throughs by segmenting target audiences, optimizing subject lines, and refining content.
  • Designed visually appealing promotional materials for Bosch, helping to maintain consistent marketing materials.
  • Collaborated across multiple teams to introduce new products and successfully set them up on retailer websites.
  • Audited retail websites to ensure Bosch product information was correct and up to date.

Trade Retail Marketing Intern

BSH Home Appliances Group
Milton Keynes
09.2021 - 01.2022
  • Shadowed Trade Marketing Managers to get a clear understanding of the role.
  • Assisted in creating written, video, and image content for social channels and retailer websites.
  • Participated in brainstorming sessions, contributing fresh ideas with trade marketing managers.
  • Researched competitor trends and interpreted findings to report conclusions to trade marketing managers.
  • Assisted in the planning and execution of successful product launches, like the unlimited 7 vacuum.
  • Created compelling training content for the internal BSH training website, used to train staff on Bosch small appliances.
  • Took part in workshops for the interns, such as leadership training, how to present and received mentor ship throughout my time at BSH.

Education

Bachelor of Arts - Advertising and Marketing

Coventry University
07.2021

A Levels - English Literature, History and Art

Vandyke Upper School Sixth Form

10 GCSEs - Maths and English, B

Vandyke Upper School

Skills

  • Attention to detail
  • Brand development
  • Friendly, positive attitude
  • Social media management
  • Excellent communication
  • Organizational skills
  • Teamwork and collaboration
  • Customer relationship management

Timeline

NEFF Brand Marketing Graduate

BSH Home Appliances Group
01.2023 - 05.2024

Trade Retail Marketing Graduate

BSH Home Appliances Group
01.2022 - 12.2022

Trade Retail Marketing Intern

BSH Home Appliances Group
09.2021 - 01.2022

Bachelor of Arts - Advertising and Marketing

Coventry University

A Levels - English Literature, History and Art

Vandyke Upper School Sixth Form

10 GCSEs - Maths and English, B

Vandyke Upper School

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