Karen Haeney
Sydney,NSW
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing, increasing brand awareness and generating sales opportunities. Has the ability to plan, budget and drive the execution of marketing campaigns by coordinating different channels. Not afraid of hard work and a hands on approach to all aspects of the business. Organised and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
Marketing Specialist
ESET Software
12.2018 - Current
- Planned and execute online and offline marketing campaigns for B2B and B2C
- Plan, budget and monitor yearly and quarterly marketing plans and activities
- Work with Global and adapt marketing campaigns and initiatives for the local market
- Design marketing collateral and adapt branding materials for different campaigns
- Organise multiple industry, client and reseller events for lead nurturing and lead generation and retention
- Post-event follow up campaigns and strategies for lead conversion
- Work closely with the online marketing team to plan online activities including social media (Facebook, LinkedIn, Twitter), Google Ads, YouTube Ads etc
- Work with marketing agencies such as Media, PR and SEO for the execution of massive exposure campaigns (yearly), as well as monthly retainer model.
- Manage partner marketing plans, budget and execution (Marketing Development Funds)
- Responsible for internal and external communication (EDMs)
Marketing Executive and Lead Generation Specialist
ESET Software
09.2015 - 11.2018
- Started all marketing activities in Australia in coordination with Head Quarters
- Set up and created business accounts for all social media channels
- Built a core marketing strategy for channel and end users
- Built prospect lists of potential new customers through research and identification of business opportunities
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
- Cold called perspective customers to determine product or service needs, ascertain timelines and identify decision-makers.
- Served as key team member in development of new client pipeline
- Educated customers on product and service benefits, explaining features and answering questions.
Marketing Coordinator
PINCHme.com
01.2014 - 07.2014
- Created engaging brochures and flyers to use for promotional materials and distribution
- Composed weekly posts for social media and helped build corporate presence and brand awareness
- Answered general marketing department inquiries by email, phone, and mail
Education
Advanced Marketing Diploma
Australian Pacific College
Sydney12.2015
Bachelors Degree in Financial Management - Marketing Major
ITESM
Mexico 12.2013
Skills
- Channel Marketing
- Lead Nurturing
- Event Management
- Email Marketing
- Visual Marketing
- Social Media Management
- Graphic Design
- Budgeting
Languages
Spanish
Native or Bilingual
Timeline
Marketing Specialist
ESET Software
12.2018 - Current
Marketing Executive and Lead Generation Specialist
ESET Software
09.2015 - 11.2018
Marketing Coordinator
PINCHme.com
01.2014 - 07.2014
Advanced Marketing Diploma
Australian Pacific College
Bachelors Degree in Financial Management - Marketing Major
ITESM
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