Fairooz Zaima
Melbourne,Australia
Summary
Highly motivated Economics and Marketing graduate from Deakin University with a proven track record in conducting comprehensive market research to identify trends and consumer behaviour. Utilises strong analytical skills to interpret data and generate valuable insights. Experienced in campaign development, social media strategy, and content creation. Thrives in a collaborative team environment and consistently achieves results. Adaptable to changing needs and known for creativity, analytical thinking, and effective communication skills. Eager to contribute fresh perspectives and add measurable value in a dynamic role.
Overview
6
6
years of professional experience
Work History
Market Research Analyst
Jackpt
11.2022 - Current
- Researching and analysing data on income inequality to contribute to the development of the startup’s service app, mission, strategy, and impact goals
- Evaluating the costs and benefits of strategic decisions for the start-up using cost-benefit analysis
- Conducting market analysis to identify potential markets for the start-up service app and analyse demand
Student Representative
Deakin Business School Economics Advisory Board
04.2023 - 11.2024
- Acted as a dedicated student representative on the economics advisory board, effectively voicing the concerns and perspectives of the student body.
- Bridged the gap between students and faculty by fostering open dialogue, ensuring transparent communication, and promoting collaboration to enhance the economics department's initiatives.
- Advocated for improvements in curriculum, policies, and student support services, actively contributing to enhancing the economics program and overall academic experience for fellow students.
Volunteering
Deakin University
02.2023 - 11.2024
- Collaborated with a dedicated team to plan and execute engaging orientation events for incoming university students, providing guidance and information on campus resources, academic programs, and extracurricular opportunities, contributing to a seamless transition.
Marketing intern
Mental Health Foundation Australia
11.2023 - 10.2024
- Facilitated effective team collaboration, resulting in the curation of successful publications, achieving an approximate 20% higher cumulative reach across multiple platforms.
- Conducted a self-managed critical analysis, delivering and implementing valuable insights to MHFA’s online marketing strategies, resulting in a 5 times increase in post engagement.
- Effectively communicated to curate endorsed, sensitive content, resulting in a 3 times increase in engagement through shares and significantly boosting online brand recognition and MHFA industry awareness.
Campaign Strategist and Social Media Manager
Election Campaign for University Ward Candidate
11.2023 - 12.2023
- Curated impactful, issue-focused content, increasing campaign reach by 82.7% and driving greater awareness of the candidate’s priorities and initiatives.
- Boosted audience engagement by 27.5%, while growing net followers by 12.5% through strategic and engaging posts.
- Expanded campaign visibility, reaching 27.3% more people and increasing views by an impressive 438% through video content and optimized messaging.
Marketing Consultant
Confidence Salt and Beverage LTD
01.2021 - 10.2022
- Developed and implemented several comprehensive brand strategies to enhance market presence.
- Conducted market research and competitive analysis to identify growth opportunities and refine brand positioning.
- Developed and maintained customer segmentation strategies to tailor marketing efforts and improve customer retention.
Content Writer
Freelance
04.2019 - 11.2020
- Researched and authored various topics while maintaining stable communication with clients of numerous backgrounds and adhering to their specific content needs.
- Experienced in dealing with a high volume of orders at a specific deadline.
- Applied search engine optimization (SEO) to improve content visibility and ranking in search results, effectively reaching and engaging target audiences.
Education
Bachelor of Commerce - Economics, Marketing
Deakin University
Melbourne, VIC11-2024
Skills
- Consumer behavior
- Research and data collection
- Attention to detail
- Problem-solving abilities
- Effective communication
- Copywriting
- Content management
- Data interpretation
- Customer satisfaction
- SWOT analysis
- Market analysis
- Cost-benefit analysis
- Teamwork and collaboration
Timeline
Marketing intern
Mental Health Foundation Australia
11.2023 - 10.2024
Campaign Strategist and Social Media Manager
Election Campaign for University Ward Candidate
11.2023 - 12.2023
Student Representative
Deakin Business School Economics Advisory Board
04.2023 - 11.2024
Volunteering
Deakin University
02.2023 - 11.2024
Market Research Analyst
Jackpt
11.2022 - Current
Marketing Consultant
Confidence Salt and Beverage LTD
01.2021 - 10.2022
Content Writer
Freelance
04.2019 - 11.2020
Bachelor of Commerce - Economics, Marketing
Deakin University
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