Anand Jeyaraj

• Partner with Digital Content Designers to manage the Cartology digital experience
• Build and execute required content within ad and content serving
• Collaborate with internal partners to build and manage the roadmap for website improvements
• Support the development and execution of content strategy
• Lead team activation across mWeb, desktop, and app to support broader team strategic objectives
• Manage and optimise site content and metadata using AEM
• Monitor results and performance metrics using web analytics to inform content optimisation
• Conduct weekly reviews of promotional activity to ensure alignment with product content requirements
• Collaborate with Product Data squad and Tech stakeholders on process and platform enhancements
• Support Product Data squad with general inquiries and necessary changes
• Contribute to the continuous improvement of Woolworths digital product content guidelines and processes.

• Support the development and execution of a content-led digital experience strategy
• Design and implement A/B tests to improve macro and micro conversion goals
• Map and analyse customer journeys across multiple digital products and channels
• Deliver data-driven insights to stakeholders using quantitative and qualitative data.

• Validate new or updated product data and images submitted via third-party providers, suppliers, and internal systems
• Conduct product information audits to ensure high standards of product data integrity
• Publish and enrich new products to digital channels
• Conduct weekly reviews of promotional activity to ensure content alignment
• Collaborate with Product Data squad and Tech stakeholders on enhancements
• Support Product Data squad with inquiries and necessary changes
• Work with Insight Manager to understand digital trends
• Contribute to the continuous improvement of digital product content guidelines and processes.

• Develop and manage digital marketing campaigns from inception through delivery and post-campaign review
• Manage CBHS Group Digital assets and ensure they are up to date
• Develop digital assets (landing pages, email templates) to support targeted campaigns
• Contribute to UX optimisation of CBHS Group digital assets
• Monitor and manage marketing agency spend against budget
• Ensure website updates comply with legal and compliance processes.

• Manage day-to-day website operations and content management system
• Liaise between Product Managers and Master Data Team
• Ensure digital data is accurate and available for all sites and social media
• Upload data and digital assets into PIM and Content Manager
• Ensure digital assets meet business channel requirements
• Validate web-related information and coordinate data population
• Monitor product information and digital assets for accuracy
• Implement and publish social media content as per departmental plan
• Keep Magento site up to date with relevant data.

Manage and optimise web content across the organisation

• Edit and publish content on Elcom CMS and Adobe Business Catalyst
• Manage Digital Assets Management System (FLIGHT) and Confluence (Intranet)
• Perform CMS and Google Analytics reporting
• Convert PDF magazines and brochures to responsive HTML pages
• Perform graphic design tasks
• Create user guides and style guides.

Design brochures, banners, logos, and websites

• Collaborate with clients to determine web requirements
• Troubleshoot and handle client requests, including updating code, content, and functionality
• Perform user acceptance testing before website launch
• Launch websites and set up Google Analytics and Webmaster tools.