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Peter Brittliff
Product Marketing
Sydney,NSW
Summary
A product marketing leader with over 15 years of product, marketing, and sales experience across multinationals and SaaS startups. Expert in developing go-to-market strategies for technology solutions, coaching, and building product marketing teams. A product evangelist with a keen sense of business commercials used to develop and execute growth strategies. A passionate leader who partners and enables product and GTM teams to work collaboratively to deliver upon business objectives.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
Head of Product Marketing
Secure Code Warrior
Sydney, NSW
03.2019 - Current
- First product marketing hire. Established the product marketing function, building and coaching a global team of product marketers.
- Drove 40% YoY marketing pipeline contribution through product-led and integrated growth campaigns
- Directed cross-functional product launches, including sales enablement, and customer activation, growing ARR 90% YoY while maintaining an NRR of 105%.
- Defined and validated product messaging, proposition, packages and pricing
- Orchestrated market research to build and optimize buyer persona messaging, and create content
- Built and maintained a competitive intelligence program to influence product roadmap, empower go-to-market teams.
Marketing Operations Manager
Event Hub
Sydney, NSW
03.2018 - 03.2019
- Implemented successful marketing and promotional strategies growing subscriptions by 615% in under 6months
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Implemented low-cost sales/marketing technology stack (Intercom, WordPress, ActiveCampaign, Stripe) to automate lead-generation, nurture programs, and customer onboarding.
Senior Product Marketing Manager
Canon Business Solutions
Sydney, NSW
01.2016 - 12.2017
- Led team and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.
- Developed creative sales tools by communicating product value proposition to enable sales, and channel partners
- Defined and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Managed overall product P&L and marketing budgets
Group Marketing Manager
Fuji Xerox
Sydney, NSW
10.2012 - 12.2015
- Increased enterprise software and business services sales by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Achieved profitability goals by developing and implementing commercial activities.
Education
Bachelor of Information Technology - Information Management
Queensland University of Technology
Queensland 02.1996 - 11.2002
Skills
Strategic planning
undefinedSoftware
Marketing Automation / CRM
Adobe Creative Suite
Web Development
Certification
Essentials of Product Management - Brainmates
Timeline
Head of Product Marketing
Secure Code Warrior
03.2019 - Current
Marketing Operations Manager
Event Hub
03.2018 - 03.2019
Essentials of Product Management - Brainmates
12-2017
Senior Product Marketing Manager
Canon Business Solutions
01.2016 - 12.2017
Certificate in Digital Marketing - ADMA
03-2013
Group Marketing Manager
Fuji Xerox
10.2012 - 12.2015
Certificate in Businesss - University of Southern Queensland
11-1999
Bachelor of Information Technology - Information Management
Queensland University of Technology
02.1996 - 11.2002
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