Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
CustomerServiceRepresentative

Peter Brittliff

Product Marketing
Sydney,NSW

Summary

A product marketing leader with over 15 years of product, marketing, and sales experience across multinationals and SaaS startups. Expert in developing go-to-market strategies for technology solutions, coaching, and building product marketing teams. A product evangelist with a keen sense of business commercials used to develop and execute growth strategies. A passionate leader who partners and enables product and GTM teams to work collaboratively to deliver upon business objectives.

Overview

9
9
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

Head of Product Marketing

Secure Code Warrior
Sydney , NSW
2019.03 - Current
  • First product marketing hire. Established the product marketing function, building and coaching a global team of product marketers.
  • Drove 40% YoY marketing pipeline contribution through product-led and integrated growth campaigns
  • Directed cross-functional product launches, including sales enablement, and customer activation, growing ARR 90% YoY while maintaining an NRR of 105%.
  • Defined and validated product messaging, proposition, packages and pricing
  • Orchestrated market research to build and optimize buyer persona messaging, and create content
  • Built and maintained a competitive intelligence program to influence product roadmap, empower go-to-market teams.

Marketing Operations Manager

Event Hub
Sydney , NSW
2018.03 - 2019.03
  • Implemented successful marketing and promotional strategies growing subscriptions by 615% in under 6months
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Implemented low-cost sales/marketing technology stack (Intercom, WordPress, ActiveCampaign, Stripe) to automate lead-generation, nurture programs, and customer onboarding.

Senior Product Marketing Manager

Canon Business Solutions
Sydney , NSW
2016.01 - 2017.12
  • Led team and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.
  • Developed creative sales tools by communicating product value proposition to enable sales, and channel partners
  • Defined and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Supported marketing programs and campaigns with content and messaging to drive demand.
  • Managed overall product P&L and marketing budgets

Group Marketing Manager

Fuji Xerox
Sydney , NSW
2012.10 - 2015.12
  • Increased enterprise software and business services sales by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Achieved profitability goals by developing and implementing commercial activities.

Education

Bachelor of Information Technology - Information Management

Queensland University of Technology
Queensland
1996.02 - 2002.11

Skills

Strategic planning

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Software

Google Analytics

Marketing Automation / CRM

Adobe Creative Suite

Web Development

Certification

Essentials of Product Management - Brainmates

Timeline

Head of Product Marketing

Secure Code Warrior
2019.03 - Current

Marketing Operations Manager

Event Hub
2018.03 - 2019.03

Essentials of Product Management - Brainmates

2017-12

Senior Product Marketing Manager

Canon Business Solutions
2016.01 - 2017.12

Certificate in Digital Marketing - ADMA

2013-03

Group Marketing Manager

Fuji Xerox
2012.10 - 2015.12

Certificate in Businesss - University of Southern Queensland

1999-11

Bachelor of Information Technology - Information Management

Queensland University of Technology
1996.02 - 2002.11
Peter BrittliffProduct Marketing