A results-driven Sales Professional with 10 years of B2B Sales, solution selling & Key Account Management experience. Delivered USD20M in revenue across tech and procurement solutions. Skilled in Business development, distribution channel management, vendor relationship, building C-level executive relationships, and leading teams to exceed targets. Proven track record of driving growth and delivering strong results in competitive markets.
Overview
13
13
years of professional experience
Work History
Sales Consultant – B2B Sales
Fully Promoted
11.2024 - Current
Accountable for achieving annual revenue targets of $1.2 million by effectively managing the P&L and driving profitability across multiple business units
Offering end to end brand and design consulting, with digital marketing services, including targeted advertising, social media management, and content marketing
Successfully onboarded and managed top corporate accounts in banking, fintech, recruitment, logistics, entertainment, and education sectors, ensuring90% client retention rate
Major clients City of Sydney, Before Pay, Avenue Bank, Joma blue & Roller truck etc
Monitored and optimized store-level financial performance to achieve P&L targets, maintaining profitability margins above55%
Generated a pipeline of high-quality leads using Sales Navigator, cold calling, and client references, resulting in25% conversion rate
Additionally responsible for vendor selection and negotiations to secure competitive pricing, ensuring high profit margins for the custom workwear, apparel, and brand promotion products
Business Consultant (Contract) - B2B Sales
Dom Ventas
07.2024 - 10.2024
Working as a business development consultant for a given brands & categories
Maximizing Dom Ventas business revenue by selecting expansion opportunities with major wholesale channel partners such as Amazon, JB HI-FI, Harvey Norman & Rebel
Offering end to end AI based supply chain infrastructure, marketing, e-commerce, consumer service, technical expertise and compliance support to the renowned and homegrown brands across the globe
Analyzing market intelligence on a daily basis to identify emerging trends and opportunities
Fostering sales strategies based on market condition, competitions and customer needs through data backed implementation
Negotiating price and agreements to close new business deals, driving revenue growth
Associate Director – Enterprise Sales
Instant Procurement Services Pvt Ltd
12.2022 - 06.2024
Spearheaded the sales of AI based procurement solutions tailored to clients' end-to-end consumption needs for corporate indirect procurement of stationary, office supplies, IT hardware, cleaning & safety, uniforms and employee onboarding kits
Achieved an annual business of USD5 million by leading national accounts across industries, including Education, Banking, e-commerce, FMCG & manufacturing across APAC
Developed and maintained robust relationships with over30 key corporate C-level executives by employing a consultative sales approach
Backward integration of supply chain by negotiating best price and sourcing products like swag packs, onboarding kits, laptops, consumer electronics, stationary, t-shirts and other apparels from vendors and manufacturers
Implemented client-specific sales strategies for new business development, Lead a team of6 Sales managers established monthly, quarterly, and annual targets, conducted pipeline forecasts, and ensuring100% quota achievement
Hands-on use of Salesforce CRM for pipeline tracking, and utilized sales engagement tools such as Streak, Lusha, and LinkedIn Sales Navigator for client prospecting
Weekly travel to client's location and trade shows for client service and external engagements
Internal Cross functional collaboration with finance and delivery team to streamline payment collection process, ensuring accurate revenue mapping, delivery schedules, seamless product distribution and maintaining customer satisfaction levels
Key Account Manager- B2B2C
LG Electronics India Pvt Ltd
02.2020 - 05.2022
Led national B2B2C business, promoting complete portfolio of Home Appliances and consumer electronics with a USD10 million annual target, achieving34% YOY growth
Engaged in daily communication with distribution partners across India to strengthen relationships, negotiate better terms, and expand the brand's reach
Led a team of8 area managers, ensuring alignment with overall sales objectives and strategic goals
Conducted performance reviews, allocate weekly, monthly, quarterly, and annual targets, and participated in industry trade shows
Developed the5x sales pipeline and engaged in proactive interactions to drive new client acquisition
Weekly communication with the category team to ensure product availability, distribution of digital promotions, dealer incentive schemes, and for timely delivery
National Account Manager
Reliance Broadcast Network Limited
02.2019 - 02.2020
Identified new business opportunities, scheduled meetings, and maintained regular follow-ups to consistently achieve and sustain an annual ad sales revenue threshold of $1.8 million
Collaborated daily with top brands and global advertising agencies to develop customized and creative digital advertising packages aimed at maximizing revenue opportunities
Regularly brainstormed and pitched new advertising concepts to clients to meet their marketing objectives and drive business growth
Directly worked with Samsung, Toyota, OnePlus, and Diageo for the execution of critical product launches, ensuring their specific advertising needs were met effectively
Monitored digital ad performance and adjusted sales tactics as needed to increase market share, contributing to the growth from8% to21%
Awarded for "Result Orientation" and recognized as the best performer for Q2'19 by the National Business Head
Assistant Category Manager
Shopclues.com
05.2017 - 02.2019
Actively pursued new B2B opportunities within customized category, focusing on institutional clients with minimum project sizes of $0.2mn
Achieved100% successful onboarding of leading brands such as Nike, Adidas, Puma Samsung, LG, Panasonic, Apple, Phillips, OnePlus and seamless management of a $2 million category portfolio, ensuring top visibility on the platform
Led a team of3 BDMs, distribution partners and the cross-functional support teams working towards delivering high-value business and positive margins
Reviewed P&L statements regularly to track financial performance, identify areas for cost reduction, and maximize profitability
Sales Manager- Sales
Quikr India Pvt Ltd
12.2015 - 10.2016
Sales Manager- Consulting
Right Idea Consultants
06.2012 - 12.2015
Education
Master of Business Administration - International Business & Marketing
Amity International Business School
01.2011
Information Technology
Ideal Institute of Technology
01.2009
Skills
Sales and Business development, B2B tech sales, lead generation, pipeline management, customer acquisition, client retention, contract negotiation, proposal development, revenue growth, sales strategy, team management, revenue forecasting, sales leadership
Timeline
Sales Consultant – B2B Sales
Fully Promoted
11.2024 - Current
Business Consultant (Contract) - B2B Sales
Dom Ventas
07.2024 - 10.2024
Associate Director – Enterprise Sales
Instant Procurement Services Pvt Ltd
12.2022 - 06.2024
Key Account Manager- B2B2C
LG Electronics India Pvt Ltd
02.2020 - 05.2022
National Account Manager
Reliance Broadcast Network Limited
02.2019 - 02.2020
Assistant Category Manager
Shopclues.com
05.2017 - 02.2019
Sales Manager- Sales
Quikr India Pvt Ltd
12.2015 - 10.2016
Sales Manager- Consulting
Right Idea Consultants
06.2012 - 12.2015
Master of Business Administration - International Business & Marketing
Amity International Business School
Information Technology
Ideal Institute of Technology
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