Aadit Khona
Stuart Park
Summary
Results-driven marketing professional with 4+ years of experience in social media management, email marketing, and budget preparation. Proficient in campaign management and skilled in WordPress and Wix, with expertise in SEO, SEM, and Google Analytics. Demonstrated ability to design compelling graphics and coordinate successful events. Adept at creating engaging content and optimizing digital presence to drive brand growth and audience engagement. Strong communicator with a proven track record of enhancing organizational visibility and achieving strategic marketing goals. Committed to leveraging creative and analytical skills to deliver impactful marketing solutions.
Overview
4
4
years of professional experience
Work History
Marketing & Events Coordinator
Hands on People
11.2023 - Current
- Managed and grew social media platforms by 25% in follower count, resulting in a 30% increase in engagement across Facebook, Instagram, and LinkedIn.
- Managed email marketing campaigns, including content creation and audience segmentation
- Prepared, planned and managed marketing budget upto $90,000.
- Planned and coordinated marketing campaigns from inception to completion
- Managed and updated website using WordPress.
- Implemented and managed AI lead marketing campaigns, inclusive of monthly reporting.
- Conducted on page and off page SEO and SEM to improve online visibility and traffic
- Utilized Google Analytics to track and report on website performance and campaign effectiveness
- Designed and created graphics for marketing materials, including social media posts, flyers, and brochures
- Collaborated with the external stakeholders to ensure visual consistency across all channels
- Developed brand guidelines and maintained brand integrity across all designs
- Created engaging visuals for digital and print media
- Crafted and distributed internal and external communications, including newsletters, press releases, and announcements
- Developed and maintained relationships with media contacts and stakeholders
- Managed content for website and social media channels to ensure consistent messaging
- Coordinated communication efforts to support marketing campaigns and events
- Conducted market research to identify trends and opportunities for communication strategies
- Coordinated and organized community engagement events and training workshops
- Managed event logistics, including venue selection, vendor coordination, and scheduling
- Developed event marketing plans and promotional materials
- Led comprehensive training sessions for over 120 support staff members on CTARS, ELMO, and Business Policies, ensuring all employees were well-versed in company tools and compliance standards.
- Oversaw event onsite execution to ensure smooth operation and attendee satisfaction
- Facilitated post-event evaluations and reports to assess success and areas for improvement
- Played a pivotal role in the successful expansion of the business into the Queensland market.
- Led the establishment of the company's head office in Brisbane, overseeing all aspects of setup, from office space selection to logistics, ensuring a smooth transition and alignment with company goals.
- Coordinated the relocation and integration of staff, ensuring seamless communication between the Brisbane head office and other locations for consistent business operations.
Marketing Coordinator
Darwin City Hotel Group
07.2023 - 11.2023
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Boosted sales by designing and executing creative email marketing campaigns.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Achieved higher click-through rates on social media ads through audience segmentation, ad placement optimization, and compelling ad copy.
- Created visually appealing landing pages to improve user experience and conversion rates.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Established strong relationships with key industry partners and clients, leading to repeat business and referrals.
Marketing Specialist
Cullen Bay Resorts
12.2021 - 07.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Implemented customer segmentation strategies, tailoring communications for increased relevance and impact.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Conducted market research to identify emerging trends, informing future marketing strategies.
Marketing Coordinator
VS Infotech
02.2021 - 11.2021
- Answered general marketing department inquiries by email and phone.
- Developed visually engaging marketing materials to support product launches and promotions.
- Implemented new strategies to improve click-through rates and conversion.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Evaluated market trends to stay current on consumer and competitor changes.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted detailed market research to inform strategic planning and decision-making.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Implemented GDPR compliance measures for all digital marketing activities, ensuring data privacy and security.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
- Delivered end-user training on various IT tools and platforms, promoting self-sufficiency among staff members.
Education
Masters in Marketing Management - Digital Marketing
La Trobe University
Melbourne, VIC01-2018
Masters in Business Management - Business Management
University of Mumbai
Mumbai, India01-2016
Bachelor Is Management Studies - Marketing Management And Research
University of Mumbai
Mumbai, India01-2014
Skills
- Strategic Business Expansion
- Content Management on WordPress/Wix
- HubSpot CRM Optimization
- Brand Management
- Responsive Website Development
- SEO Strategy Development
- Google Analytics Proficiency
- Content Creation
- Digital Graphic Creation
- Adobe Creative Suite Proficiency
- Social Media Strategy Development
- Creative Writing Ability
- Networking & Stakeholder Engagement
- Email Campaign Management
- AI-Enhanced Campaign Development
- Strategic Marketing Budgeting
- Event Production and Management
- Vendor Management
- Logistic Management
- Event Promotion
- Event Budgeting and Management
- Eventbrite & Cvent Page Management
- Crisis Management
- Professional Photography
- Video Production
- Drone Filmmaking
- Experienced in Team Leadership
- Collaborative Team Coordination
- Comprehensive IT Knowledge
- Microsoft Office Proficiency
- Sales Support
- Business Negotiations
- Business Development
- Adaptability and Flexibility
Accomplishments
Spearheaded Business Expansion in Queensland
Trained over 120 Support Staff
Awarded 1st Runner Up by Chambers of Commerce NT for a Major Community Event
Awarded 2nd Runner Up for Excellence in Business by Chambers of Commerce NT
Timeline
Marketing & Events Coordinator
Hands on People
11.2023 - Current
Marketing Coordinator
Darwin City Hotel Group
07.2023 - 11.2023
Marketing Specialist
Cullen Bay Resorts
12.2021 - 07.2023
Marketing Coordinator
VS Infotech
02.2021 - 11.2021
Masters in Marketing Management - Digital Marketing
La Trobe University
Masters in Business Management - Business Management
University of Mumbai
Bachelor Is Management Studies - Marketing Management And Research
University of Mumbai
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