Aakriti Rai
Kurralta Park
Summary
With an MBA in Marketing from The University of Adelaide, I bring a unique mix of creative marketing strategies and real-world customer service expertise. I’ve worked in marketing roles ranging from social media campaigns to demand generation and even freelance projects for small businesses. My bartending experience at high-end venues has also taught me the art of engaging people, thinking on my feet, and building genuine connections—all of which complement my marketing skills. I’m now ready to dedicate myself to excelling in a role that harnesses my marketing acumen, customer service expertise, and financial management skills.
Overview
4
4
years of professional experience
Work History
Bartender
Hains & Co
12.2024 - Current
- Specialized in bespoke cocktails, showcasing creativity and attention to detail
- Developed teamwork and organizational skills in a high-energy setting
- Learned to anticipate customer needs and maintain a relation with the customers—a skill directly useful in understanding consumer behaviour
- Served high customer volumes during special events, nights, and weekends.
Freelance Marketing Consultant
Self-Employed
09.2024 - Current
- Developed marketing strategies for SMEs and family-owned businesses.
- Enhanced digital presence for Dzongpali Food Services and St. Philomena Antiques through outsourced marketing.
- Crafted cost-effective social media and SEO strategies tailored to business growth stages.
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
Bar Attendant
SkyCity Adelaide (Chandelier Bar/Westward Bar)
03.2023 - 01.2025
- Crafted creative and classic cocktails, enhancing guest experiences
- Built strong rapport with customers, applying interpersonal skills honed in marketing
- Thrived in a fast-paced environment, multitasking while maintaining attention to detail
Marketing Specialist Intern
ExtraTech
09.2024 - 12.2024
- Assisting with planning and running marketing campaigns for student recruitment and corporate clients
- Creating and improving digital ads, social media posts, and email campaigns
- Analyzing marketing data to improve campaign performance
- Earned the nuances of marketing within a consultancy setting, including client management, lead generation, and personalized service offerings
- Working with teams and partners to ensure campaigns meet company goals
- Gained valuable experience in project management, communication, and customer-focused marketing approaches
Social Media Marketing Associate
CubiLock
12.2021 - 07.2022
- Built and executed social media campaigns that boosted engagement
- Conducted market research to fine-tune marketing strategies
- Strengthened client relationships, ensuring satisfaction and repeat business
Demand Generation Executive
XDBS
02.2021 - 05.2021
- Researched and connected with potential B2B clients
- Facilitated successful client meetings to grow business opportunities
Education
MBA - Marketing
University of Adelaide
01.2025
Bachelor of Business Administration - Services Marketing and Management
Brihan Maharashtra College of Commerce
01.2020
Advanced Level -
GEMs Institute of Higher Education
01.2017
School Leaving Certificate -
St. Mary’s High School
03.2014
Skills
- Strong multitasking
- Project management
- Digital marketing strategy
- Administrative skills
- Customer service
- Executive support
- Highly reliable
- Social media management
- Team player attitude
- Business development
- Customer engagement
- Clear and effective communication
Hobbies and Interests
- Music (Guitar and Singing)
- Basketball and Football
- Outdoor activities: Cycling, Camping, and Hiking
- Exploring creative cocktail recipes
Languages
English
Full Professional
Nepali
Native or Bilingual
Hindi
Professional Working
Timeline
Bartender
Hains & Co
12.2024 - Current
Freelance Marketing Consultant
Self-Employed
09.2024 - Current
Marketing Specialist Intern
ExtraTech
09.2024 - 12.2024
Bar Attendant
SkyCity Adelaide (Chandelier Bar/Westward Bar)
03.2023 - 01.2025
Social Media Marketing Associate
CubiLock
12.2021 - 07.2022
Demand Generation Executive
XDBS
02.2021 - 05.2021
Advanced Level -
GEMs Institute of Higher Education
School Leaving Certificate -
St. Mary’s High School
MBA - Marketing
University of Adelaide
Bachelor of Business Administration - Services Marketing and Management
Brihan Maharashtra College of Commerce
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