Aanchal Bagda
Wollongong,New South Wales
Summary
Dynamic marketing professional with a proven track record at UOW College, enhancing brand identity and boosting audience engagement by 20% through innovative content creation and social media strategies. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Expert in Canva and adept at fostering inclusive environments, demonstrating exceptional problem-solving skills and adaptability.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
UOW College
Wollongong, NSW
01.2022 - 07.2022
- Created engaging content for Facebook and UOW College Website.
- Contributed to weekly team meetings and brainstorming sessions.
- Conducted thorough research to construct creative and fresh ideas.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Created and distributed surveys for data collection and analysis.
- Wrote engaging and successful marketing, advertising, and website copy.
Social Media Coordinator
Mobile Konnect
Sydney, NSW
03.2024 - Current
- Designed social media content to deliver the products and offerings og the retail store.
- Enhanced online engagement with the creation of relevant and compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth by 20% in 2 months.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored comments sections across platforms to address negative feedback and maintain brand reputation.
Peer Support Leader - Marketing & Management
UOW College
Wollongong, NSW
06.2020 - Current
- Role Model & Problem Solver: Demonstrated exemplary problem-solving skills, resilience, and adaptability, serving as a positive role model for students.
- Student Trust & Empathy: Established trust through active listening, empathy, and a non-judgmental approach in all student interactions.
- Innovative Instruction: Implemented creative instructional techniques to support students with diverse learning needs, ensuring an inclusive educational environment.
- Collaborative Improvement: Worked collaboratively with fellow Peer Support Leaders, sharing insights and feedback to enhance the program's overall effectiveness.
- Effective Communication: Engaged and supported students, particularly first-year international students, with high levels of empathy and a focus on delivering an outstanding learning experience across diverse educational and cultural backgrounds.
- Technology & Visual Aids: As a Peer Learning Tutor in Marketing, I enhanced learning using tools like Canva, PowerPoint, Prezi, and Gamma for presentations, and Moodle, and Canvas for course management. I leveraged Zoom, Microsoft Teams, and Google Meet for virtual interactions, and LinkedIn, Twitter, and Instagram for real-time case studies. I gathered feedback via SurveyMonkey, Google Forms, and Typeform, and used ChatGPT, Copilot, and Gamma for content creation. HubSpot Academy provided marketing simulations, while Kahoot! and Quizlet facilitated interactive quizzing. I also utilized Piktochart for infographics and Google Analytics and SEMrush for data insights.
Student Relations Coordinator
UOW College
Wollongong, NSW
10.2021 - Current
- Answered and made calls, scheduled appointments and maintained records and files.
- Increased awareness of available resources among the student population through effective marketing strategies.
- Assisted in the planning and execution of orientation programs for new students, ensuring a smooth transition into college life.
- Promoted a safe, inclusive campus culture through targeted programming addressing diversity, equity, and inclusion issues.
- Improved communication between students and faculty through efficient scheduling and facilitation of meetings.
- Mentored first-year and transfer to students to help individuals navigate university systems.
- Created safe, multicultural environment welcoming to all individuals and groups.
- Planned and coordinated logistics for special events such as graduation ceremonies, ports events , workshops and many more to enrich the campus community.
Homestay Coordinator
UOW Global Enterprises
Wollongong, NSW
07.2022 - 10.2022
- Enhanced student experiences by carefully matching them with suitable host families.
- Coordinated logistics for student arrivals and departures, ensuring smooth transitions into their new living situations.
- Evaluated feedback from both students and host families after each placement period in order to implement continuous improvement measures within the program.
- Addressed emergencies or unforeseen circumstances professionally while prioritizing the safety of all involved parties during such incidents.
- Managed contracts with host families to ensure adherence to established terms and conditions governing participation in the homestay program.
- Increased first-contact resolution rate by thoroughly researching and providing accurate information in email responses.
Study Tours Coordinator
UOW College
Wollongong, NSW
03.2022 - Current
- Supported admissions office staff with administrative tasks during peak periods, increasing overall productivity levels.
- Gathered valuable data from guests through surveys, helping improve future tours based on feedback received.
- Participated in ongoing training sessions to stay current on campus developments and offerings.
- Managed large groups of diverse students (over 200 students per group), effectively communicating with various age groups and backgrounds.
- Communicated professionally with customers, answering questions and addressing concerns to boost satisfaction.
- Utilized effective communication and problem-solving skills to quickly resolve customer issues.
Education
Bachelor of Commerce - Marketing
UOW
Wollongong, NSW12.2024
Diploma of Business - Business
UOW College
Wollongong12.2020
Skills
- Content Marketing
- Content Development
- Social Media Marketing
- Photo and Video Editing
- Cross-Platform Promotion
- Sales Support
- Social networking design
- Brand Messaging
- Presentation Software: Canva, PowerPoint, Prezi, Google Slides, Gamma
- Learning Management Systems (LMS): Blackboard, Moodle, Canvas
- Video Conferencing Tools: Zoom, Microsoft Teams, Google Meet
- Social Media Platforms: LinkedIn, Twitter, Instagram, Facebook, TikTok etc
- Survey and Polling Tools: SurveyMonkey, Google Forms, Typeform
- Content Creation Tools (AI & others): ChatGPT, Copilot, Gamma
- Marketing Simulation Software: HubSpot Academy
- Interactive Quizzing Tools: Kahoot!, Quizlet
- Infographic Tools: Piktochart
Motorhead, Designer and Painter
Having grown up watching F1 and MotoGP, I have always loved automobiles, especially motorbikes. I started riding at the age of 15 and have not stopped ever since. I have also been a very creative and expressive person since my childhood. I love painting, sketching and designing in my free time. I attempted at making a career in automobile designing back in India where I was able to get admissions into the top 2 design colleges of India, NID and NIFT. However, I got a better opportunity to study the creative side of Business in Australia. it very well resonates with a quote I read somewhere, its goes something like, "Creative without strategy is called 'Art', Creative with strategy is called 'Marketing'.
Languages
Hindi
Native or Bilingual
Gujarati
Native or Bilingual
Punjabi
Professional Working
Timeline
Social Media Coordinator
Mobile Konnect
03.2024 - Current
Homestay Coordinator
UOW Global Enterprises
07.2022 - 10.2022
Study Tours Coordinator
UOW College
03.2022 - Current
Marketing Assistant
UOW College
01.2022 - 07.2022
Student Relations Coordinator
UOW College
10.2021 - Current
Peer Support Leader - Marketing & Management
UOW College
06.2020 - Current
Bachelor of Commerce - Marketing
UOW
Diploma of Business - Business
UOW College