Aaron Chea

As general manager of Forcast, I oversee all aspects of the company''s operations, ensuring strategic alignment and operational excellence to build a strong brand presence in the industry.

Key Responsibilities

• Developed and implemented strategies to drive brand growth, including market expansion, product innovation, and customer engagement. Collaborated with executive leadership to set long-term goals and vision.
• Oversaw daily operations including supply chain management, inventory control, and quality assurance.
• Managed budgeting, forecasting, and financial planning. Analyzed financial performance, identified areas for improvement, and implemented cost-saving initiatives.
• Directed marketing and branding strategies to elevate the brand’s presence and appeal. Oversaw the execution of content campaigns, social media initiatives, and promotional events.
• Project managed the implementation of fashion based ERP software Apparel21 into Forcast. An end to end 14 month project - which transitioned Forcast''s legacy system to a more updated, sophisticated end to end business system. I oversaw, managed and implemented every module of the project from data cleansing, and migration, to mentoring and training. Apparel21 is an integral ERP system that has laid down a strong foundation for the brand to achieve it's long term brand vision and presence.

E-commerce manager with a demonstrated history of working in the retail industry. Experienced in Website optimisation, Conversion rate optimisation, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Paid Social and Email Marketing with data driven customer led thinking as the basis of all decision making.

Key Responsibilities

• Managed and oversaw all digital operations, including but not limited to, marketing, website design, logistics, content creation, website development, and website analytics.
• Optimized e-commerce fulfillment strategy to minimize costs while maximising profits and customer experience.
• Customized the brands content management platform by building new product creation processes, designing landing pages and integrating website features and apps to further enhance website UI and UX.
• Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Increased monthly gross sales by 65% from 2019 and exceeded goals for sales, revenue and profit margins.

Fulfilled a 2IC role in the digital team to manage all digital operational areas to ensure the team achieves their sales, conversion, profitability, and customer experience targets.

Undertook a property development internship at Tian An Australia, a sister company to Mulpha & Aveo.

Key Responsibilities

Thoroughly provided assistance and support in,

• Land acquisition
• Due diligence
• Feasibility studies & capital budgeting
• Designing & planning

Key Responsibilities

• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Developed and implemented campaigns for EDMs, paid advertising, SEOs, and Commission Factory.
• Optimized social media channels and web pages to improve SEO and usability.
• Coordinated highly successful digital strategies across various paid advertisement platforms to attract customer engagement.