Wide spread of skills from operation to sales and procurement within my roles.
Over 10 years of digital marketing experience, encompassing operational, strategic, and graphic design roles.
Managed over $1 million in digital advertising spend, consistently achieving targeted outcomes.
Proficient in data-driven decision-making, aligning recommendations with business and marketing objectives.
Results-oriented marketing leader with over a decade of expertise in digital product development and marketing. Skilled in crafting comprehensive graphic design strategies and campaigns that drive measurable results through innovative digital solutions. Currently seeking a role to leverage my experience in guiding businesses through strategic implementation, including major campaigns.
Overview
20
20
years of professional experience
Work History
Managing Director
The Digital Broker
Perth, WA
01.2016 - Current
Lead digital strategy formulation, focusing on ROI-driven organic growth marketing leveraging real-time business reporting and content marketing.
Directed strategic planning to develop and implement corporate goals, objectives, policies, and procedures.
Established performance standards and monitored progress towards achieving them.
Managed external communications such as press releases, media interviews.
Cultivated strong relationships with customers through periodic meetings and follow-ups.
Developed and implemented sales strategies to increase market share.
Established relationships with key clients, while maintaining existing customer base.
Analyzed data to identify trends in customer behavior and develop plans accordingly.
Performed analysis of current processes within the sales department to identify areas needing improvement.
Performed sales consultations and educated clients on products and services.
Maintained professional network of potential clients and business opportunities.
Facilitator and Mentor
Business Foundations Inc
Perth, WA
01.2018 - Current
Mentor and facilitate market research and marketing strategy workshops, empowering participants with practical skills.
Facilitated group discussions and activities to ensure successful outcomes.
Assessed participant learning needs in order to tailor sessions accordingly.
Encouraged collaborative problem solving through active listening techniques.
Monitored progress throughout the course ensuring objectives were being achieved.
Conducted research into best practices related to the facilitation process.
Supported learners by providing additional guidance where necessary.
Director
Alpha Prime Education
01.2015 - 01.2016
Orchestrated operational setup and expansion, including team establishment and brand development.
Collaborated with cross-functional teams such as marketing, product development, finance.
Coached team members on effective selling techniques such as cold calling, objection handling.
Resolved customer complaints in a timely manner while maintaining positive relationships.
Implemented new tools and technology solutions that improved workflow and productivity.
Prospected for new business using databases and other strategies to generate sales.
Designer Manager
Titan Digital
Subiaco, WA
01.2011 - 01.2015
Led a team of designers, providing guidance, feedback, and enforcing project deadlines.
Created, developed and implemented design strategies for products and services to meet customer needs.
Provided guidance to design team members on project goals and objectives.
Reviewed designs from a technical perspective to ensure accuracy of specifications.
Trained and mentored staff in the use of software applications related to design projects.
Conducted regular meetings with designers to discuss progress, challenges, and ideas.
Prepared reports on team performance, deadlines, costs, and other key metrics.
Collaborated with internal stakeholders to understand their requirements and expectations regarding product design.
Supervised the development of prototypes for new products before they were released into production.
Monitored designer productivity levels and identified opportunities for improvement through coaching sessions.
Identified resources needed for successful completion of projects within budget constraints.
Resolved conflicts between designers when necessary to maintain a positive work environment.
Web Designer
Sumo
01.2010 - 01.2011
Contributed to website maintenance and upgrades, while developing graphic elements to achieve design objectives.
Developed wireframes and user flows for web applications.
Created prototypes, mockups, and visual designs to illustrate the look and feel of web pages.
Researched current trends in web design to inform new projects.
Managed multiple projects simultaneously while meeting tight deadlines.
3D Visualisation
3D Millipede
01.2007 - 01.2008
Produced complex graphics and designs for diverse businesses, ensuring compliance with web standards and accessibility requirements.
Bartender Supervisor
Longhorn Saloon
Whistler, Canada
02.2007 - 12.2007
Inspected bar area to ensure cleanliness and proper setup.
Developed schedules for bartenders, servers and other staff members.
Trained new bartenders on proper alcohol handling techniques and customer service etiquette.
Monitored daily sales transactions to ensure accuracy.
Enforced all state laws pertaining to the sale of alcohol, tobacco, food items.
Supervised cleanliness of guest service areas before, during and after service.
Motivated team by giving constructive feedback to deliver exceptional patron experiences to clientele.
Bartender
Lucky Shag Bar
Perth, WA
01.2004 - 01.2007
Greeted customers and provided excellent customer service.
Maintained inventory of liquor, beer, wine, and other beverage items.
Processed payments accurately and efficiently with POS system.
Resolved customer complaints in a professional manner.