Aaron Lu
Shanghai,Putuo
Summary
Proven track record in digital marketing and data analysis, demonstrated at Shanghai Hansen Sports Center. Excelled in cross-departmental communication and leveraged office software expertise to enhance market research outcomes. Achieved significant sales targets with Yili Industrial Group through effective customer engagement and post-event analysis. Fluent in English, embodying adaptability and a results-driven approach. I have a strong focus and can deal with all problems logically.
Overview
4
4
years of professional experience
Work History
Marketing Specialist Intern
Shanghai Hansen Sports Center
06.2020 - 10.2020
- Responsible for online and offline event planning and implementation
- Activities are promoted through social media platforms such as wechat public accounts, moments of friends and XiaoHongshu.
- Daily data analysis for all physical stores
- Other tasks assigned by the boss
Marketing Specialist Intern
Shanghai Fengyou Information Technology Co., LTD
02.2022 - 05.2022
- Mainly responsible for assisting full-time colleagues to do data analysis of industry competition.
- Daily skilled use of office software word, excel, ppt, vlookup, etc. to conduct market research, data analysis and display.
Marketing Representative
Inner Mongolia Yili Industrial Group Co., LTD
09.2022 - 06.2023
- Be able to complete the sales target tasks assigned by the region, and have the ability to connect with customers individually.
- Daily customer maintenance and communication and explanation of the company's latest marketing activities.
- Execute and implement all kinds of marketing activities for each customer and complete post-event data analysis and review.
- Other data analysis work, including end-market fluctuations.
Quality Assurance Intern
Abercrombie&Fitch International Trading Co., LTD
08.2023 - 02.2024
- Demonstrated adaptability when faced with shifting priorities or unexpected challenges, always maintaining focus on delivering high-quality results.
- Prepared QA evaluation reports and submitted to management.
- Determined overall product quality by accurately conducting and evaluating various QA tests.
- Facilitated knowledge sharing within the team through regular presentations about QA techniques and best practices.
Education
High School Diploma -
Shanghai No.2 High School Affiliated To Tongji Uni
Shanghai06.2018
Bachelor of Management - Marketing
Henan University of Technology
Zhengzhou, Henan Province06.2022
MBA - Marketing
Monash University
Melbourne, VIC06.2025
Skills
- Fluent in spoken and written English
- Skilled use of various office software
- Good communication skills, able to communicate effectively across departments
- Digital Marketing
Timeline
Quality Assurance Intern
Abercrombie&Fitch International Trading Co., LTD
08.2023 - 02.2024
Marketing Representative
Inner Mongolia Yili Industrial Group Co., LTD
09.2022 - 06.2023
Marketing Specialist Intern
Shanghai Fengyou Information Technology Co., LTD
02.2022 - 05.2022
Marketing Specialist Intern
Shanghai Hansen Sports Center
06.2020 - 10.2020
High School Diploma -
Shanghai No.2 High School Affiliated To Tongji Uni
Bachelor of Management - Marketing
Henan University of Technology
MBA - Marketing
Monash University
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