Aarthi Sita Raju
Melbourne,VIC
Summary
Results-oriented professional with experience in high-volume call handling, customer service, and upselling, as well as data analysis, web crawling, and KPI reporting. Skilled at leveraging analytical tools to drive operational efficiency and actionable insights in fast-paced environments.
Overview
7
7
years of professional experience
Work History
Business Development Representative
Doqfy Internet Pty Ltd
12.2024 - 06.2025
- Increased pipeline by 30% by generating 30+ qualified demos monthly.
- Enhanced lead-to-opportunity conversion by 15% through strategic demo presentations.
- Conducted market research to identify potential clients and industry trends effectively.
- Collaborated with marketing and product teams for tailored ABM campaigns.
- Maintained Zoho Bigin CRM discipline, reporting pipeline metrics to sales leadership.
Senior Inside Sales Associate
Happylocate Relocation Services
04.2024 - 12.2024
- Handles both B2C ad B2B verticals from prospecting to closure.
- Exceeded monthly revenue targets through personalised outreach and client retention initiatives.
- Top performer for both June & July 2024
Sales Agent
Hertz Car Rental
04.2021 - 01.2024
- Handled 100+ customer calls daily, resolving inquiries and booking rentals efficiently.
- Facilitated accurate customer reservations, ensuring optimal vehicle selection for satisfaction.
- Verified rental agreements for compliance with company policies and customer expectations.
- Increased revenue through effective upselling of insurance, upgrades, and add-on services.
- Consistently exceeded sales targets and maintained high call quality under pressure.
Data Engineer
DataWeave
12.2018 - 02.2020
- Enhanced competitive pricing analysis through effective data pipeline support.
- Developed efficient web crawling workflows for timely retail data extraction.
- Conducted monitoring and analysis using Kibana, resolving crawl issues promptly.
- Improved data accuracy and insights by implementing machine learning for brand classification.
Education
Masters' By Research - Engineering
Monash University
Clayton, VIC10-2026
Master of Science - Aerospace Engineering
University of Hertfordshire
United Kingdom10-2019
Bachelor of Technology - Aerospace Engineering
Karunya University
India05-2016
Skills
- CRM management
- Cold calling
- Salesforce
- Relationship building
- Product expertise
- Account management
- Consultative sales
- Lead development
- Product knowledge
- Python
- AWS
- Power BI
- Git
- Machine Learning
- Big Data
- Lead generation
Timeline
Business Development Representative
Doqfy Internet Pty Ltd
12.2024 - 06.2025
Senior Inside Sales Associate
Happylocate Relocation Services
04.2024 - 12.2024
Sales Agent
Hertz Car Rental
04.2021 - 01.2024
Data Engineer
DataWeave
12.2018 - 02.2020
Masters' By Research - Engineering
Monash University
Master of Science - Aerospace Engineering
University of Hertfordshire
Bachelor of Technology - Aerospace Engineering
Karunya University