Aashna Khemani
Melbourne
Summary
An accomplished ICC & Cricket Australia certified national-level coach with over four years of experience in developing grassroots cricket programs and elevating athlete performance. Proven track record in identifying and nurturing young talent, implementing advanced training methodologies, and fostering a high-performance culture. Successfully coached athletes who have progressed to state and national-level competitions, while organizing developmental camps, clinics, and tournaments that enhanced community engagement and player growth.
Skilled in mentoring children and young adults to develop their abilities and acquire valuable skills through effective coaching techniques focused on form, performance, and endurance. Brings forward a strong personal background in cricket, coupled with a deep commitment and passion for the sport, to inspire and elevate athletes.
Proficient in leveraging a wide range of office technology tools and platforms to support organizational goals. Dedicated to applying my skills to advance a company's mission, with a proven ability to build and maintain strong relationships with clients.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sports Data Analyst
Big Ant Studios
06.2023 - 05.2025
- Working as a Data Analyst for a Melbourne-based games studio that specialized in making sports video games across various platforms.
- Player & Team Data Analysis - Researching and analyzing real-world stats for athletes & translating these stats into in-game attributes.
- Collaborating with game designers to tune game-play systems (e.g., AI behavior, physics, fatigue models).
- Making sure the game accurately reflects real-world sports logic & outcomes.
- Helping define rule sets and edge cases that reflect nuances of the sport, especially for in-game modes involving micro-transactions.
- Maintaining up-to-date rosters with player transfers, injuries, retirements, & newcomers.
- Evaluating young or lesser-known talent to predict potential & depict athletes appropriately in-game.
- Providing weekly or seasonal updates based on real-world performance (e.g., Player Ratings, Team Strengths).
- Monitoring trends like winning streaks, slumps, or breakout performances.
- Working closely with game-play programmers, artists, & narrative teams to align sports data with visual & storytelling elements.
- Continuous upskilling using sports database tools, visualization tools, API's & game-development pipelines such as Unity & Unreal.
Customer Service Analyst
Equiem
10.2022 - 05.2023
- Boosted sales revenue by skillfully promoting diverse service options.
- Answered constant flow of customer queries with minimal wait times.
- Cultivated customer loyalty, promoted repeat business, and improved sales.
- Evaluated service histories to identify trends, using data to mitigate future issues.
- Contributed positively to the company''s reputation by consistently delivering excellent service experiences across all touchpoints.
- Achieved high customer retention rates with exceptional communication skills and a deep understanding of client needs.
Sports Trader
Sportsbet
08.2021 - 03.2022
- Reporting to the Head of Cricket for the day-to-day functioning of the trading department & assisting senior management in meeting overnight trading requirements.
- Using automated data-based software to price various sports markets offered both pre-match & live, onsite.
- Working with technology experts & senior management to test trading systems for the purposes of trading on Cricket & AFL/AFLW matches.
- Monitoring incoming bets to work in cohesion with risk analysts to intercept, assess & alter prices offered onsite based on market fluctuations.
- Acting in compliance with the organization's risk policies & technical expectations.
- Meeting budgetary requirements, KPI's & trading performance expectations.
Cricket Coach and Female Cricket Coordinator
Toorak Prahran Cricket Club
11.2020 - 11.2022
- Primarily managing the junior program for boys along with coaching, coordinating, and managing female cricket at the club.
- Umpiring experience for club cricket & junior cricket school competitions.
- Helping young cricketers learn powerful techniques to improve their form and maximize performance and endurance.
- Coaching aspiring young cricketers who have then gone on to represent teams at elite levels.
Sports Management Intern
Clubmap
07.2020 - 07.2021
- Helped with administration work and account's & finances of various sports clubs across Australia.
Assistant Cricket Coach
Caulfield Grammar School
01.2020 - 12.2020
- Managing and coaching the Year 9 & Year 10 boys outdoor cricket coaching sessions along with their matches played every week.
Event Manager & Coordinator
GoGamers Tech
06.2019 - 07.2019
- Event Manager & Coordinator for an E-Sports FIFA Tournament inviting gamers across the Middle East.
- Streamlined event planning processes by implementing efficient project management strategies.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
Team Manager
Special Olympics
03.2019 - 04.2019
- Volunteered with athletic teams from multiple nations to support inclusive sports initiatives.
- Served as a volunteer for the promotion of athlete development and event coordination.
- Served as a volunteer to athletic programs, assisting with training sessions, competition logistics, and team morale.
Sports Marketing Intern
Promoseven Sports Marketing
12.2018 - 02.2019
- Sports Marketing intern for the Dubai Sevens and the Dubai Duty Free Tennis Championship.
- Worked closely with international teams under the World Rugby Federation as well as renowned athletes such as Naomi Osaka, Roger Federer, and Belinda Bencic.
- Assisted in developing and executing marketing campaigns for multiple sporting events, including social media strategy, fan engagement, and sponsorship activation.
- Captured pictures and videos of training athletes to use for websites, social media and marketing collateral.
- Organized and helped prepare materials for onsite and offsite promotional events.
- Conducted thorough market research to identify new trends and opportunities within the sports industry.
Stage Manager
Mosaic Live
11.2018 - 12.2018
- Stage Manager at the Formula 1 Abu Dhabi Grand Prix.
- Oversaw successful execution of technical cues during live performances, ensuring seamless transitions between scenes.
- Enforced safety measures due to potential stage equipment hazards.
- Managed resources effectively, ensuring timely setup and breakdown of stage equipment.
- Provided strong leadership under high-pressure situations while prioritizing the well-being of all team members involved.
Hospitality Supervisor
Dubai Sports City
07.2018 - 09.2018
- Hospitality Supervisor for the UNIMONI Asia Cup 2018 whilst working closely with international cricket teams such as Afghanistan, Bangladesh, India, Pakistan and Sri Lanka.
- Streamlined operational efficiency by implementing effective scheduling and staff management practices.
- Collaborated with other departments to execute successful events, adhering to budgetary guidelines and client expectations.
- Ensured seamless guest experiences by coordinating room assignments, reservations, and special requests.
- Increased return visits from satisfied customers by fostering a welcoming atmosphere through exceptional service standards.
Sports Event Coordinator
Emirates Cricket Board
10.2016 - 12.2016
- Event Manager and Coordinator for the inaugural Emirates Cricket Board International Women's T20 Cup.
- Coordinated logistics and communication between participating teams for major sporting events, ensuring smooth operations and adherence to schedules.
- Served as primary liaison for the participating teams by managing their travel schedules, accommodation, training sessions, and match-day coordination for seamless tournament execution.
- Ensured minimal disruption to match schedules and team performance.
- Collaboration with venue management & technical staff to accommodate team needs related to training, equipment and match facilities in order to streamline communication as well as resolve issues.
Education
Master of Management - Sports Management
La Trobe University
Melbourne, VIC07.2021
Graduate Diploma - Global Sports Management
EMDI University
Dubai, UAE07.2019
Bachelor of Arts - International Tourism Management and Marketing
Middlesex University
Dubai, UAE07-2015
Skills
- Database Maintenance
- Database Management
- Data Analysis
- Data Cleaning
- Data Visualization and Presentations
- Statistical Analysis
- Excel Functions
- Microsoft Office
- Unity
- Unreal
- Adobe Photoshop
- Adobe Lightroom
Certification
- Level 1 Cricket Coach - International Cricket Council (ICC)
- Level 1 Cricket Coach - Cricket Australia (CA)
- Level 1 Cricket Coach - Rajasthan Royals (RR) Coaching Hub
- First Aid/CPR/AED - Allens Training
- Risk Management - State Government Victoria
- (Non-Government Schools) Protecting Children - Mandatory Reporting and other Obligations, State Government Victoria
- (Government Schools) Protecting Children - Mandatory Reporting and other Obligations, State Government Victoria
- (Early Childhood) Protecting Children - Mandatory Reporting and other Obligations for the Early Childhood Sector, State Government Victoria
Sports & Academic Achievements
- Represented the UAE Women's National Team and U-19 Team in Cricket.
- Represented local academies to build a grassroots structure and promote an equitable platform for women’s cricket in the UAE.
- Authored a research-based thesis on transgender sports policies, which was selected for presentation at COSMA (Commission on Sport Management Accreditation) in the U.S. and SMAANZ (Sport Management Association of Australia and New Zealand), reflecting international recognition of the study's relevance and its impact.
Timeline
Sports Data Analyst
Big Ant Studios
06.2023 - 05.2025
Customer Service Analyst
Equiem
10.2022 - 05.2023
Sports Trader
Sportsbet
08.2021 - 03.2022
Cricket Coach and Female Cricket Coordinator
Toorak Prahran Cricket Club
11.2020 - 11.2022
Sports Management Intern
Clubmap
07.2020 - 07.2021
Assistant Cricket Coach
Caulfield Grammar School
01.2020 - 12.2020
Event Manager & Coordinator
GoGamers Tech
06.2019 - 07.2019
Team Manager
Special Olympics
03.2019 - 04.2019
Sports Marketing Intern
Promoseven Sports Marketing
12.2018 - 02.2019
Stage Manager
Mosaic Live
11.2018 - 12.2018
Hospitality Supervisor
Dubai Sports City
07.2018 - 09.2018
Sports Event Coordinator
Emirates Cricket Board
10.2016 - 12.2016
Master of Management - Sports Management
La Trobe University
Graduate Diploma - Global Sports Management
EMDI University
Bachelor of Arts - International Tourism Management and Marketing
Middlesex University
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