Aashray Behl
39 2-4 Samada Street Notting Hill
Summary
Analytical and results-driven Business Analyst with a strong track record of delivering data-driven insights across digital, e-commerce, and media domains. Skilled in translating complex data into actionable strategies that enhance user experience, optimize digital performance, and drive revenue growth. Proficient in tools such as SQL, Power BI, Google Analytics, and Excel, with hands-on experience supporting high-profile clients including Amazon, Target, and global media firms. Adept at stakeholder engagement, cross-functional collaboration, and aligning business requirements with digital innovation to support scalable, high-impact solutions.
Overview
5
5
years of professional experience
Work History
Social Media Data Analyst
Akula Tech
07.2024 - 12.2024
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Met multiple deadlines using strong task prioritization skills.
- Generated weekly and monthly reports for stakeholders, identifying trends and recommending content optimizations.
- Conducted A/B testing on ad creatives and organic posts to determine the most effective messaging and timing.
Junior Business Analyst
Secure Alley
09.2023 - 07.2024
- Worked closely with senior analysts and stakeholders to gather and document business requirements.
- Assisted in analyzing current business processes and recommending improvements to enhance productivity.
- Supported Agile ceremonies such as daily stand-ups and sprint planning.
- Prepared clear and concise documentation including user stories, BRDs, and functional specifications.
- Created dashboards and reports using Excel and Power BI to visualize trends and support business decisions.
E-Commerce Business Consultant
Benzara
01.2023 - 02.2023
- Analyzed product performance and digital sales trends across online platforms like Amazon, Target, and Lowe’s to recommend listing optimizations and pricing strategies.
- Delivered detailed BI reports to clients, showcasing SKU performance, ad ROI, and cross-channel sales metrics.
- Collaborated with category managers and digital marketers to refine merchandising strategies and improve customer journeys.
- Created dashboards in Power BI and Google Data Studio to monitor daily sales, inventory, and campaign effectiveness.
- Worked with Cymax to automate reporting pipelines, reducing weekly reporting time by 40%.
Digital Business Analyst
Pardesi Chalchitra
01.2020 - 01.2022
- Analyzed user behavior across digital platforms to inform production and distribution strategies, leading to a 20% increase in content engagement.
- Partnered with marketing and creative teams to define KPIs for digital campaigns and produced actionable insights using Google Analytics and Power BI.
- Gathered business requirements for platform updates, including CMS upgrades and video streaming enhancements, resulting in a smoother content publishing process.
- Mapped end-to-end digital user journeys to identify friction points and suggested UX improvements, leading to higher viewer retention.
- Led the documentation and refinement of internal processes for production scheduling, content approval, and distribution using Agile methodologies.
Education
Masters - Business Information Systems
Swinburne University of Technology
Melbourne, VIC12-2024
BBA - Marketing And Analysis
University of Petroleum And Energy Studies
Dehradun, India 08-2023
Skills
- ata analysis and visualization (Excel, Power BI, Google Analytics)
- Campaign and content performance tracking
- Conversion rate and user behavior analysis
- Audience segmentation and targeting
- Business requirements documentation (BRD, user stories)
- Marketplace and digital platform optimization
- Cross-functional stakeholder communication
Timeline
Social Media Data Analyst
Akula Tech
07.2024 - 12.2024
Junior Business Analyst
Secure Alley
09.2023 - 07.2024
E-Commerce Business Consultant
Benzara
01.2023 - 02.2023
Digital Business Analyst
Pardesi Chalchitra
01.2020 - 01.2022
Masters - Business Information Systems
Swinburne University of Technology
BBA - Marketing And Analysis
University of Petroleum And Energy Studies
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