Aayush Upreti
Hurstville
Summary
I'm a creative and performance-driven digital marketer with over 4 years of hands-on experience in design, paid advertising, SEO, and email marketing. I’ve successfully managed campaigns across Google, Meta, and TikTok — combining strategy with content that resonates. With a strong design foundation using Adobe Creative Suite and Figma, I help brands stand out visually while driving real results. I bring a practical, data-informed approach to every project, aiming to build meaningful growth through smart marketing and clean design.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Whisper Agency
05.2025 - Current
- Planned, launched, and optimized paid ad campaigns across Google, Facebook (Meta), and TikTok, achieving up to 3.5x ROAS and reducing CPA by 25% through data-driven audience targeting and A/B testing.
- Managed SEO strategies including keyword research, on-page optimization, and backlink building, resulting in a 45% increase in organic traffic within 3 months.
- Created engaging short-form TikTok ad creatives and Spark Ads aligned with trending audio and hooks, driving high engagement and click-through rates above industry benchmarks.
- Designed and executed email marketing automation workflows using Mailchimp and Klaviyo for lead nurturing and abandoned cart recovery, achieving open rates of 28%+ and CTRs over 7%.
- Tracked and analyzed campaign performance using Google Analytics, Tag Manager, and Meta Business Suite, creating weekly reports to improve ad efficiency and guide marketing strategy.
Digital Marketing Specialist
Career Education Consultancy
04.2022 - 08.2024
- Created and implemented paid search campaigns (Google Ads, social ads).
- Built email automation workflows to nurture leads and improve engagement.
- Managed content and posting strategy across Facebook, Instagram, YouTube, and LinkedIn.
- Conducted outreach to digital journalists and bloggers to gain exposure.
- Produced marketing reports using GA4, Meta Business Suite, and Looker Studio to analyze performance and guide budget decisions.
- Collaborated with design and development teams to improve landing page performance and user journey optimization.
Graphic Designer
Broadways Info's
05.2020 - 12.2022
- Designed branding and marketing visuals using Adobe Creative Suite.
- Developed creative design mockups for print and digital media.
- Collaborated with clients to bring concepts to execution across various formats.
Social Media Manager
Savya Group Pvt. Ltd
08.2018 - 04.2020
- Managed content calendars and daily posting across Facebook, Instagram, and YouTube, maintaining consistent brand voice and engagement.
- Planned and hosted live events (e.g., product launches, Q&A sessions) on Facebook and YouTube to drive community interaction and reach.
- Increased page engagement by 60% over 6 months through interactive content, giveaways, and audience-first strategies.
- Worked closely with designers to develop creative assets for social posts, stories, and promotional campaigns.
- Used insights from analytics tools to track growth, adjust posting times, and refine content strategies based on performance.
- Collaborated with PR teams to align social campaigns with wider brand initiatives and media outreach.
Education
Advanced Diploma - Information Technology
Sydney City College of Management
05.2024
Diploma - Information Technology
Sydney City College of Management
07.2023
High School Diploma - undefined
Liverpool International College
07.2019
Certifications - Digital Media Communications
Broadways Info
06.2017
Bachelor in Information Technology - Information Technology
Polytechnic Institute Australia
Sydney, NSW12-2026
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
- UI/UX Design & Prototyping (Figma, Adobe XD)
- Brand Identity & Visual Storytelling
- Logo, Packaging & Print Design
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram Campaigns)
- TikTok Ads & Trend-Based Video Strategy
- SEO (On-page, Off-page, Technical Optimization)
- Email Marketing & Automation (Mailchimp, Klaviyo)
- Social Media Management & Content Planning
- Google Analytics 4, Tag Manager, and Performance Reporting
- Conversion Rate Optimization (CRO) & A/B Testing
- Influencer & UGC Campaign Strategy
Certification
- Digital Marketing
- Graphic Design
Timeline
Marketing Coordinator
Whisper Agency
05.2025 - Current
Digital Marketing Specialist
Career Education Consultancy
04.2022 - 08.2024
Graphic Designer
Broadways Info's
05.2020 - 12.2022
Social Media Manager
Savya Group Pvt. Ltd
08.2018 - 04.2020
Diploma - Information Technology
Sydney City College of Management
High School Diploma - undefined
Liverpool International College
Certifications - Digital Media Communications
Broadways Info
Advanced Diploma - Information Technology
Sydney City College of Management
Bachelor in Information Technology - Information Technology
Polytechnic Institute Australia
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