Summary
Overview
Work History
Education
Skills
Volunteer Experience
Websites
References
Other Roles
Personal Information
Languages
Timeline
Generic

ABDERAZZAQ NOOR

Melbourne,VIC

Summary

Communications leader with extensive experience in corporate communications and crisis management at Ageing Australia. Led a successful rebranding initiative that significantly improved stakeholder engagement and brand recognition. Skilled in strategic engagement and team development, delivering impactful content and driving transformative change across various platforms.

Overview

29
29
years of professional experience

Work History

General Manager, Marketing & Communications

Ageing Australia
03.2024 - Current
  • Company Overview: The national peak body representing providers across the aged care sector, including retirement living, seniors housing, residential care, home care, community care and related services.
  • Strategic communication leadership; corporate communication; marketing; stakeholder engagement; internal and executive communication; crisis communication; content and digital management; brand engagement; strategy development; staff and people management; member experience and engagement.
  • The national peak body representing providers across the aged care sector, including retirement living, seniors housing, residential care, home care, community care and related services.
  • Led the successful rebranding of the organisation, delivering a new name, corporate identity, and core messaging that strengthened market positioning and stakeholder recognition.
  • Built and scaled a high-performing communications team aligned to strategic priorities and future growth.
  • Transformed member communications by introducing consistent, impactful messaging that enhanced engagement and trust.
  • Designed and executed an integrated marketing and communications strategy that unified business unit efforts and amplified organisational impact.

Head of Marketing & Communications (Australia and New Zealand)

Royal Australasian College of Surgeons
10.2017 - 03.2024
  • Company Overview: The leading advocate for surgical standards, professionalism and surgical education in Australia and New Zealand.
  • Corporate communication; media relations; marketing, stakeholder engagement, internal communication; crisis communication; strategy development; content and digital management, brand engagement and staff management.
  • The leading advocate for surgical standards, professionalism and surgical education in Australia and New Zealand.
  • Led crisis communication during COVID-19, strengthening member engagement and organisational trust.
  • Delivered an integrated communication, marketing and stakeholder engagement strategy across Australia and New Zealand.
  • Built a high-performing, energised trans-Tasman team culture.
  • Managed complex issues, protecting brand reputation and mitigating risk.
  • Rolled out media training for spokespeople, enhancing message consistency and confidence.
  • Elevated advocacy campaigns on key health issues, generating significant national media coverage.
  • Developed a change communication strategy to drive cultural transformation.
  • Launched a digital strategy that delivered a new website, intranet, digital campaigns, and 300%+ growth across social media.

Group Executive, Advocacy and Stakeholder Relations

ASG
05.2014 - 10.2017
  • Company Overview: The largest member-based education solutions provider in Australia and New Zealand. In the last 42 years, ASG has supported more than 530,000 children and paid more than $2.5 billion in education benefits and scholarship payments to members.
  • Thought leadership and advocacy, corporate communication; media relations; stakeholder engagement, supporting chief executive officer and board, internal communication; change communication; crisis communication; corporate social responsibility; strategy development; content and digital management, brand engagement and staff management.
  • The largest member-based education solutions provider in Australia and New Zealand. In the last 42 years, ASG has supported more than 530,000 children and paid more than $2.5 billion in education benefits and scholarship payments to members.
  • Designed and implemented an integrated communication, advocacy and stakeholder engagement strategy that transformed internal and external engagement.
  • Lifted staff satisfaction with internal communication from 51% to 61% in two years, with 85% of employees rating communications as engaging, relevant, and aligned with organisational purpose.
  • Embedded change communication across the organisation, leading to the formal adoption of a change management policy.
  • Delivered high-profile thought leadership through white papers, education surveys, and a globally unique parents’ report card, significantly enhancing influence with government, peak bodies, media and members.
  • Doubled media coverage and outperformed industry benchmarks for message clarity and sentiment, as confirmed by independent analysis.
  • Strengthened brand health to levels on par with larger, better-resourced competitors, based on independent measurement.

Head of Student Communications

Monash University
08.2011 - 05.2014
  • Company Overview: Monash University is a public university based in Melbourne, Australia with campuses in Malaysia, South Africa and Italy. The university had about 65,000 students, making it the largest in Australia.
  • Communication strategy, manage communication to students in Australia and overseas, change communication, stakeholder engagement, internal communications, communication advice and mentoring, brand awareness, development of policies and protocols and staff management.
  • Monash University is a public university based in Melbourne, Australia with campuses in Malaysia, South Africa and Italy. The university had about 65,000 students, making it the largest in Australia.
  • Led the development of an internal communication strategy aligned with a major change agenda, transforming student communications globally.
  • Delivered an integrated, university-wide student communication strategy supported by a cross-functional governance body to drive collaboration and change.
  • Standardised content through publishing guidelines, policies and style guides, enhancing consistency and quality.
  • Implemented a global content management strategy, reducing duplicated messaging and cutting customer enquiries by 30%.
  • Expanded and optimised the FAQs system, enabling 96% student self-service and reducing direct enquiries to just 4%, while capturing valuable customer insights.
  • Introduced and enhanced communication channels to deliver clear, consistent, and targeted messaging.
  • Rolled out best practice training and established a strategic 'go-to' team to uplift communication capability across the university.

Head of Public Affairs and Communications

Australian Unity
09.2008 - 07.2011
  • Company Overview: A leading healthcare, aged care and financial services company with a heritage that dates back 170 years. With revenues exceeding $600 million, the company employed over 4000 people country-wide.
  • Thought leadership and advocacy, corporate communication; media relations; internal communication; change communication; strategy development and staff management.
  • A leading healthcare, aged care and financial services company with a heritage that dates back 170 years. With revenues exceeding $600 million, the company employed over 4000 people country-wide.
  • Launched a SharePoint-based intranet serving 1,400 staff, enhancing collaboration and access to information.
  • Aligned internal communications with business goals, generating direct revenue through targeted staff initiatives—including a referral campaign that recruited 20 accountants with $40M business potential.
  • Developed and rolled out internal branding and style guides to improve communication quality and consistency.
  • Led an integrated investor relations strategy for Australian Unity Notes, raising $120M—exceeding targets by 50%—via ASX roadshows, media, investor communications, and digital engagement.
  • Delivered high-impact advocacy to the Federal Department of Health and Ageing on key policy issues in private health and aged care.
  • Launched the company’s first advocacy campaign for private health insurance, activating over 3,000 member advocates against rebate means testing.
  • Achieved national and international media exposure for the Australian Unity Wellbeing Index, reaching over one million people.
  • Enhanced the organisation’s online presence, including the launch of a heritage microsite showcasing company history.

General Manager, Communications

Save the Children
09.2006 - 09.2008
  • Company Overview: Save the Children is the world’s largest independent child rights charity. Operating in over 130 countries worldwide, the organisation focused on development issues.
  • Brand positioning and profile; corporate communication and media; internal communication; change communication; online communication; communication strategy; events management, and staff management.
  • Save the Children is the world’s largest independent child rights charity. Operating in over 130 countries worldwide, the organisation focused on development issues.
  • Built a robust internal communications infrastructure, launching a new intranet to enhance information flow.
  • Founded and grew a communications department across the Asia-Pacific, recruiting and leading a team of four professionals.
  • Delivered an integrated communication and advocacy strategy that forged strong partnerships with not-for-profits and the Australian federal government.
  • Led a high-impact brand awareness campaign featuring a print and digital book, earning extensive local and international media coverage; the book is now used globally by Save the Children.
  • Boosted media presence by 70%, driving new stakeholder engagement and securing corporate sponsorships.

Government & Regulatory Manager

Sensis Pty Ltd
11.2004 - 09.2006
  • Company Overview: Sensis is a leading Australian local advertising and search company that delivered innovative and integrated search solutions via print, online, voice and wireless channels. In fiscal 2006, Sensis achieved revenues exceeding $1.7 billion.
  • Strategic public affairs and positioning advice; government and regulatory relations; advocacy and policy development; change communication and compliance culture.
  • Sensis is a leading Australian local advertising and search company that delivered innovative and integrated search solutions via print, online, voice and wireless channels. In fiscal 2006, Sensis achieved revenues exceeding $1.7 billion.
  • Cultivated strong relationships with key regulators including the Privacy Commissioner, Telecommunications Ombudsman, ACMA, and ACCC.
  • Partnered with business units to convert customer complaints into proactive process improvements, reducing systemic risks.
  • Advised on regulatory and change communications for major transactions, including the acquisition of Universal Publishing Services.
  • Developed government and regulator presentations, and risk mitigation strategies for the launch of the Sensis 1234 premium service.
  • Led advocacy efforts through regulatory submissions to protect Sensis’ interests, notably on Privacy Act reforms.
  • Designed and delivered comprehensive compliance training programs, both online and face-to-face, enhancing staff awareness and reducing risk.
  • Managed annual privacy and regulatory audits, implementing effective risk mitigation strategies.
  • Directed a major website redesign to ensure full regulatory compliance.

Internal Communications Manager

Sensis Pty Ltd
08.2003 - 11.2004
  • Company Overview: Sensis is a leading Australian local advertising and search company that delivered innovative and integrated search solutions via print, online, voice and wireless channels. In fiscal 2006, Sensis achieved revenues exceeding $1.7 billion.
  • Strategic communication advice; internal communication; change communication; corporate communication collateral; web publishing; client management, and events management.
  • Sensis is a leading Australian local advertising and search company that delivered innovative and integrated search solutions via print, online, voice and wireless channels. In fiscal 2006, Sensis achieved revenues exceeding $1.7 billion.
  • Partnered with executive leadership to plan and execute Catch the Wave, the company’s largest change program.
  • Delivered effective change communication strategies to support system upgrades and transitions.
  • Crafted comprehensive communication strategies aligned with business unit objectives.
  • Embedded as a virtual member of business unit management teams, strengthening internal communications.
  • Introduced regular face-to-face communication channels to enhance employee engagement across business units.

Communications Project Manager

Department of Education, Employment and Training
01.2001 - 08.2003
  • Corporate communications strategy; communication campaigns; special events and exhibitions; ministerial briefings and speeches.
  • Developed and implemented communication strategies and campaigns for departmental initiatives such as teacher recruitment, teacher professionalism and improving school outcomes.
  • Successfully implemented major events - the annual Premier’s VCE Awards, Education Week and media launches.

Communications Consultant

VicSuper Pty Ltd
04.2000 - 10.2000
  • Company Overview: VicSuper is a superannuation funds manager with over $2 billion in assets and a membership of over 150,000 across Victoria.
  • Communication strategy; marketing communication; writing and editing of promotional and educational material; internal and external stakeholder management, and project management.
  • VicSuper is a superannuation funds manager with over $2 billion in assets and a membership of over 150,000 across Victoria.
  • Successfully managed the financial year-end communication to over 130,000 members across Australia for VicSuper. The communication included annual reports and personalised benefit statements.

Corporate Affairs Manager

General Motors Kenya Ltd.
05.1996 - 10.1999
  • Company Overview: General Motors Kenya Limited, a multinational, is part of General Motors Corporation, the world’s largest motor vehicle manufacturer and distributor.
  • Corporate communications; media relations; internal and change communication; government relations; events management; corporate identity and image; community relations and sponsorships.
  • General Motors Kenya Limited, a multinational, is part of General Motors Corporation, the world’s largest motor vehicle manufacturer and distributor.
  • Re-structured the Corporate Affairs department and developed a five-year strategic business plan.
  • Rolled out a comprehensive internal communications program to promote a cohesive culture and enhanced communication.
  • Assisted in the planning and implementation of change communication programs focusing on customer awareness and helped launch a successful customer-focused campaign.
  • Integrated marketing and corporate communications programs to present a consistent image to customers.
  • Raised General Motors’ corporate and brand profile through responsible community relations and sponsorships.

Education

Masters - Communications and Media Studies

Monash University
Australia

Post-graduate Diploma - Teaching

Deakin University
Australia

Certificate IV - Training and Assessment

Monash University
Australia

Bachelor of Arts (Honours) - Political Science and Languages

University of Nairobi
Nairobi, Kenya

Graduate Diploma - Mass Communication

University of Nairobi
Nairobi, Kenya

Skills

  • Corporate communications and public affairs
  • Media relations and crisis management
  • Brand positioning and narrative development
  • Executive speechwriting
  • High-impact content creation
  • Regulatory navigation strategies
  • Strategic engagement and advocacy
  • Policy influence and leadership
  • Data-driven communication strategies
  • Outcomes-focused internal communications
  • Change communication for transformation initiatives
  • Clear messaging across digital channels
  • Social media management and publishing
  • Audience engagement analytics
  • Integrated marketing campaigns and strategy
  • Audience segmentation and social responsibility
  • Governance and compliance frameworks
  • Risk mitigation in strategic communication
  • Coaching for high-performing teams
  • Project management skills
  • Deadline-driven organizational skills
  • Microsoft Office 365 proficiency

Volunteer Experience

  • Chair, Fundraising and Communications Committee (Volunteer role) and Board Member of the Committee of Management, Assisi Aid Projects, 07/01/22, Present
  • Mentor, The Mentoring Club, 07/01/20, Present

Websites

References

Available on demand.

Other Roles

  • Corporate Affairs Officer, British-American Tobacco Kenya Limited, 12/01/94, 04/01/96
  • Public Relations & Fundraising Officer, Wildlife Clubs of Kenya, 01/01/94, 12/01/94
  • Public Relations Consultant, McCann Erickson, 11/01/92, 12/01/93

Personal Information

Citizenship: Australian

Languages

English
Native/ Bilingual
Swahili
Native/ Bilingual
Somali
Native/ Bilingual
Italian
Elementary
Arabic
Elementary

Timeline

General Manager, Marketing & Communications

Ageing Australia
03.2024 - Current

Head of Marketing & Communications (Australia and New Zealand)

Royal Australasian College of Surgeons
10.2017 - 03.2024

Group Executive, Advocacy and Stakeholder Relations

ASG
05.2014 - 10.2017

Head of Student Communications

Monash University
08.2011 - 05.2014

Head of Public Affairs and Communications

Australian Unity
09.2008 - 07.2011

General Manager, Communications

Save the Children
09.2006 - 09.2008

Government & Regulatory Manager

Sensis Pty Ltd
11.2004 - 09.2006

Internal Communications Manager

Sensis Pty Ltd
08.2003 - 11.2004

Communications Project Manager

Department of Education, Employment and Training
01.2001 - 08.2003

Communications Consultant

VicSuper Pty Ltd
04.2000 - 10.2000

Corporate Affairs Manager

General Motors Kenya Ltd.
05.1996 - 10.1999

Masters - Communications and Media Studies

Monash University

Post-graduate Diploma - Teaching

Deakin University

Certificate IV - Training and Assessment

Monash University

Bachelor of Arts (Honours) - Political Science and Languages

University of Nairobi

Graduate Diploma - Mass Communication

University of Nairobi

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