ABDERAZZAQ NOOR

• Is the leading advocate for surgical standards, professionalism and surgical education in Australia and New Zealand
• Responsibilities: Corporate communication; media relations; marketing, stakeholder engagement, internal communication; crisis communication; strategy development; content and digital management, brand engagement and staff management

Achievements

• Developed and implementing an integrated communication, marketing and stakeholder engagement strategy
• Profiled advocacy issues such as elective surgery, cosmetic surgery, road safety, rural and Indigenous health among other issues, achieving significant media coverage
• Developed and implemented a strong digital strategy that saw the launch of a new website, intranet, digital advertising and achieved over 300% growth across multiple social media channels.
• Created and managed digital communication strategies, including social media campaigns to increase brand engagement achieving over 300% growth; launch of a new website, intranet, and digital advertising.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image, including implementation of a comprehensive crisis communication strategy during COVIE-19.
• Devised content strategy to effectively engage target audiences.
• Created a positive and energised team in Australia and New Zealand
• Implemented a comprehensive media training and support program for spokespeople
• Developed a change communication strategy to support cultural change programs

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Assisi Aid Projects is an international development organisation with a strong focus on women – empowering women to create positive change in their own lives, in their children’s lives, and in their communities.

• Collaborated with other board members to develop and execute programs and initiatives to advance organisational mission.
• Served as advocate and ambassador for organisation by fully engaging, identifying, and securing resources and partnerships to advance mission.
• Provided guidance and leadership on strategic planning initiatives and organisational development.
• Presided over board meetings and conducted board business to address organisational objectives.
• Developed and implemented strategies to drive organisational growth and development.

• Is the largest member-based education solutions provider in Australia and New Zealand
• In the last 42 years, ASG has supported more than 530,000 children and paid more than $2.5 billion in education benefits and scholarship payments to members
• Responsibilities: Thought leadership and advocacy, corporate communication; media relations; stakeholder engagement, supporting chief executive officer and board, internal communication; change communication; crisis communication; corporate social responsibility; strategy development; content and digital management, brand engagement and staff management

Achievements

• Developed and implemented an integrated communication, advocacy and stakeholder engagement strategy that:
• Considerably improved internal communications
• A recent staff survey showed that more than 85% of staff found the communication engaging, relevant and felt more connected to the organisation’s mission and strategy
• Improved staff engagement with survey showing communication is no longer a ‘hot’ issue
• Employee satisfaction improved from 51% (2014) to 61% in 2016
• Embedded change communication in the organisation and change management policy implemented
• Saw the successful publication of white papers, education surveys and a global first parents’ report card on education in Australia and New Zealand
• These publications have considerably enhanced engagement with stakeholders such as government, peak bodies, media, members and staff
• Achieved a 100% growth in media coverage for the organisation with an independent benchmark survey confirming a message cut-through and favourable coverage at well above industry standards
• When independently measured, ASG’s brand health was higher or on par with much larger organisations with higher spend and more staff.

• Monash University is a public university based in Melbourne, Australia with campuses in Malaysia, South Africa and Italy
• The university had about 65,000 students, making it the largest in Australia
• Communication strategy, manage communication to students in Australia and overseas, change communication, stakeholder engagement, internal communications, communication advice and mentoring, brand awareness, development of policies and protocols and staff management

Achievements

• Developed an internal communication strategy with a change agenda and transformed the university’s communication with students globally.
• Developed and implemented an integrated university-wide student communication strategy.
• Established a university-wide student communication governing body to engage stakeholders and implemented change in a collaborative manner.
• Developed and implemented information publishing standards, including style guides, policies and procedures.
• Implemented a global content management strategy that eliminated duplicated and conflicting communication across multiple channels, resulting in single sources of truth for customers and a 30% reduction in customer enquiries
• Empowered employees with strong base of job knowledge and necessary resources to successfully complete daily tasks by expanding the university’s frequently asked database to support enquiries across the university.
• The system received about 700,000 views and 96% of students self-served, reducing the number of direct telephone and phone enquiries to 4%
• The system also recorded all customer interactions and was a valuable tool in resolving issues
• Introduced new communication channels and improved existing ones to promote clear, consistent and targeted communication
• Developed and provided best practice communication training for staff across the university to improve the quality of communication
• Set-up a ‘go-to team’ that provided strategic communication advice and mentoring.

• A leading healthcare, aged care and financial services company with a heritage that dates back 170 years
• With revenues exceeding $600 million, the company employed over 4000 people country-wide
• Thought leadership and advocacy, corporate communication; media relations; internal communication; change communication; strategy development and staff management

Achievements

• Established SharePoint, a web-based collaborative workplace and intranet to cater for the information needs of 1400 employees
• Built and maintained positive relationships with media and other stakeholders by utilising strategic plans.
• Created and executed targeted PR campaigns to raise awareness of organisation and initiatives.
• Linked internal communication goals with business targets and demonstrated direct contribution to revenue through internal promotion and a staff referral program.
• One particular initiative brought in 20 new accountants to the financial planning business.
• This had the potential to generate about $40 million dollars of business.
• Internal branding and style guide developed for the organisation and launched to standardise and improve written communication.
• Developed and implemented an integrated investor relations strategy for the Australian Unity Notes, five-year debt securities listed on the ASX, raising $120 million and exceeded expectation by 50%. Communication included media relations, presentations for roadshows, an investor product disclosure publication and website, member communication and internal communication.
• Prepared various advocacy submissions to defend the company’s interests to the Federal Department of Health and Ageing on private health insurance and aged care issues.
• Successfully launched the company’s first advocacy campaign to highlight the importance of private health insurance.
• Initiated and implemented a member based online initiative to advocate for the retention of private health insurance. following the proposed means testing of the rebate by the government.
• The initiative galvanised the support of over 3000 member advocates.
• Achieved national and international publicity for the Australian Unity Wellbeing Index, the nation’s most comprehensive measure of happiness, reaching more than one million people through public relations.
• Revamped the company’s online profile and introduced a heritage microsite to profile the company’s history.

• Save the Children is the world’s largest independent child rights charity
• Operating in over 130 countries worldwide, the organisation focused on development issues
• Brand positioning and profile; corporate communication and media; internal communication; change communication; online communication; communication strategy; events management, and staff management

Achievements

• Established a comprehensive internal communications infrastructure, including a new intranet.
• Established a new communications department, including the recruitment of four new communications employees in the Asia-Pacific region.
• Developed and implemented an integrated communication and advocacy strategy, which saw the development of strong relations with not-for-profit bodies and the Australian federal government.
• Implemented an innovative brand awareness campaign that included a print and online book and external and internal communication.
• The campaign received extensive local and international media coverage and the book is now used globally by Save the Children.
• Increased media profile of the organisation by 70% and contributed to the successful engagement of new allies, including corporate sponsors.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

• Sensis is a leading Australian local advertising and search company that delivered innovative and integrated search solutions via print, online, voice and wireless channels
• In fiscal 2006, Sensis achieved revenues exceeding $1.7 billion.

• Strategic public affairs and positioning advice; government and regulatory relations; advocacy and policy development; change communication and compliance culture

Achievements

• Established strong relationships with key regulators such as the Privacy Commissioner’s Office, the Telecommunications Ombudsman, the Australian Communications and Media Authority and the ACCC.
• Worked with business partners to translate customer complaints into processes to pro-actively mitigate systemic issues.
• Provided regulatory and change communication advice on mergers and acquisitions such as the acquisition of Universal Publishing Services.
• Prepared government and regulator presentations and risk mitigation strategy for the introduction of the Sensis 1234 premium service product.
• Prepared submissions to protect and promote Sensis interests to regulators such as the Privacy Commissioner on proposed changes to the Privacy Act.
• Implemented a comprehensive compliance online and face-to-face training program for staff.
• Managed the annual privacy and regulatory risk compliance audit for Sensis and implemented successful employee training programs to mitigate and manage identified risks.
• Developed and implemented a major website change to comply with relevant regulation.

• Strategic communication advice; internal communication; change communication; corporate communication collateral; web publishing; client management, and events management

Achievements

• Worked with executive leaders to plan and successfully implement Catch the Wave – the largest change program the company had undertaken.
• Implemented successful change communication strategies to manage system changes and upgrades.
• Developed comprehensive communication strategies for business units
• Developed internal communications as a valuable virtual member of the business units’ management teams.
• Developed more regular face-to-face channels of communications within business units.

• Corporate communications strategy; communication campaigns; special events and exhibitions; ministerial briefings and speeches

Achievements

• Developed and implemented communication strategies and campaigns for departmental initiatives such as teacher recruitment, teacher professionalism and improving school outcomes.
• Successfully implemented major events - the annual Premier’s VCE Awards, Education Week and media launches.

• VicSuper is a superannuation, with over $2 billion in assets and membership of over 150,000 across Victoria
• Communication strategy; marketing communication; writing and editing of promotional and educational material; internal and external stakeholder management, and project management.

Achievements

• Successfully managed financial year-end communication to over 130,000 members across Australia for VicSuper. Communication included annual reports and personalised benefit statements.

• Part of General Motors Corporation, the world’s largest motor vehicle manufacturer and distributor.