Abdul Osman
Sydney,NSW
Summary
Accomplished Marketing and Communications Leader
With over a decade of experience in marketing and communications, I have consistently driven growth and inspired high-performing teams. My expertise encompasses digital marketing, brand management, content creation, and strategic communications, with a strong focus on the financial services sector.
Overview
9
9
years of professional experience
Work History
Head of Marketing
Supavest
05.2023 - Current
- Developed and executed comprehensive marketing strategies with a focus on SMSF investment solutions.
- Led market research initiatives, managed marketing campaigns, and coordinated high-impact events and webinars.
- Managed budgets and tracked marketing metrics to optimize performance, clearly communicating the unique value propositions of investment properties to attract investors.
Marketing and Communications Manager
Titan Capital
01.2022 - 05.2023
- Crafted and managed marketing communications strategies and collateral, enhancing brand presence.
- Oversaw digital marketing channels, conducted market research, and analyzed trends to inform strategic decisions.
- Managed external vendor relationships and assessed the effectiveness of initiatives, offering data-driven recommendations for optimization.
Digital Marketing Manager
Amber Group Australia
01.2019 - 01.2022
- Implemented digital marketing strategies aligned with business objectives, managing digital channels and creating engaging content.
- Led digital advertising campaigns, analysed effectiveness, and provided recommendations for continuous improvement
Local Area Marketing Executive
The Cheesecake Shop
01.2018 - 01.2019
- Executed local marketing plans to drive sales for franchise locations, creating collateral aligned with brand messaging.
- Managed digital channels, conducted market research, and supported franchisees in implementing successful marketing initiatives.
Marketing Coordinator
Smiles on Chapel
01.2016 - 01.2019
- Mentored and trained teams in KPI analysis and performance evaluation.
- Decreased marketing expenses, improved SEO rankings, and showcased product benefits to retain customers.
Education
Bachelor of Arts - Business And Commerce Major in Marketing
Western Sydney University
Sydney, NSW02.2017
Skills
- Strategic Marketing & Communications
- Digital Marketing & Social Media
- Market Research & Analysis
- Brand Management
- Content Creation & Management
- Budget Management & ROI Tracking
- Team Leadership & Development
- Event & Webinar Coordination
- Stakeholder Engagement
- Public Relations (PR)
- Growth Strategies
- Social Media Advertising
- Business Development & Insights
- Multitasking & Time Management
- Website Administration
- B2B Marketing
- SEO & SEM
- Email Marketing
- Resource Allocation & Annual Planning
Languages
English
Native or Bilingual
Arabic
Full Professional
Turkish
Professional Working
Timeline
Head of Marketing
Supavest
05.2023 - Current
Marketing and Communications Manager
Titan Capital
01.2022 - 05.2023
Digital Marketing Manager
Amber Group Australia
01.2019 - 01.2022
Local Area Marketing Executive
The Cheesecake Shop
01.2018 - 01.2019
Marketing Coordinator
Smiles on Chapel
01.2016 - 01.2019
Bachelor of Arts - Business And Commerce Major in Marketing
Western Sydney University
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