Abdullah Qadir

Trusted advisor to national fuel and convenience operators on pricing technology integration, site performance uplift, and operational governance. Support national clients with data-backed pricing insights, market analysis, and regulatory-aligned execution.

Key Responsibilities:

• Rollout of Kalibrate fuel pricing and market intelligence platform across client networks.
• Developed executive dashboards and margin forecasting models using Power BI and Qlik.
• Guided ACCC-compliant SOP development and aligned operational models with national fuel codes.
• Provided insights on supply-demand trends, site-level performance, and regional network risk.
• Provided strategic consulting services to independent oil companies across Australia.
• Guided clients in aligning pricing execution with ACCC regulations, fuel excise considerations, and regional supply dynamics.
• Embedded agile methodologies (squads, retrospectives, stand-ups) to accelerate change delivery and improve cross-functional accountability.
• Applied structured PM methodologies (Procore-certified) to manage site rollouts, vendor scope, and risk registers while ensuring compliance with HSSE and WPCG standards.
• Translated corporate strategies into frontline execution plans using milestone tracking, KPIs, and real-time reporting dashboards.
• Supported clients in streamlining operations, implementing SOPs, and ensuring compliance with safety, environmental, and operational regulations.
• Manage cross-functional collaboration across marketing, compliance, construction, and operations to ensure integrated delivery.
• Build PMO-style governance tools including RAID logs, dashboards, and rollout frameworks tailored to client capability.
• Managed diverse teams and fostered a positive working environment, leading to increased employee satisfaction.
• Conducted thorough market research to identify trends and inform business strategy development efforts.

Oversaw fuel retail operations for 350+ sites. Partnered with executive leadership to drive performance, margin uplift, and expansion. Enabled pricing execution, live reporting, and full integration of technology and compliance layers.

Key Responsibilities:

• Designed and executed dynamic pricing models including day and location-based pricing.
• Conducted market scans, demand forecasting, and competitor price modelling daily.
• Directed team of pricing analysts and presented margin performance to company board.
• Developed SOPs for compliant price adjustments in line with ACCC and excise legislation.
• Directed cross-functional delivery across store operations, CAPEX projects, branding, and infrastructure upgrades.
• Championed agile operational execution, using sprint-based models and collaborative planning to coordinate large-scale initiatives across departments.
• Led network-wide rebranding for United Petroleum, Pie Face, and Astron Fuel—ensuring alignment across signage, store layouts, and customer experience.
• Implemented national systems (POS, loyalty, pricing automation, OPTs) with structured rollout plans, training, and compliance support.
• Built and managed governance structures for the agent and dealer network, improving performance accountability and operational transparency.
• Oversaw multimillion-dollar fuel and retail construction projects, from budgeting and vendor coordination to site go-live.
• Developed and enforced HSSE frameworks, audits, and safety protocols, improving compliance and reducing site-level incidents.
• Conducted financial and operational audits across the network, using findings to implement action plans and improve store KPIs.
• Delivered preventative maintenance strategies, contractor oversight, and full lifecycle facilities management.

Spearheaded national pricing strategies for a network of 350+ retail fuel sites, reporting directly to company owner. Led a team of professionals in the development and execution of dynamic pricing models, Optimizing revenue and market competitiveness across geographic regions.

Key Responsibilities:

• Designed and implemented innovative pricing structures, including dynamic and time-of-day pricing models, to enhance revenue streams and align with market demand fluctuations.
• Directed a team of four pricing analysts, fostering a collaborative environment to ensure the accurate and timely execution of pricing strategies.
• Conducted comprehensive studies of over 350 retail fuel sites, analyzing local market conditions, competitor pricing, and consumer behavior to inform pricing decisions.
• Traveled to remote locations to assess unique market dynamics, including morning traffic patterns and local economic factors, ensuring tailored pricing strategies for each site.
• Managed pricing for all new site acquisitions, ensuring seamless integration into the existing pricing framework and maximizing initial revenue performance.
• Regularly presented pricing performance metrics and strategic recommendations to company owners, facilitating data-driven decision-making at the executive level.
• Designed and introduced a new pricing software tailored to the company's needs, overseeing its implementation across all sites.

• Fuel Administration Team Lead – Oversaw national fuel inventory, delivery schedules, and logistics compliance/fuel team / fuel pricing.
• National Signage & Branding Manager – Directed branding programs across forecourts and shop fronts, managed safe installation and vendor audits.
• National Audit Manager – Led all audits across retail sites, including HSSE, loss prevention, pricing accuracy, and operational standards.
• Unmanned Site Operations Manager – Managed automated retail sites including surveillance, maintenance coordination, and safety alerts.
• Retail Analyst (SIRA, Logistics, Operations) – Delivered key insights on shrinkage, logistics costs, and site profitability.
• Assistant Store Manager – Frontline retail leadership, managing team scheduling & training.

• Provided operational support across high-traffic fuel and retail sites.
• Coordinated maintenance, staff rostering, inventory management, and customer service.
• Enforced frontline HSSE protocols and supported external audits and compliance checks.
• Delivered hands-on assistance during equipment upgrades and new retail initiatives.