Abeer Lee

Leading a team and working closely with partners to develop the strategy, plan, operating model and scope to transform the business post merger with an aim to simplify our products, offers, systems, processes and journeys to deliver to our company goals and vision.

Lead the strategy planning, setup and execution of transformational programs of work across the organisation to drive growth, simplify the business and enhance the customer experience.

• Responsible to define the marketing strategy and execute the plan for some specific segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU and ARPA of these segment and for developing and delivering the segment P&L targets
• Working closely in a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment.

• Responsible to define the marketing strategy and execute the plan for some specific segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU and ARPA of these segment and for developing and delivering the segment P&L targets
• Working closely in a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment.

• Responsible to lead the Digital First transformation program across the organization via articulating the vision, strategy and executing through the direct engagement of all levels across the organization including Executive teams and General Managers
• Defined scope, budget, operating model and ways of working for Digital First phase 1
• On boarded partners to drive the digital first eStore transformation and drove engagement and business transformation across the organization.

• Responsible to manage the global launch of Dreamlab across the world, which is a Vodafone Group Foundation App created to help find a cure for Cancer
• Managed and lead the successful launch of Dreamlab in the UK and New Zealand by working closely with our digital partners and marketing teams around the world.

• Reported to the CEO and responsible to manage the Executive meetings and governances to ensure efficiency, improve decision making and focus on critical issues
• Responsible to manage meetings and communication with shareholders as well as lead projects for the CEO
• Lead a high performing cross functional team to review and build a new company wide long-term strategy which was articulated to the executives, general managers and shareholders.

• Lead a high performing team with a proven track record to lead and launch initiatives into market in a timely manner with the best experience across channels
• Designed, launched & managed the company wide integrated commercial/channel planning process to enhance planning, & visibility
• Articulated the vision & progress via engagement across all levels in the business
• Designed, launched and managed the end-to-end product development Go-to-Market framework to enhance feasibility, design, capacity planning and delivery across all channels with customer experience at heart.

• Responsible for managing the consumer postpay portfolio, base, revenue and margin by driving the postpay strategy and roadmap while working with cross functional teams to deliver to the set KPIs and objectives
• Refreshed the postpay portfolio to simplify and differentiate Vodafone's suite of products leading to an increase in population and revenue.

• Lead a strong prepay team responsible to build the prepay strategy, roadmap and manage the portfolio for tactical and annual plans
• Launched a disruptive prepay product offer for youth winning back 10% of the prepay market share in 6 months.

• Lead a team responsible to build and own the roaming strategy and roadmap
• Developed roaming offers and products with alliances across the world to increase roaming performance, market share and revenue
• Launched a simple and disruptive roaming retail offer lead to the increase of roaming usage by 15% in a year.