ABHEEPSHA BARAH
Marketing and social media specialist
Glen Huntly,VIC
Summary
Experienced marketing specialist with over 3 years of demonstrated success in developing and implementing comprehensive marketing strategies. Proven track record in expanding customer base, launching new products, and driving overall business growth. Skilled in market research, competitor analysis, and identifying market requirements. Adept at content creation and production for various media channels including audio, video, static, and written content. Strong organizational abilities with the capability to coordinate marketing campaigns and collaborate with internal and external stakeholders, vendors, and clients. Proficient in managing SEO, SEM, blog content creation and web page updates. Expertise in monitoring and analyzing consumer insights, customer engagement metrics, web traffic, and market trends to provide valuable insights for decision-making. Successfully organized high-budget marketing events and significantly increased customer engagement through social media.
Overview
3
3
years of professional experience
Work History
Social Media Coordinator
DEKS Industries
04.2022 - Current
- Develop and implement annual marketing plans, including devising strategies for expanding the customer base, launching new products, and driving overall business growth
- This includes conducting market research, identifying market requirements, and analyzing competitor products
- Create and produce audio, video, static, and written content for media channels like magazines, websites, and social media
- Coordinate marketing campaigns and liaise with internal and external stakeholders, vendors, and clients to discuss marketing strategies, development, and campaign success analysis
- Plan and implement promotion and advertising policies in line with sales goals and within the time frame and budgets
- Collaborate with creative teams to brainstorm branding ideas, advertising, graphic designs, and promotional materials
- Monitor and analyze consumer insights, customer engagement metrics, web traffic, market trends, and prepare monthly reports
- Assist with social media account layout, provide advice on optimizing content, and suggest digital marketing strategies, SEO, and associated analytics
- Organized many high budget (70k + ) marketing events for key customers.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Proficient in creating and managing blog content for websites, as well as consistently maintaining and updating web pages.
- Have run successful online and offline marketing campaigns across Australia
YouTube Content Creator/ Social Media Marketing
Self-employed
01.2020 - Current
- Applied current editing and photography tools to tell great stories.
- Implemented digital marketing strategies and tactics to grow followers on social media channels. (Reached a following of 2k+ within 6 months)
- Develop original content through social listening and independent sources.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Generated stories to reflect current trends and news to pull audience into website.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
Team Member
Nando's
11.2021 - 03.2022
- Coordinating online and offline restaurant orders
- Reception-cum-customer service under a busy environment
- Collaborate with other team members to ensure that the restaurant is operating smoothly and efficiently.
Post Production Intern
Australian Academy of Cinema and Television Arts (AACTA)
11.2020 - 02.2021
- Edited 100+ raw interview videos of AACTA award 2020 using Final-Cut Pro and uploaded in YouTube
- Handled social media pages and youtube channels of AACTA
Public Relations and Marketing Assistant
Communicate India
06.2019 - 11.2020
- Assist in the development and implementation of public relations and marketing plans that promote the organization and its objectives
- This includes drafting press releases, creating social media content, coordinating events and creating marketing plans.
- Monitor media coverage of the organization and its competitors to identify potential opportunities or risks
- Coordinate with internal and external stakeholders to ensure that all communications are accurate, consistent, and aligned with the organization's brand messaging
- Maintain and update databases of media contacts, stakeholders, and other relevant information
- This includes keeping track of contact information, monitoring media mentions, and preparing reports on key metrics such as reach and engagement.
- Managed approximately 40-50 incoming calls and emails per day from various journalists, photo journalists and other key stakeholders for key marketing and public relation events for clients.
- Generated leads through phone calls, emails and face-to-face interactions.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
Social Media and Marketing Intern
Youth Empowerment Foundation (NGO)
01.2019 - 11.2019
- Developing and implementing social media marketing campaigns
- Conducting market research and competitor analysis to identify opportunities
- Creating high-quality content for various platforms to increase engagement
- Collaborating with cross-functional teams to execute marketing initiatives
- Performed SEO and used Google analytics to assess audience's behaviors'.
Education
Master of Communication and Media Studies -
Monash University
Melbourne, VIC11.2021
Bachelor of Mass Media (Specialization in advertising) -
University of Mumbai
Mumbai 11.2018
Skills
- Microsoft Office
- Communication Skills
- Project Management
- Digital Marketing
- Content Research & Development
- Social Media Marketing
- Copywriting
- Hootsuite
- Content creation- Blogs, Audio Visual
- Adobe premiere
- Adobe Photoshop
- Trello
- WordPress
- Adobe Acrobat
- Email Marketing
Languages
Hindi
Assamese
English
References
References available upon request
Timeline
Social Media Coordinator
DEKS Industries
04.2022 - Current
Team Member
Nando's
11.2021 - 03.2022
Post Production Intern
Australian Academy of Cinema and Television Arts (AACTA)
11.2020 - 02.2021
YouTube Content Creator/ Social Media Marketing
Self-employed
01.2020 - Current
Public Relations and Marketing Assistant
Communicate India
06.2019 - 11.2020
Social Media and Marketing Intern
Youth Empowerment Foundation (NGO)
01.2019 - 11.2019
Master of Communication and Media Studies -
Monash University
Bachelor of Mass Media (Specialization in advertising) -
University of Mumbai
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