ABHEEPSHA BARAH
Glen Huntly Melbourne
Summary
Experienced marketer adept in leveraging Adobe Premiere, copywriting, Photoshop, and Google Ads expertise to drive impactful campaigns, complemented by strong communication skills. Known for innovative strategic planning, multimedia content management, and seamless coordination of high-budget campaigns. Achieved remarkable growth in TikTok, Instagram, and YouTube metrics. Renowned for implementing efficiency enhancements to ensure timely project completion. Known for being a quick learner and implementing efficiency enhancements to ensure timely project completion
Overview
5
5
years of professional experience
Work History
Social Media and Marketing Coordinator
DEKS Industries
04.2022 - Current
- Developed and executed comprehensive annual marketing plans, incorporating market research and competitor analysis to drive business growth and expand customer base.
- Created and managed multimedia content across various platforms, optimizing digital marketing strategies including SEO and Google Ads.
- Coordinated and managed high-budget marketing campaigns and events nationwide, overseeing over 10 successful events and collaborating with cross-functional teams, vendors, and clients.
- Monitored consumer insights, engagement metrics, and market trends, adjusting strategies based on monthly reports.
- Enhanced customer engagement and reach through consistent social media content, on-site visits, blog management, and leveraging positive feedback to boost brand identity. Additionally, boosted TikTok engagement from 100 views per video to over 100,000 views, and increased Instagram followers by 50%, YouTube views by over 300%, and TikTok followers from 0 to 4,500 with over 35,000 likes.
- Increased efficiency by streamlining coordination processes and implementing new organizational systems.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
Post Production Intern
Australian Academy of Cinema and Television Arts (AACTA)
11.2020 - 02.2021
- Edited and uploaded over 100 raw interview videos for the AACTA Awards 2020 using Adobe Premiere Pro.
- Managed social media pages and YouTube channels for AACTA.
- Improved post-production efficiency by organizing and maintaining digital assets.
- Facilitated effective communication by liaising between editors, producers, and other departments.
Public Relations and Marketing Assistant
Communicate India
06.2019 - 11.2019
- Contributed to developing and executing comprehensive PR and marketing strategies, drafting press releases, coordinating events, and creating marketing plans.
- Monitored media coverage and competitor activity, identifying opportunities and risks.
- Ensured accurate, consistent communication with stakeholders, aligning messaging with brand identity.
- Managed databases, overseeing media contacts, monitoring mentions, and preparing reports on key metrics.
- Handled daily communications, managing approximately 40-50 incoming calls and emails, while generating leads and creating customized marketing materials.
Social Media and Marketing Intern
Youth Empowerment Foundation (NGO)
01.2019 - 05.2019
- Developed and executed social media marketing campaigns, leveraging market research and competitor analysis to identify opportunities.
- Created engaging content for multiple platforms to enhance audience engagement.
- Collaborated with cross-functional teams to execute marketing initiatives and supported branding efforts.
- Utilized SEO techniques and Google Analytics to analyze audience behavior and optimize strategies.
- Engaged with followers on social media platforms, conducting daily updates to boost the company's online presence.
Education
Master of Communication and Media Studies -
Monash University
Melbourne, VIC11.2021
Bachelor of Mass Media (Specialization in advertising) -
University of Mumbai
Mumbai11.2018
Skills
- Microsoft Office
- Communication Skills
- Project Management
- Digital Marketing
- Content Research & Development
- Social Media Marketing
- Copywriting
- Hootsuite
- Adobe Premiere
- Adobe Photoshop
- Canva
- Wordpress basics
- Campaign Monitor
- Google Ads for YouTube
Languages
Hindi
Assamese
English
Timeline
Social Media and Marketing Coordinator
DEKS Industries
04.2022 - Current
Post Production Intern
Australian Academy of Cinema and Television Arts (AACTA)
11.2020 - 02.2021
Public Relations and Marketing Assistant
Communicate India
06.2019 - 11.2019
Social Media and Marketing Intern
Youth Empowerment Foundation (NGO)
01.2019 - 05.2019
Master of Communication and Media Studies -
Monash University
Bachelor of Mass Media (Specialization in advertising) -
University of Mumbai
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