Abhijit Parida
Bengaluru,Karnataka
Summary
Seeking a challenging BTL role in an MNC where my experience in event management, brand promotion, and vendor management can be leveraged to drive successful marketing campaigns and achieve business objectives.
Seasoned marketing professional who has handled both ATL & BTL for about 7 years now. Experienced in BTL & ATL with more than 7 years of experience in Industry.Excellent reputation for resolving problems and improving customer satisfaction.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Indus College Of Engineering
05.2023 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created and managed social media campaigns to increase brand engagement.
Relationship Manager-Working Capital
DCB Bank Ltd
12.2022 - 04.2023
- Find potential new clients for new business acquisition.
- Responsible for suggesting the tailor made program to the clients as per their eligibility.
- Assessed the financial health of clients through comprehensive analysis of their financial statements and credit reports, ensuring compliance with internal risk management policies.
- Coordinated the client on boarding process, from initial documentation collection through to successful fund disbursement, in collaboration with internal teams and external partners.
- Responsible for Various Marketing Activities.
Work tirelessly to improve the overall performance of the systems by assessing billing, workflow, and customer relationship management and productivity. - Utilized the customer relationship management system to track sales activities.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Maintained knowledge on banking products and distribution to provide optimal service support.
Deputy Manager-Emerging Corporates
Indusind Bank
04.2021 - 12.2022
- Identified and pursued new business opportunities, proactively seeking out potential clients and developing strategies for new client acquisition and revenue generation.
- Managed the balance sheet and incremental lagged value book for the assigned branch, ensuring compliance with regulatory requirements and internal policies.
- Conducted thorough documentation verification checks for new clients,including KYC and other documents, to mitigate risk and ensure compliance.
- Successfully managed key accounts for the branch, building and maintaining strong relationships with clients to promote repeat business and customer satisfaction.
- Effectively cross-sold a range of banking products to existing clients, driving revenue growth and increasing customer engagement.
- Collaborated with colleagues and worked independently to solve complex problems, demonstrating strong analytical and critical thinking skills.
- Cultivated positive relationships with key stakeholders, including clients,colleagues, and external partners, to foster collaboration and achieve shared goals.
- Enhanced supervisory and leadership abilities by working closely with supervisor.
- Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
- Assumed senior management workloads in absence of general manager to maintain operations continuity.
Assistant Manager-Corporate Relation
Dr Agarwal's Eye Hospital
03.2020 - 02.2021
- Managed corporate client relationships and built brand awareness through the organization and execution of camps and marketplace events, driving customer engagement and loyalty.
- Led all B2B activities for the assigned hospital centre, collaborating with key stakeholders to increase footfalls and drive revenue growth.
- Achieved revenue and growth targets for the assigned centre, implementing effective marketing and sales strategies and optimizing operations to drive profitability.
- Generated repeat business and increased customer satisfaction through exceptional customer service, responding to customer concerns with professionalism and expertise.
- Provided administrative support to all personnel, acting as a first point of contact for visitors and customers and contributing to the smooth and efficient operation of the centre.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Sales Manager
Sunflame India Pvt.Ltd.- Zevith Developers
11.2019 - 01.2020
- Led channel sales business and managed both primary and secondary sales,achieving and exceeding sales targets for the assigned area.
- Developed and implemented strategies to create new distributors and dealers in the responsible area, expanding the customer base and driving revenue growth.
- Effectively managed a sales team of several people, providing guidance and support to ensure individual and team success in meeting sales goals.
- Forecasted annual sales quotas and projected expected sales volume for existing and new products, establishing clear and measurable sales goals to guide team performance.
- Analyzed market trends and customer needs to develop and refine sales strategies, driving innovation and continuous improvement in sales processes and outcomes.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
Assistant Officer-Marketing
Eureka Forbes Ltd
01.2014 - 10.2019
- Led various below-the-line (BTL) activities to generate leads for the front-line sales team and drive revenue growth, including but not limited to direct sales,channel partner marketing, and branding initiatives (indoor & outdoor), trade
fair participation, and press meet organization. - Managing teams for below-the-line (BTL) activities and promotional initiatives.
- Created brand awareness and promoted brand identity to target customers,positioning products to maximize market penetration and profitability.
- Conducted market research to identify customer needs and preferences,leveraging insights to inform product positioning and guide sales and marketing strategies.
- Provided training to sales personnel on product features and benefits,ensuring that the team was equipped with the knowledge and skills needed to successfully sell to customers.
- Prepared and delivered investigative reports and briefings, presenting results to stakeholders to inform decision-making and drive improvements.
- Responded to customer inquiries promptly and professionally to increase customer satisfaction.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Conducted research, gathered information from multiple sources, andanalyzed data to develop actionable insights that informed sales andmarketing strategies, improving overall business performance.
HR Recruiter
Eureka Forbes Ltd.
07.2013 - 12.2013
- Conducted interviews and initial screenings of candidates, ensuring that qualified and suitable candidates were identified for the recruitment process.
- Provided administrative support for the recruitment process, including but not limited to scheduling interviews, coordinating with stakeholders, and managing candidate files and documentation.
- Screened and shortlisted profiles from various sources, including social networks, campus recruitment, government job fairs, job portals, and NGOs,ensuring that a diverse pool of candidates was considered for open positions.
- Coordinated with different sales branches to understand their recruitment needs and developed strategies to address those needs, ensuring that hiring objectives were met in a timely and efficient manner.
- Maintained highly organized and confidential records, ensuring compliance with company standards and legal requirements for HR matters.
- Served as a main point of contact for the HR department, providing support and guidance to stakeholders and ensuring that HR policies and procedures were effectively communicated and implemented.
- Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.
- Verified applicant references and employment details.
HR Recruiter
Right Break Solution
06.2009 - 06.2011
- Managed a team of recruiters, providing guidance and support to ensure that hiring objectives were met in a timely and efficient manner.
- Sourced and screened candidates from various sources, including job portals,references, and personal networks, ensuring that a diverse pool of qualified candidates was identified for open positions.
- Evaluated CVs and conducted telephonic and in-person interviews to assess candidates' communication skills, personality profile, and attitude, ensuring that the best-fit candidates were selected for the role.
- Coordinated interviews for shortlisted candidates with clients and negotiated offers with successful candidates, ensuring that hiring timelines were met and that candidates were provided with a positive experience throughout the recruitment process.
- Prepared periodic reports on recruitment and training activities, providing insights and recommendations to stakeholders on areas for improvement and best practices.
- Maintained highly organized and confidential records, ensuring compliance with company standards and legal requirements for HR matters.
- Evaluated strengths and weaknesses of candidates through effective screening processes.
- Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.
Education
MBA - Marketing
Indira Institute of Management
Pune, India05.2013
Bachelors of Commerce - Commerce
Ekamra College
Bhubaneswar, Odisha05.2009
Skills
- Customer Rapport-Building
- Client Meetings
- Vendor Relations
- Brand Development
- Customer Relationship Management
- Campaign Management
- Public and Media Relations
- Marketing and Advertising
- Trade show Representation
- Brand-Building Strategies
- Cold Calling
Cooking
As an avid home cook,I enjoy experimenting with new recipes and techniques from around the world by lookingat youtube videos. I find that cooking not only allows me to express my creativity, but also helps me to relax and unwind after a busy day.
Timeline
Marketing Manager
Indus College Of Engineering
05.2023 - Current
Relationship Manager-Working Capital
DCB Bank Ltd
12.2022 - 04.2023
Deputy Manager-Emerging Corporates
Indusind Bank
04.2021 - 12.2022
Assistant Manager-Corporate Relation
Dr Agarwal's Eye Hospital
03.2020 - 02.2021
Sales Manager
Sunflame India Pvt.Ltd.- Zevith Developers
11.2019 - 01.2020
Assistant Officer-Marketing
Eureka Forbes Ltd
01.2014 - 10.2019
HR Recruiter
Eureka Forbes Ltd.
07.2013 - 12.2013
HR Recruiter
Right Break Solution
06.2009 - 06.2011
MBA - Marketing
Indira Institute of Management
Bachelors of Commerce - Commerce
Ekamra College
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