Abhilasha Mohanty
Melbourne,VIC
Summary
Innovative Marketing Associate gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market analysis and research. Motivated professional with 3+ years of experience in marketing industry. Passionate about achieving client goals through strong communication and leadership abilities.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Associate
Building and Construction Training Australia
03.2024 - Current
- Collaborate with senior management to develop and execute marketing strategies to promote the RTO’s building and construction courses, ensuring alignment with organizational goals and target audience needs.
- Create engaging marketing content (blog posts, social media content, brochures, email campaigns, and course descriptions) to highlight the benefits of building and construction courses and the career pathways they provide.
- Manage and grow the RTO's presence on social media platforms (Facebook, LinkedIn, Instagram, etc.), engage with followers, and create targeted campaigns to attract potential students interested in building and construction courses.
- Work closely with the sales and admissions teams to ensure smooth communication and a seamless student enrollment process. Provide marketing support to these teams by supplying them with marketing materials, tools, and content.
- Assist in placing students into appropriate courses based on their previous experience, qualifications, and career goals. Manage class scheduling and coordinate with trainers to ensure course availability.
- nsure all student documentation, including identification, academic qualifications, and prior learning recognition (PLR) claims, meet regulatory requirements as set by the Australian Skills Quality Authority (ASQA) and other relevant bodies.
Assistant Manager, Marketing & Brand Management
Zee Entertainment Enterprises Limited
01.2021 - 01.2023
- Works with superior in the preparation and management of the department's budget, monitors competitors' activities and assists in marketing intelligence
- Solely taking care of the eastern region oriented marketing deliverables for the national sales teams
- Assists with the preparation of new products and services
- Carrying out market research in order to keep upto date with customer trends, as well as trying to predict future trends
- Oversee new and ongoing marketing and advertising activities
- Meeting with the sponsors and working with colleagues across multiple departments( such as sales managers, programming and non-programming managers)
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that services meet customers' expectations and to build the credibility of brands
Marketing Intern
IDBI Federal Life Insurance Co ltd.
05.2019 - 07.2019
Education
Master of Business Administration - Marketing and Finance
KIIT School of Management
06.2020
Master of Commerce - Finance
Utkal University
05.2018
Skills
- Communication skills
- Customer service skills
- Team player
- Content optimization
- Brand building
- Analytical skills
- Database maintenance
- Marketing campaign development
Accomplishments
- Increased lead generation for building and construction courses by [X]% through targeted online marketing campaigns.
- Boosted social media engagement and follower base by [X]% through effective content creation and community engagement strategies.
- Managed the enrollment of students into high-demand building and construction courses, ensuring full class capacity and optimized scheduling.
- Improved compliance with regulatory standards, achieving 100% accuracy in student documentation and enrollment records during audits.
Certification
- Marketing Analytics and Retail Business Management, UDEMY, 09/01/20 - Present
- Scrum Foundation Professional Certificate, CertiProf, 06/01/20 - Present
- Fundamentals of Digital Marketing, Google Certified, 05/01/20 - Present
- Introduction to Digital Marketing, Great Learning, 03/01/20 - Present
Languages
English
Hindi
Odia
Projects
Change in investment habits of different age groups, 2019 Channel management project on distributor working, 2019
Hobbies and Interests
- Active member of cultural associations
- Listening to people and reading quotes depicting life
- Volunteering, community service and charity work
Timeline
Marketing Associate
Building and Construction Training Australia
03.2024 - Current
Assistant Manager, Marketing & Brand Management
Zee Entertainment Enterprises Limited
01.2021 - 01.2023
Marketing Intern
IDBI Federal Life Insurance Co ltd.
05.2019 - 07.2019
Master of Commerce - Finance
Utkal University
- Marketing Analytics and Retail Business Management, UDEMY, 09/01/20 - Present
- Scrum Foundation Professional Certificate, CertiProf, 06/01/20 - Present
- Fundamentals of Digital Marketing, Google Certified, 05/01/20 - Present
- Introduction to Digital Marketing, Great Learning, 03/01/20 - Present
Master of Business Administration - Marketing and Finance
KIIT School of Management
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