Abhilasha Mohanty
Melbourne,Australia
Summary
Results-driven Marketing Specialist with over 4 years of experience in personalisation, digital marketing, and campaign management. Adept at data-driven strategies, customer journey optimisation, and content personalisation to enhance user engagement and business growth. Proven track record in delivering impactful, multi-channel marketing campaigns that align with business goals and customer needs.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Building and Construction Training Australia (BCTA)
Melbourne, Australia
03.2024 - Current
- Developed and implemented personalised marketing campaigns to enhance student engagement and course enrolments
- Created integrated 1:1 marketing experiences across digital platforms, aligned with key business objectives
- Conducted data analysis and customer segmentation to refine targeting and improve marketing effectiveness
- Optimised customer journeys using tailored communication across web, email, SMS, and social media
- Collaborated with internal teams to design automated workflows for lead nurturing and conversion
- Tracked and optimised key performance metrics (e.g., CTR, conversion rates, engagement rates) to drive campaign success
- Executed A/B testing to refine marketing content and improve user experience across multiple channels
Assistant Manager, Marketing & Brand Management
Zee Entertainment Enterprises Limited
01.2021 - 01.2023
- Led and executed regional marketing campaigns with a focus on brand consistency and audience targeting
- Conducted market analysis and customer research to drive personalised content and ad strategies
- Managed digital initiatives including social media, content strategy, email marketing, and SEO efforts
- Coordinated with media partners and vendors to ensure effective multi-channel campaign delivery
- Oversaw budget allocation, vendor management, and reporting to track ROI and improve future strategy
Marketing Assistant
IDBI Federal Life Insurance Co Ltd.
05.2019 - 07.2019
- Assisted in customer journey mapping by analyzing customer touchpoints and identifying areas for improvement
- Conducted data-driven market research and segmentation to develop targeted marketing strategies
- Supported the development of personalised content for multi-channel campaigns to enhance customer engagement
- Participated in the execution of 1:1 marketing efforts, including email, in-branch, and agent-driven communications
- Collaborated with internal teams to support CRM activities and campaign reporting
- Monitored and assessed campaign performance data, suggesting improvements based on customer behavior insights
- Contributed to refining strategies based on customer feedback and market trends
Education
MBA - Marketing & Finance
KIIT School of Management
01.2020
Master of Commerce - Finance
Utkal University
01.2018
B.com - Accounting And Finance
Ravenshaw University
03-2015
Skills
- Personalised Marketing
- Customer Journey Optimisation
- Customer Segmentation
- Data-Driven Campaigns
- Email Marketing
- Web Marketing
- Social Media Marketing
- Campaign Planning
- A/B Testing
- Marketing Automation
- CRM Tools
- Performance Analytics
- Reporting
- Stakeholder Communication
- Cross-Functional Collaboration
Certification
- Google Certified: Fundamentals of Digital Marketing
- Udemy: Marketing Analytics & Retail Business Management
- CertiProf: Scrum Foundation Professional Certificate
Timeline
Marketing Coordinator
Building and Construction Training Australia (BCTA)
03.2024 - Current
Assistant Manager, Marketing & Brand Management
Zee Entertainment Enterprises Limited
01.2021 - 01.2023
Marketing Assistant
IDBI Federal Life Insurance Co Ltd.
05.2019 - 07.2019
MBA - Marketing & Finance
KIIT School of Management
Master of Commerce - Finance
Utkal University
B.com - Accounting And Finance
Ravenshaw University
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