Abu Sufian Mohammad Khaled
Bentley,Australia
Summary
A marketing strategist in the digital savvy universe. Currently working in the dynamic industry of Fintech and driving digital payment behavior adoption. A front-runner in the paradigm shift in marketing from traditional to digital. Vision is to be a marketing think tank for tomorrow’s changing landscape.
14 years of marketing experience | Digital marketing planner | Expertise in tech marketing | Track record in performance marketing
Overview
14
14
years of professional experience
1
1
Certification
Work History
Head of Planning, Brand and Digital
Nagad Ltd.
07.2023 - 06.2025
- Company Overview: Mobile financial services
- Responsible for developing digital marketing and brand communication strategy, social media content plan and Go-to-market planning and execution management
- Key highlights:
- 50% growth in monthly active usage of Nagad App – mobile financial app
- Country’s biggest digital driven campaign planning and execution resulting in 30% business growth
- Creating digital strategy and roadmaps resulting in 25% Top of Mind Awareness (TOMA) growth
General Manager, Digital
Nagad Ltd.
07.2022 - 06.2023
- Company Overview: Mobile financial services
- Responsible for leading the strategic planning and content management for Digital Marketing and customer growth of sub-brands
- Key highlights:
- Driven more than 5 million app engagement that led to direct business growth
- Led the Social media content planning & execution that grew brand engagement by 10%
- Managed Nagad Islamic business portfolio with 50% monthly active user growth year on year
Deputy General Manager, Digital
Nagad Ltd.
05.2021 - 06.2022
- Company Overview: Mobile financial Services
- Responsible for strategic planning of digital marketing activities of Nagad and app growth
- Key highlights:
- Planned for more than 1 million brand engagement with consumers on digital platforms
- Created UX strategies and UI for brand’s digital channels
Deputy General Manager, Digital Marketing
bKash Limited
06.2020 - 04.2021
- Company Overview: Mobile financial services
- Responsible for leading digital marketing content and campaign planning for own & paid media
- Key highlights:
- Created conversion led digital marketing roadmap on yearly and quarterly basis
- Planned UX/UI strategies for brand engagement activities engaging 2 million+ consumers
- Led the digital media budget planning ensuring cost optimization and result oriented marketing
Digital Manager
bKash Ltd.
04.2018 - 05.2020
- Company Overview: Mobile financial services
- Responsible for all digital marketing campaigns from planning to execution management
- Key highlights:
- Led the 360-degree digital campaigns for app launching and relaunching resulting in 4 million+ user acquisition
- Managed the social media platforms and created a loyal base of 2 million users
Planning Manager
X Solutions Ltd.
06.2016 - 03.2018
- Company Overview: Digital marketing advertising agency
- Responsible for developing brand campaign strategy, digital channel plans and content mapping for consumer brands like Robi Axiata, Apex, Hayes and Haier, Samsung
Assistant Manager – Strategic Planning
Cookie Jar Limited
11.2014 - 05.2016
- Company Overview: Digital marketing advertising agency
- Responsible for developing marketing strategies and content plans for brands on social media and other interactive channels
- Projects: Tonic (Health service of Telenor), Microsoft Lumia brand launch, Airtel social media content planning, Horlicks social media contents, B&H music platform creation
Senior Executive – Strategic Planning
Asiatic EXP
12.2012 - 10.2014
- Company Overview: Events and activations agency
- Responsible for developing all BTL marketing planning for key accounts like Unilever, BATB, Grameenphone, Nokia, Pepsi, Airtel, GSK and some of the renowned development organizations
Key Planning Executive
Asiatic EXP (Part of Asiatic 360)
04.2011 - 11.2012
- Company Overview: BTL marketing agency
- Responsible for developing BTL marketing plans (Activation and event) for consumers both in rural and urban landscape
Education
MBA - Marketing
University of Chittagong
01.2012
BBA - Marketing
University of Chittagong
01.2011
HSC - Science
Haji Muhammad Muhsin College
01.2004
SSC - Science
Nasirabad Govt. High School
01.2002
Certification
- Google Data Analytics: Professional certification provided by Google
- Foundational understanding on how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL, R programming
- Google AI Essentials: Certification provided by Google
- Foundational understanding of AI principles and practical experience applying generative AI tools to workplace tasks with five resourceful modules
Language proficiency
IELTS band score 8.5
Listening: 9, Reading: 9, Speaking: 8, Writing: 7
Co-curricular Activities
Served as the Grand Jury in Digital Marketing Award 2023 arranged by Brand Forum - the most prestigious recognition platform for the best digital marketing activities Intra-university Debate Championship, University of Chittagong 2009 & 2010 – Champion team leader and public speaking champion Society for Leadership Proliferation (SLP), University of Chittagong- General Secretary and Founding member Organized intra-department speech competitions and business case competition Arranged workshop on stock market trading at Chittagong Stock Exchange and Commission BERGER-STAR CAMPUS BRAINSTORMING Business Case Competition, 2010 - Champion HSBC Young Entrepreneurs Award 2007-08 - National finalist REDE debate championship ’09 at IIT, Kharagpur, India - University representative
Timeline
Head of Planning, Brand and Digital
Nagad Ltd.
07.2023 - 06.2025
General Manager, Digital
Nagad Ltd.
07.2022 - 06.2023
Deputy General Manager, Digital
Nagad Ltd.
05.2021 - 06.2022
Deputy General Manager, Digital Marketing
bKash Limited
06.2020 - 04.2021
Digital Manager
bKash Ltd.
04.2018 - 05.2020
Planning Manager
X Solutions Ltd.
06.2016 - 03.2018
Assistant Manager – Strategic Planning
Cookie Jar Limited
11.2014 - 05.2016
Senior Executive – Strategic Planning
Asiatic EXP
12.2012 - 10.2014
Key Planning Executive
Asiatic EXP (Part of Asiatic 360)
04.2011 - 11.2012
MBA - Marketing
University of Chittagong
BBA - Marketing
University of Chittagong
HSC - Science
Haji Muhammad Muhsin College
SSC - Science
Nasirabad Govt. High School
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