Summary
Overview
Work History
Education
Certification
Language proficiency
Co-curricular Activities
Timeline
Generic

Abu Sufian Mohammad Khaled

Bentley,Australia

Summary

A marketing strategist in the digital savvy universe. Currently working in the dynamic industry of Fintech and driving digital payment behavior adoption. A front-runner in the paradigm shift in marketing from traditional to digital. Vision is to be a marketing think tank for tomorrow’s changing landscape.

14 years of marketing experience | Digital marketing planner | Expertise in tech marketing | Track record in performance marketing

Overview

14
14
years of professional experience
1
1
Certification

Work History

Head of Planning, Brand and Digital

Nagad Ltd.
07.2023 - 06.2025
  • Company Overview: Mobile financial services
  • Responsible for developing digital marketing and brand communication strategy, social media content plan and Go-to-market planning and execution management
  • Key highlights:
  • 50% growth in monthly active usage of Nagad App – mobile financial app
  • Country’s biggest digital driven campaign planning and execution resulting in 30% business growth
  • Creating digital strategy and roadmaps resulting in 25% Top of Mind Awareness (TOMA) growth

General Manager, Digital

Nagad Ltd.
07.2022 - 06.2023
  • Company Overview: Mobile financial services
  • Responsible for leading the strategic planning and content management for Digital Marketing and customer growth of sub-brands
  • Key highlights:
  • Driven more than 5 million app engagement that led to direct business growth
  • Led the Social media content planning & execution that grew brand engagement by 10%
  • Managed Nagad Islamic business portfolio with 50% monthly active user growth year on year

Deputy General Manager, Digital

Nagad Ltd.
05.2021 - 06.2022
  • Company Overview: Mobile financial Services
  • Responsible for strategic planning of digital marketing activities of Nagad and app growth
  • Key highlights:
  • Planned for more than 1 million brand engagement with consumers on digital platforms
  • Created UX strategies and UI for brand’s digital channels

Deputy General Manager, Digital Marketing

bKash Limited
06.2020 - 04.2021
  • Company Overview: Mobile financial services
  • Responsible for leading digital marketing content and campaign planning for own & paid media
  • Key highlights:
  • Created conversion led digital marketing roadmap on yearly and quarterly basis
  • Planned UX/UI strategies for brand engagement activities engaging 2 million+ consumers
  • Led the digital media budget planning ensuring cost optimization and result oriented marketing

Digital Manager

bKash Ltd.
04.2018 - 05.2020
  • Company Overview: Mobile financial services
  • Responsible for all digital marketing campaigns from planning to execution management
  • Key highlights:
  • Led the 360-degree digital campaigns for app launching and relaunching resulting in 4 million+ user acquisition
  • Managed the social media platforms and created a loyal base of 2 million users

Planning Manager

X Solutions Ltd.
06.2016 - 03.2018
  • Company Overview: Digital marketing advertising agency
  • Responsible for developing brand campaign strategy, digital channel plans and content mapping for consumer brands like Robi Axiata, Apex, Hayes and Haier, Samsung

Assistant Manager – Strategic Planning

Cookie Jar Limited
11.2014 - 05.2016
  • Company Overview: Digital marketing advertising agency
  • Responsible for developing marketing strategies and content plans for brands on social media and other interactive channels
  • Projects: Tonic (Health service of Telenor), Microsoft Lumia brand launch, Airtel social media content planning, Horlicks social media contents, B&H music platform creation

Senior Executive – Strategic Planning

Asiatic EXP
12.2012 - 10.2014
  • Company Overview: Events and activations agency
  • Responsible for developing all BTL marketing planning for key accounts like Unilever, BATB, Grameenphone, Nokia, Pepsi, Airtel, GSK and some of the renowned development organizations

Key Planning Executive

Asiatic EXP (Part of Asiatic 360)
04.2011 - 11.2012
  • Company Overview: BTL marketing agency
  • Responsible for developing BTL marketing plans (Activation and event) for consumers both in rural and urban landscape

Education

MBA - Marketing

University of Chittagong
01.2012

BBA - Marketing

University of Chittagong
01.2011

HSC - Science

Haji Muhammad Muhsin College
01.2004

SSC - Science

Nasirabad Govt. High School
01.2002

Certification

  • Google Data Analytics: Professional certification provided by Google
  • Foundational understanding on how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL, R programming
  • Google AI Essentials: Certification provided by Google
  • Foundational understanding of AI principles and practical experience applying generative AI tools to workplace tasks with five resourceful modules

Language proficiency

IELTS band score 8.5
Listening: 9, Reading: 9, Speaking: 8, Writing: 7

Co-curricular Activities

Served as the Grand Jury in Digital Marketing Award 2023 arranged by Brand Forum - the most prestigious recognition platform for the best digital marketing activities Intra-university Debate Championship, University of Chittagong 2009 & 2010 – Champion team leader and public speaking champion Society for Leadership Proliferation (SLP), University of Chittagong- General Secretary and Founding member Organized intra-department speech competitions and business case competition Arranged workshop on stock market trading at Chittagong Stock Exchange and Commission BERGER-STAR CAMPUS BRAINSTORMING Business Case Competition, 2010 - Champion HSBC Young Entrepreneurs Award 2007-08 - National finalist REDE debate championship ’09 at IIT, Kharagpur, India - University representative

Timeline

Head of Planning, Brand and Digital

Nagad Ltd.
07.2023 - 06.2025

General Manager, Digital

Nagad Ltd.
07.2022 - 06.2023

Deputy General Manager, Digital

Nagad Ltd.
05.2021 - 06.2022

Deputy General Manager, Digital Marketing

bKash Limited
06.2020 - 04.2021

Digital Manager

bKash Ltd.
04.2018 - 05.2020

Planning Manager

X Solutions Ltd.
06.2016 - 03.2018

Assistant Manager – Strategic Planning

Cookie Jar Limited
11.2014 - 05.2016

Senior Executive – Strategic Planning

Asiatic EXP
12.2012 - 10.2014

Key Planning Executive

Asiatic EXP (Part of Asiatic 360)
04.2011 - 11.2012

MBA - Marketing

University of Chittagong

BBA - Marketing

University of Chittagong

HSC - Science

Haji Muhammad Muhsin College

SSC - Science

Nasirabad Govt. High School
Abu Sufian Mohammad Khaled