Achyuth Ginna
Sydney,Australia
Summary
Analytics professional with 7+ years of experience in supporting business solutions and analyzing business operations in wagering, cargo & travel, and insurance regulatory industries. Fluent in handling data sets, performing statistical analysis, enjoy converting them into data – driven stories bringing them to life, highlighting trends and actionable insights, assisting business stakeholders at all levels including senior leadership team with a customer centric approach. Successfully led cross-functional teams through development, implementation, and documentation of analytical solutions to drive business goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Data Analyst
SIRA, Department of Customer Services, NSW Gov.
06.2022 - Current
- Converting SAS code into SQL for all the standard metrics and standard reports – Automated the process using Python and R.
- Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
- Engaged with senior leaders from cross functional teams and suggested solutions in SQL and Python as we are moving away from legacy systems.
- Acted as a product owner for daily warehouse tables which are required for migrating dashboards from Qlik to Power BI
- Served as a subject matter expert on various projects, sharing valuable insights derived from extensive industry experience as a Senior Data Analyst.
- Developed Power bi dashboard from scratch – gathering requirements, defining scope, publishing the dashboard.
Acting Manager
State Insurance Regulatory Authority
04.2024 - Current
- Acted as Manager for Advance Analytics team for 4 weeks in total and as a Delivery manager for 2.5 weeks.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with business and functional teams by providing better solutions.
- Used learnings from scrum training to engage with client and scoped the complex project. Helped the Delivery team in adapting to Agile methodology.
Customer Analytics Team Lead
bet365, Australia
02.2018 - 04.2022
- Stakeholder Engagement – Specialist advice & Coaching: Engaged senior leaders across Trading, Operations and Management in understanding the metrics & broader strategic targets, interpreting trends in KPIs and identifying opportunities
- Worked with cross-functional teams and developed Excel based tools for simplifying manual processes
- Mentored advisors on technical and business acumen to enhance data literacy and improve operational performance - Conducted Excel training sessions and deep-dive sessions on performance reporting
- Customer Analytics: Highlighted trends in purchase behaviour of customers and performed customer segmentation using K means algorithm to suggest marketing campaigns – Developed Customer profile dashboard in Power BI & automated the process in Python
- Performed scenario modelling and in-depth analysis to evaluate strategic initiatives - generated Excel based reporting for executive decision making
- Identified ‘Bonus abuse’ customer cohort as input for Loyalty rollout strategy reducing potential loss – Used SQL to create a source of truth based on historical wagering pattern
- Product & Marketing Analytics: Developed a Promotional performance dashboard for existing AFL and NRL promotions highlighting trends in ROI, customer uptake and provided recommendations on suitable marketing tactics – Used SQL & Python for ETL and Power BI for dashboards
- Developed product performance tracking dashboard across different customer segments – used SQL for data extraction and Power BI for visualisation
- Analysed monthly reports to understand competitors’ activity and market dynamics – Presented summarised content and provided recommendations in comparison with internal strategies for executive decision-making
- Operational Analytics: Developed multiple reports and dashboards to monitor day to day call centre operations highlighting trends in various KPIs on call activity, advisor performance and event performance – Used SQL for ETL, Excel for reporting and Power BI for dashboards
- Created a Single source of truth from complaints reports (on customer and product concerns) and built an easy-to-use Excel based tools: Customer complaint history tool for advisors, Complaint themes & advisor performance statistics for Managers – Automated the process in Python and built reporting in Excel
- Ad-hoc analytical support: Resources and Workload Management - Projected the workload based on sporting events and created an Excel based tool showing availability of resource throughout the year to assist shift planning team in efficient rostering - Published progress reports to the key stakeholders to track the status of improvement projects
- External Reporting – Generated reports and summary statistics required for Medial releases or regulatory requests on an as-needed basis.
Software Engineer
IBS Software Services, India
10.2013 - 06.2015
- Developed a customer retention dashboard to track key KPIs such as retention rate, monthly recurring revenue, loyalty rate and revenue churn across various customer segments and geographies
- Generated regular reporting sets highlighting trends in incentive utilisation and staff engagement – Used SQL for ETL and Excel for dashboards
- Collaborated with operations team - to understand and rectify production issues and with product team – to capture opportunities for enhancements
- Developed a web portal for managing Staff corporate entitlements and incentives – involved throughout the SDLC (Requirement gathering, Design, Development, and testing)
Education
Master of Electrical Engineering -
Charles Darwin University
Darwin, NT06.2017
Bachelor of Technology - Electrical, Electronics Engineering Technologies
National Institute of Technology
Calicut,India05.2013
Skills
- Project Management
- Data Analysis & Visualization
- Problem Solving
- Critical Reasoning
- Microsoft Office (Word, PowerPoint, Excel)
- SQL
- Power BI/Tableau
- Python
- R
Clearance
NV1 (CSID: 915297)
Selectedcoursework
- Academic (Graduate Level) – Statistical Methods
- Project Management
- Independent coursework – Data Analytics Elevate from Academy xi with hands-on experience in Python.
Personal Information
Visa Status: Australian Citizen
Certification
Certified Scrum Master
Timeline
Acting Manager
State Insurance Regulatory Authority
04.2024 - Current
Senior Data Analyst
SIRA, Department of Customer Services, NSW Gov.
06.2022 - Current
Customer Analytics Team Lead
bet365, Australia
02.2018 - 04.2022
Software Engineer
IBS Software Services, India
10.2013 - 06.2015
Master of Electrical Engineering -
Charles Darwin University
Bachelor of Technology - Electrical, Electronics Engineering Technologies
National Institute of Technology
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