Adalyn Wang

• Drove luxury sales in cosmetics and fragrances, engaging customers in duty-free stores with in-
depth product knowledge and persuasive sales techniques.
• Delivered premium customer service, offering tailored recommendations and ensuring a seamless
shopping experience for international travelers.
• Executed visual merchandising strategies, maintaining high-end brand presentation, replenishing
stock, and ensuring compliance with brand standards.

• Operated POS and transaction systems, accurately processing cash, card, and digital payments while
ensuring efficiency and error-free transactions.
• Provided customer support, addressing inquiries about product availability, promotions, and store
policies to enhance the shopping experience.
• Handled refunds and exchanges, following store procedures and utilizing the transaction system to
process post-purchase services smoothly.

• Business Development: Expanded the company’s B2B network by establishing connections with 50 real estate agents within a month. Secured strategic partnerships with industry stakeholders to drive collaboration and support the company’s growth objectives.
• Marketing & Brand Management: Built brand presence from the ground up, including website management, social media operations, content creation, and video production to engage audiences and increase visibility.
• Administrative & HR Support: Managed performance evaluations for the sales team and handled HR functions, including recruitment, onboarding, and staff training.

• Developed and prepared sales materials and brand assets, including program introduction, brochures, and course content, to support marketing efforts and attract students and partnerships.
• Created content for marketing campaigns, including news releases for the official website and content for social media accounts.
• Managed the development and execution of a program focused on establishing an education association, including writing key materials and overseeing the application process to enhance branding and foster partnerships.
• Researched and explored opportunities to collaborate with key education, pet, or career expos to enhance the academy’s visibility and brand presence.

• Developed and managed engaging social media content, resulting in a significant increase in follower engagement and brand awareness.
• Operated social media accounts, ensuring consistent posting and timely responses to audience interactions.
• Planned and executed marketing events, coordinating with multiple stakeholders to ensure successful outcomes.
• Designed marketing materials including brochures, flyers, and social media graphics, using Adobe Creative Suite and Canva to maintain a high standard of visual appeal.
• Assisted in building and maintaining the company's official website, writing, and updating content to enhance online presence.

• Conducted market research and competitor analysis, contributing to brand development through the formulation of product feature plans, positioning, and promotional marketing strategies.
• Established and maintained overseas media relations, engaging with international journalists and media through email pitches to solicit contributions, enhancing product exposure.
• Planned, developed, and executed brand communication projects, focusing on channel expansion and collaboration, including organizing public service initiatives involving the active participation of the brand's target users.
• Expanded external links for SEO, authored product-related blogs, and directed efforts to drive traffic to the official website.

• Personalized instruction based on needs, interests and capabilities of individual students from diverse background.
• Prepared students for tests by teaching relevant concepts and enforcing good test-taking skills.
• Implemented innovative classroom management techniques to foster a collaborative and disciplined learning environment.
• Boosted students' confidence in their speaking abilities by implementing a speaking practice program that resulted in a 20% increase in fluency.

• Greeted guests warmly at front desk and addressed inquiries promptly.
• Managed check-in and check-out procedures efficiently, prioritizing safety and satisfaction for students and parents.
• Handled phone calls and deliveries promptly, maintaining smooth operations and excellent customer service.
• Played an instrumental role in maintaining a clean work environment by coordinating office maintenance and cleaning schedules.

• Developed and executed social media marketing campaigns, effectively communicating with influencers.
• Conducted media monitoring, compiled weekly newsletters, contributing to brand visibility and engagement.
• Participated in pre-production planning for brand advertising, coordinating communication between internal and external stakeholders.
• Built and maintained relationships with media outlets and journalists to enhance brand coverage.

• Conducted background investigations on potential partners, ensuring compatibility and credibility.
• Managed publicity and distribution of an audio programme, coordinating various aspects of program planning and execution.
• Evaluated and tracked content performance, optimizing strategies for enhanced audience engagement.
• Participated in the preparation of the Chinese national team cheering song for the 2022 Beijing Winter Olympics.

Distinction Average

Core Courses: Public Relations Theory and Practice, Digital Marketing, Communication Strategies, etc..

• GPA: 3.8/4.0
• Third-class Scholarship of Excellent Student, 2020
• Thesis: Excellent Graduation Thesis Award
• Coursework: Media Relations, Communication Studies, Public Opinion Studies, etc..