Adam Bird

Highly accomplished executive leader with 20+ years of experience in driving customer-centric initiatives, improving customer experience, and fostering long-lasting relationships. Skilled in building and leading high-performance teams, developing innovative strategies, and leveraging technology to optimize customer engagement. Adept at aligning customer goals with business objectives to achieve sustainable growth.

• Successfully led the establishment and rigorous testing of critical financial controls to ensure Sarbanes-Oxley compliance for IBM throughout the expansive Asia Pacific Region. This achievement involved the meticulous review and enhancement of financial processes and systems, resulting in robust governance and risk management frameworks, and ultimately contributing to the organization's commitment to regulatory compliance and financial integrity
• Pioneered the development and implementation of one of the inaugural e-commerce portals for IBM's Key Accounts across the Asia Pacific region, harnessing cutting-edge technology to identify customer needs, digitally record and validate data, and automatically generate dynamic contracts, subsequently sanctioned for e-signature. This groundbreaking initiative not only streamlined operations but also earned global recognition for its innovative approach to enhancing customer experiences and driving business growth.
• Spearheaded the development of the digital platform strategy for the Westpac Group, orchestrating a multifaceted effort that encompassed digital rebranding, the implementation of Adobe Experience Manager, and the organization's inaugural AWS cloud engagement, all underpinned by Agile methodologies. Established and led an internal team of approximately 90 professionals to execute this vision. Notably, the project was delivered three months ahead of schedule and under budget, demonstrating effective leadership and project management skills while significantly advancing the Group's digital capabilities and customer experience.
• Pioneered the creation of Westpac's inaugural design system, GEL (Global Experience Language), drawing inspiration from the BBC in the UK and Twitter's Bootstrap framework. This innovative design system served as a foundation for Westpac's Family of Brands, enabling them to pivot and adapt efficiently. GEL not only enhanced design consistency and brand coherence but also streamlined development, significantly contributing to Westpac's ability to stay agile in a rapidly evolving digital landscape.
• Assumed leadership of KJR Australia's NSW region, a well-established consultancy specializing in Quality Engineering, Data, and Artificial Intelligence, and successfully oversaw its transformation. Over a 3-4 year period, expanded the consulting team from 8 to 30 professionals, while driving substantial revenue growth from $1 million to $8 million in the region. These achievements were accomplished while maintaining a robust EBITDA, demonstrating adept leadership, strategic vision, and effective team building.
• Led and directed the Tesserent sales and service teams in New South Wales and Queensland, overseeing a dynamic team of approximately 15-20 professionals. Over a 15-month period, transformed a $9 million business into a highly successful operation with a remarkable $150 million in revenue. Achieved this exceptional growth by orchestrating a series of strategic acquisitions and meticulously implementing well-articulated customer acquisition strategies, resulting in an unprecedented regional business expansion and revenue surge.
• As the inaugural Chief Customer Officer at DevOps1, I played a pivotal role in co-leading the organization, working alongside the co-CEO, and overseeing a multifaceted team responsible for Marketing, Sales, Customer Success, and Partners. In this leadership role, I contributed significantly to the rapid growth of the business, taking it from $8 million to an impressive $14 million in just 12 months.