Adam Baker
Sydney,NSW
Summary
At Makita (Australia), I spearheaded marketing strategies, enhancing customer engagement and boosting sales through expert competitive analysis and creative direction. My leadership in cross-departmental collaboration and adept negotiation with suppliers significantly increased market competitiveness, demonstrating a blend of analytical prowess and innovative thinking.
Overview
2
2
years of professional experience
Work History
General Manager of Marketing
Makita (Australia)
Sydney, NSW
05.2023 - Current
- Prepared marketing campaign budgets with finance personnel.
- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborated with other departments such as sales and operations to coordinate activities across the organization.
- Negotiated contracts with third-party suppliers related to marketing activities.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Managed the design and production of promotional materials, such as websites and brochures.
- Maintained relationships with media outlets to secure print and online coverage of products or services offered by the company.
- Analyzed sales data to update a product or adjust marketing strategy.
- Monitored competitors' activities to stay ahead in the market.
- Established pricing policies that maximized profitability while remaining competitive in the marketplace.
- Developed social media marketing strategies to help brand company and increase sales.
Education
Patrician Brothers College Fairfield
Fairfield, Sydney01-1994
High School Diploma -
Freeman Catholic College
BonnyriggSkills
- Competitive analysis
- Marketing analytics
- Customer segmentation
- CRM management
- Creative direction
- Web analytics
Languages
Croatian
Limited
Timeline
General Manager of Marketing
Makita (Australia)
05.2023 - Current
Patrician Brothers College Fairfield
High School Diploma -
Freeman Catholic College
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