Adam Fisher
Victor Harbor
Summary
Multitalented ecommerce and operations leader with a proven track record in scaling brands from boutique to multimillion-dollar global businesses. Expert in Shopify ecosystems, multi-region fulfilment operations, system integrations, and automation. Adept at building operational foundations, streamlining workflows, and leading cross-functional teams to deliver exceptional results in high-growth DTC environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Chief Operating Officer (COO) Contractor
Global eCommerce Company (brand name confidential, available upon request)
12.2022 - Current
- Lead end-to-end operations and financial management for a globally recognized eCommerce company, scaling from boutique to multimillion-dollar brand.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
- Improved operational efficiency, implementing state-of-the-art technology solutions across multiple departments.
- Oversee all financial functions including budgeting, forecasting, sales analysis, and cash flow management.
- Responsible for end-of-month (EOM) reporting to directors, interpreting financial data and KPIs to inform strategic decisions.
- Manage internal and external bookkeepers, ensuring accuracy, compliance, and timely reporting across all accounts.
- Develop annual and quarterly budgets aligned with growth targets, monitoring spend and re-forecasting as needed.
- Provide regular margin, cost-of-goods, and sales performance analysis, identifying opportunities to improve profitability.
- Drive operational efficiency through supplier renegotiations, 3PL cost reductions, and system automations.
- Build a strong remote team culture, leading departments across customer service, operations, finance, and logistics.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Streamlined operations by implementing efficient processes and systems, leading to increased productivity and cost savings.
- Championed the adoption of new technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.
- Drove revenue growth with the successful launch of new products and services to meet customer needs.
- Developed comprehensive financial plans to support long-term business objectives, reducing operational expenses while maximizing profitability.
Operations Manager
Global eCommerce Company (brand name confidential, available upon request)
12.2020 - 12.2022
- - Oversaw and optimize core business operations across logistics, inventory, fulfillment, and supplier management during a high-growth phase.
- - Led the expansion of operations into Europe and the UK, establishing third-party logistics (3PL) hubs to support international growth and improve delivery times.
- - Collaborated with Shopify to streamline backend operations including order routing, tax handling, currency conversion, and international shipping logic.
- - Worked closely with manufacturers across China, Australia, Europe, and the U.S. to coordinate production and ensure smooth delivery to global 3PLs.
- - Developed and implemented scalable inventory planning systems to support new product launches and seasonal demand.
- - Delivered cost reductions through supplier negotiations, international freight optimizations, and improved 3PL arrangements.
- - Collaborated cross-functionally to ensure product availability, campaign alignment, and seamless customer experience.
Customer Service Manager
Global eCommerce Company (brand name confidential, available upon request)
11.2019 - 12.2020
- - Spearheaded the creation and development of the customer support function from the ground up during the brand’s early scaling phase.
- - Implemented Gorgias for helpdesk ticketing and built a customer self-service knowledge base using HelpDocs.
- - Hired and trained a team of support agents to manage inquiries across email, social, and chat channels globally.
- - Established SOPs, auto-responses, escalation workflows, and customer satisfaction (CSAT) tracking systems.
- - Provided customer insights to product and marketing teams to improve messaging, UX, and future product development.
Self Employed, Ecochild online store selling Natural & Organic baby products.
01.2014 - 11.2019
- Working with my wife in managing our own business (Ecochild), where we sell eco-friendly baby products to customers nationally and internationally through our ecommerce store (www.ecochild.com.au) and also locally in our retail shop in Victor Harbor.
- Manages the financial side of the business such as the book keeping and accounting, including ecommerce store marketing, Inventory control, stock ordering and administration.
- Utilizes XERO for bookkeeping and reporting functions in an ecommerce business.
- Maintain working knowledge of Social media marketing, along with all google marketing channels including AdWords and Shopping.
- Run reports to help improve conversion rates on websites through the use of my exceptional knowledge of Google Analytics.
- Implements basic website coding skills to make modifications to our website, where I successfully built our current shopify website www.ecochild.com.au.
- Sourcing of products nationally and internationally for both website and retails store.
- Ensures day to day liaison with suppliers nationally and internationally.
- Providing exceptional customer service on regular basis
- Responsible for Retail Store fit out and ongoing maintenance
- Managing staff employed directly by the business and also outsourced contractors.
National Account Manager – Major Retail (Australia and NZ)
Modern Star - Retail Division
01.2012 - 01.2014
- Responsible for the management and development of Modern Stars Retail business within a National Account Portfolio which consist of Major Retail accounts such as Big W, TRU, Dick Smith, Aldi, Woolworths, David Jones, Australian Geographic, Costco, Chrisco Hampers and all of New Zealand.
- Responsible for developing sales plans and strategies for the account base, while implementing these plans both internally and externally specific for each retailer and their calendar year
- Reported to the Board of Directors on monthly basis for regular review of account plan performance and effectiveness based on created sales targets and budgets.
- Developed yearly budgets for Sales Department which included marketing and overall business expenses to meet sales targets
- Successfully delivered self-created targets within an autonomous environment to meet monthly and yearly sales targets.
- Responsible for tactical and strategic management of portfolio of National Accounts within Modern Star
- Responsible for stock phasing, retail ordering and shipment management
- Identifying and forecasting for known and potential sales by product on weekly, monthly and yearly basis
- Liaison with products suppliers from all over the world including Hong Kong, China, Japan, Germany, USA and UK
- Worked closely with the marketing department in planning sales and promotional activities to ensure that all products were marketed at correct time to coincide with Retailer calendar
- Maintained contact with the internal and external customers to negotiate, plan and execute promotional opportunities
- Identified new business opportunities, while maintaining growth in existing accounts.
- Worked in collaboration with the sales, marketing, operations and finance departments within a large Head Office environment to meet and exceed pre-set goals.
Education
Bachelor of Commerce - Accounting
University of South Australia Online Campus
Advanced Diploma - Accounting
01.2019
Certificate 4 - business
01.2006
Personal Fitness qualification
Australian Institute of Fitness
01.2005
Skills
- Shopify Management & Optimisation
- Global Fulfilment & 3PL Coordination
- Systems Integration & Automation
- Ecommerce Operations Leadership
- Financial Management & Reporting
- Customer Experience Management (Gorgias, AI Agents)
- Multi-region Expansion & Consolidation (Shopify Markets)
- App Stack Management (Klaviyo, Zapier, Recharge)
- Supplier Negotiation & Cost Reduction
- SOP & Process Documentation
- Process improvement
- Strategic planning
- Cross-functional teamwork
- Operations management
Certification
- Xero Advisor & Payroll Certificate - 2019
- Frontline Management Train the Trainer
Timeline
Chief Operating Officer (COO) Contractor
Global eCommerce Company (brand name confidential, available upon request)
12.2022 - Current
Operations Manager
Global eCommerce Company (brand name confidential, available upon request)
12.2020 - 12.2022
Customer Service Manager
Global eCommerce Company (brand name confidential, available upon request)
11.2019 - 12.2020
Self Employed, Ecochild online store selling Natural & Organic baby products.
01.2014 - 11.2019
National Account Manager – Major Retail (Australia and NZ)
Modern Star - Retail Division
01.2012 - 01.2014
Advanced Diploma - Accounting
Certificate 4 - business
Personal Fitness qualification
Australian Institute of Fitness
Bachelor of Commerce - Accounting
University of South Australia Online Campus
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