Adam Floyd
Brisbane,Australia
Summary
Dynamic and results-oriented Executive Leader with over 24 years of experience driving commercial success, operational excellence, and team performance across the gaming, hospitality, finance, and retail sectors. Proven track record in leading large-scale business operations, building high-performance teams, managing strategic partnerships, and executing transformative growth initiatives.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Head of MAX & TAB Wagering
Tabcorp
12.2024 - Current
- Lead dual portfolios: MAX Gaming and TAB Wagering across five states and territories.
- Full P&L ownership and oversight of major capital initiatives.
- Achieved 2% market share growth in MAX over 2 years while delivering revenue to budget.
- Manage 7 senior direct reports and a team of 26.
- Championed business rebranding and led the creation of a 3-year strategic growth plan.
- Cultivated key internal and external relationships to drive innovation and revenue.
General Manager – MAX Performance Solutions & MAX Integrated Systems
Tabcorp
12.2018 - 12.2024
- Oversaw $110M+ revenue business servicing 210+ venues across VIC, NSW, and QLD.
- Delivered $275M in additional revenue via commercial agreements through 2032.
- Managed $31M CAPEX program and $8M in sponsorships.
- Led strategic vision, operational growth, and customer satisfaction initiatives.
- Built a high-performing team of 32 with 7 direct senior reports.
State Manager, Victoria – MAX Performance Solutions
Tabcorp
04.2015 - 12.2018
- Directed operations and commercial results across VIC clubs, hotels, and partners.
- Managed $57M in budget and $3.2M in sponsorships.
- Developed and executed loyalty and educational programs.
- Elevated client satisfaction and drove continuous operational improvement.
Business Manager, Independents
Tabcorp
03.2013 - 04.2015
- Led Business Partnership Managers to deliver growth and service excellence across independent venues.
- Strengthened operational reporting and marketing strategies.
- Championed staff development and client-centric innovation.
Key Account Director
InterContinental Hotels Group (IHG)
10.2008 - 03.2013
- Managed $68M+ hotel portfolio for clients including BHP, ANZ, BP.
- Negotiated and managed $37M in sports sponsorship agreements (AFL, NRL, FFA).
- Drove national sales training and consistently exceeded KPIs.
Regional Sales & Marketing Manager, NSW/ACT & WA
Accor Premiere Vacation Club
01.2006 - 09.2008
- Led 40+ staff across regions, delivering consistent budget overachievement.
- Improved sales productivity through coaching, strategy, and team engagement.
Regional Manager, VIC/NSW
Rentsmart
10.2004 - 12.2007
- Boosted sales penetration across partner retailers via relationship-building and training.
- Exceeded sales targets through data-driven strategy and stakeholder engagement.
National Sales Manager
International Brands (Greg Norman)
01.2000 - 10.2004
- Managed Drummond Golf national account; exceeded 2002/03 sales targets.
- Drove national training, merchandising, and new business development.
Education
Diploma - Estate Agency
Swinburne University
01.1995
High School Diploma - undefined
Haileybury College
01.1994
Skills
- Strategic Leadership & Vision
- P&L and Commercial Management
- High-Performance Team Development
- Change & Transformation Leadership
- Key Stakeholder & Partnership Management
- Cross-Industry Expertise: Gaming, Hospitality, Finance, Retail
Certification
- IHG Sales & Executive Leadership Program (2011, 2013)
- Tabcorp Executive Program: High Performance (2018)
Timeline
Head of MAX & TAB Wagering
Tabcorp
12.2024 - Current
General Manager – MAX Performance Solutions & MAX Integrated Systems
Tabcorp
12.2018 - 12.2024
State Manager, Victoria – MAX Performance Solutions
Tabcorp
04.2015 - 12.2018
Business Manager, Independents
Tabcorp
03.2013 - 04.2015
Key Account Director
InterContinental Hotels Group (IHG)
10.2008 - 03.2013
Regional Sales & Marketing Manager, NSW/ACT & WA
Accor Premiere Vacation Club
01.2006 - 09.2008
Regional Manager, VIC/NSW
Rentsmart
10.2004 - 12.2007
National Sales Manager
International Brands (Greg Norman)
01.2000 - 10.2004
High School Diploma - undefined
Haileybury College
Diploma - Estate Agency
Swinburne University
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