Adam Hofbauer
Rose Bay,NSW
Summary
Experienced business owner, manager, licensee and company director with over 20 years experience in Customer Service and Experience, Management, Hospitality and Business Development.
Overview
27
27
years of professional experience
Work History
Owner
FAT Coffee
01.2009 - Current
- Company Overview: www.fatcoffee.com.au
- Responsibilities
- Developed Blend with Coffee Master Australia.
- Worked with Designers on branding and developed first website (pre Shopify).
- Throughout the life of my brand, I have worked with several roasters to reach my desired flavour profile and keep my margins steady.
- Pivoted my brand during covid to offer pre-batched cocktails, cocktail making kits and recipes as well as other merchandise.
- Collaborations with several roasters in NSW and Victoria.
- Responsible for accounts, website, social media, customer database, marketing, fulfillment etc.
- Www.fatcoffee.com.au
Business Development Manager
FoodByUs
06.2023 - 02.2024
- Account / Pipeline Management, Business Development, Strategy & Sales
- Responsibilities
- Sydney Eastern Suburbs and CBD
- Identify ideal business profiles, contact decision makers, build rapport and pitch product.
- Demonstrate platform by extracting pain points and responding with solution to client needs.
- Match client with best fitting subscription.
- Manage accounts for up-sell, cross sell and customer satisfaction and retention.
- Achievements
- Growth within team and assistance with new members
- Contributed to month-on-month growth within the sales team
- Built rapport and lasting relationships with all stakeholders.
- Represented the business in a professional and dynamic manner.
- Made in-roads where none was possible previously.
Venue Partner
Barcats
02.2022 - 06.2023
- Account Management, Business Development and Sales.
- Responsibilities
- Targeted businesses in need of assistance finding and recruiting staff. Leveraged major sponsors to bring maximum value to all stakeholders.
- Educated key decision makers on the merits of the platform, learnt and was able to explain our technology and differentiating features of the platform using the website and printed collateral.
- Converting hot and cold leads into customers.
- Account management and after-sales service retention, keeping up contact with all accounts to remain top-of mind and communicate effectively whilst building rapport and adding value for clients.
- Achievements
- Maintained an account base of approximately 25 and grew this to 55 in a short period of time.
- Attracted, as a team, over 100 new staff onto the platform in a time when staff were very scarce by gaining access to various ATO's and colleges.
- Built relationships with hundreds of business owners and managers to establish a new sales pipeline.
- Successfully won the business of new clients large and small on a daily basis.
Owner / Manager / Licensee
Bandits Roost
02.2018 - 12.2021
- Company Overview: www.banditsroost.com.au
- Responsibilities
- Concept creation, branding, menus (food, alcohol and coffee) and venue design and layout.
- Daily management of staff, stock control, rostering, all staff onboarding and terminations and training.
- Event planning and execution of in-house functions and corporate events (Melbourne Cup, live music, comedy, fundraisers).
- Barista and bartender training. All methods of coffee extraction and brewing and many styles of cocktails. Organised and ran whisky tastings.
- Barista, bartender, dishwasher, cleaner, cook, waiter, cashier, host, painter, plumber etc.
- Achievements
- Converted existing business to profit, streamlined products and services, negotiated with suppliers. Created a new loyal customer base with queues out the door for our delicious offering in a very competitive market.
- Developed long-lasting relationships with suppliers, customers (mainly corporate banking sector), staff and surrounding businesses including other cafes, bars, and restaurants.
- Effectively sold business.
- Www.banditsroost.com.au
Owner / Manager / Licensee
Shirt Bar
04.2011 - 12.2017
- Company Overview: www.shirtbar.com.au
- Responsibilities
- Collaboratively developed the concept (new for Australia) of dual-purpose venues, blending hospitality and retail. Branding, fit-out colour palette, look-and-feel and copy for printed collateral.
- Worked with designers, builders, suppliers, and stakeholders both internal and external.
- Scripted job ads, Interviewed candidates, on-boarding and training as well as performance reviewing.
- Event planning and execution of in-house parties as well as corporate style events, Melbourne Cup, live music, comedy, fundraisers. Quarterly parties with seasonal themes, entertainment, games, and prizes leveraging off great relationships to create mutually beneficial outcomes.
- Barista and bartender training. All methods of coffee extraction and brewing and many styles of cocktails. Educating staff on house blend and rotating single-origins.
- Barista, bartender, dishwasher, cleaner, cook, waiter, cashier, host, painter, plumber etc.
- Organized and ran premium whisky tasting nights. This involved liaising with stakeholders and sponsors as well as undertaking promotion and marketing of the events.
- Achievements
- Created a new type of venue, with seamless interaction between hospitality and retail which many other businesses still emulate and take inspiration from.
- Created an oasis in the CBD for customers to take refuge from fluorescent bulbs, silence and sterility of office-life.
- Developed long-lasting relationships with suppliers, customers (mainly corporate banking sector), staff and surrounding businesses including other cafes, bars and restaurants.
- Negotiated with ex-business partners to take-over the lease and purchase the venue, the result being my first bricks and mortar store owned by myself as sole director, something I took great pride in.
- Www.shirtbar.com.au
Concierge / Banquets
Swiss Grand Hotel Bondi Beach
01.1999 - 12.2000
- Responsibilities
- Setting up rooms and tables, cleaning and packing down for next events.
- Working events, taking orders, waitering and clearing.
- Welcoming and escorting guests to their rooms and organising luggage to be delivered.
- Booking and confirming tours, cars, flights, and tickets.
- Valet and driving hotel guests to Sydney Airport.
Education
Responsible Service of alcohol -
01.2023
Cert IV Small Business Management -
TAFE
01.2004
Cert III Hotel Management - Front Office Operations
TAFE
01.2002
Hotel management - Front Office Operations
Kenvale College
01.1999
Programme For Leaders from Abroad -
01.1998
HSC -
Cranbrook High School
01.1997
Skills
- Customer service
- Relationship building
- Emotional intelligence
- Account management
- Sales
- Business development
- Customer insights
- Coffee expertise
- Barista training
- Blend creation
- Equipment management
- Troubleshooting
- Technical skills
- PC software proficiency
- Mac software proficiency
- IOS proficiency
- Android proficiency
- Salesforce
- Slack
- Microsoft Office
- Custom CRM
- Google Suite
- Business IP understanding
- Basic tools maintenance
- Brewing equipment knowledge
Voluntary And Community Involvement
- Community Security Guard, Donate my time to ensuring that family, friends and local community are always safe when in public.
- Volunteer Youth Movement Leader, Netzer, 1998-2001, Organising and ran weekly meetings and bi-annual camps for school-aged kids.
- Respite Carer, Barnardo's, 2008, Matched with a 3.5 year old girl who I see once a month.
References
Available upon Request
Employment History Summary
2000 - 2009, Employed in multiple cafes and restaurants, learning varied skills from each workplace and honing my love of and skill in making coffee.
Key Capabilities
- Customer service and relationship building
- Account management, recruitment and sales
- Coffee expert, barista trainer, 15 years experience with espresso machines
- Experienced café / events manager and barista
- Expertise running / maintaining and troubleshooting equipment issues
- Hitting targets, attracting new business
Timeline
Business Development Manager
FoodByUs
06.2023 - 02.2024
Venue Partner
Barcats
02.2022 - 06.2023
Owner / Manager / Licensee
Bandits Roost
02.2018 - 12.2021
Owner / Manager / Licensee
Shirt Bar
04.2011 - 12.2017
Owner
FAT Coffee
01.2009 - Current
Concierge / Banquets
Swiss Grand Hotel Bondi Beach
01.1999 - 12.2000
Responsible Service of alcohol -
Cert IV Small Business Management -
TAFE
Cert III Hotel Management - Front Office Operations
TAFE
Hotel management - Front Office Operations
Kenvale College
Programme For Leaders from Abroad -
HSC -
Cranbrook High School
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