Adam Leslie

• Developed and executed global strategy for the mens product divisions across all regions.
• Owned and implemented regional trade review meetings for wholesale, retail, and ecommerce.
• Created and submitted group range brief in collaboration with Head of Design and key regions.
• Ensured accuracy of group/regional range integration to meet business objectives.
• Executed the go-to-market strategy in partnership with the marketing, development, and purchasing teams to ensure on-time, accurate achievement of sales, margin, and ESG targets.
• Drove innovation in men’s products through both revolutionary and evolutionary approaches.
• Managed sales, margin, and EBITDA accountability for men's apparel and accessories.
• Maintained strict adherence to global range development cycle and three-year plan.

• Developed and executed global strategy for the mens product divisions across all regions.
• Owned and implemented regional trade review meetings for wholesale, retail, and ecommerce.
• Created and submitted group range brief in collaboration with Head of Design and key regions.
• Ensured accuracy of group/regional range integration to meet business objectives.
• Executed go-to-market strategy in partnership with marketing, development, and purchasing teams to ensure on time, accurate, and achieving sales, margin and ESG targets.
• Drove innovation in men’s products through both revolutionary and evolutionary approaches.
• Managed sales, margin, and EBITDA accountability for men's apparel and accessories.
• Maintained strict adherence to global range development cycle and three-year plan.

• Developed and executed regional strategy in collaboration with Chairman of Surfwear and GM of Product.
• Created and submitted regional range brief in partnership with Head of Design.
• Ensured accuracy and integration of regional range across all platforms.
• Formulated Go to Market strategy, coordinating with Marketing, Development, and Purchasing to achieve sales and margin targets.
• Selected regional range alongside Regional Director of Product for retail, wholesale, and ecommerce channels.
• Released wholesale range while providing focused support for MVP and key accounts.
• Managed submissions for SMU and destination projects.
• Oversaw sales, margin, and EBITDA accountability for men's apparel in ANZ, ensuring effective expense and working capital management.

• Develop and implement sales and product strategies grow Rip Curl’s market share and total sales in all product groups in the ANZ & Export Regions
• Work closely with state sales managers & country managers to develop strategic sales growth plans for each state on an annual basis.
• Develop and execute strategies that will continue to grow the portfolio of profitable licensed Rip Curl stores in key locations around Australia and our Export Regions.
• Develop appropriate sales and market intelligence reporting documentation for each state and region to ensure that these reports are produced and submitted in a timely manner.
• Work closely with product managers to develop comprehensive strategies for the launch of new products.
• Liaise with product managers to maximise the commercial potential of every range. Provide feedback on product that will assist in the development of apparel ranges for men and women in a timely and efficient manner. Attend product review meetings wherever possible.
• Improve the quality and strategic presentation/segmentation of wholesale sales catalogues in all product groups.
• Attend all monthly working capital meetings and execute strategies to clear excess stock when instructed to do so.
• Initiate and execute product training programs for both external and internal retail organizations on an annual basis.
• Communicate Rip Curl’s strategic vision to the sales force to drive a greater sense of urgency and commitment to market leadership.
• Establish time-line planners for all aspects of the sales function on an annual basis i.e. range releases, wholesale catalogues etc.
• Create range by range sales budgets for each region that will ensure that financial targets are achieved.
• Develop and maintain strong relationships with ANZ Rip Curls top 50 national accounts and regularly visit a wide cross section of retailers.

• Drove development and implementation of sales and product strategies, increasing Rip Curl's market share in ANZ and Export Regions.
• Collaborated with state and country sales managers to formulate annual strategic growth plans.
• Executed initiatives to expand portfolio of profitable licensed Rip Curl stores across Australia and Export Regions.
• Created timely sales and market intelligence reporting documentation for each state and region.
• Partnered with product managers to craft comprehensive strategies for new product launches.
• Maximized commercial potential of product ranges through feedback on men's and women's development.
• Enhanced quality and strategic presentation of wholesale sales catalogs across all product groups.
• Developed strong relationships with top 50 ANZ national accounts, ensuring regular retailer visits.

• Drove development and implementation of sales and product strategies, increasing Rip Curl's market share in Australian and Export Regions.
• Collaborated with state and country sales managers to formulate annual strategic growth plans.
• Executed initiatives to expand portfolio of profitable licensed Rip Curl stores across Australia and Export Regions.
• Created timely sales and market intelligence reporting documentation for each state and region.
• Partnered with product managers to craft comprehensive strategies for new product launches.
• Maximized commercial potential of product ranges through feedback on men's and women's development.
• Enhanced quality and strategic presentation of wholesale sales catalogs across all product groups.
• Developed strong relationships with top 50 ANZ national accounts, ensuring regular retailer visits.

EditDeletemove

• Achieved annual and seasonal sales targets by managing territory and division goals.
• Managed daily sales of Rip Curl products across Queensland and Northern New South Wales.
• Developed business and trade marketing strategies to strengthen partnerships with key clients.
• Identified new business opportunities, focusing on retail expansion for Rip Curl licensed stores.
• Implemented key account strategies to enhance customer relationships and drive sales growth.
• Represented sales team, collaborating with National Sales Manager to provide market insights.
• Conducted general sales duties including order management, stock replenishment, and product merchandising.
• Provided monthly and quarterly reports on sales performance, identifying strategies to meet targets.

• Assist the State Manager in delivering on annual and seasonal sales targets set by territory and division along with replenishment and off-price targets during each financial year.
• Assist the State Manager in daily management and sales of Rip Curl products through the existing New South Wales account base.
• Assist in further developing and implementing business strategies aimed at maintaining and developing business partnerships with the New South Wales client base, whilst still focusing on the major clients in the state.
• General sales representative duties of range presentation, order chasing and reviews, stock replenishment, POP and product merchandising and regular call cycle servicing of accounts.
• Assist the State Manager to direct, control and motivate the sales team and measure their performance against agree targets.
• Providing training and technical support to clientele’s retail staff on the range of Rip Curl products.

• Daily management and sales of Rip Curl products through the existing New South Wales account base.
• Developing and implementing business strategies aimed at further maintaining and developing business partnerships with the New South Wales client base whilst still focusing on the major clients in the state.
• General sales representative duties of range presentation, stock replenishment, POP and product merchandising and regular call cycle servicing of accounts.
• Delivering on sales targets set for the indenting of ranges and replenishment during the season.
• Assisting the New South Wales agent in operation of daily/ weekly/ monthly objectives.
• Providing training and technical support to clientele’s retail staff on the range of Rip Curl products.

• Assisted State Manager in achieving monthly and quarterly sales targets for magazine publications.
• Aided in developing business strategies to maintain partnerships with New South Wales clients.
• Managed smaller and irregular advertising clients to enhance our overall service.
• Executed cold calling campaigns to promote monthly magazine editions to account base.
• Formulated advertising spend strategies to establish yearly agreements with larger accounts.
• Cultivated customer relationships to secure repeat business and loyalty.
• Identified cross-selling opportunities for additional products and services.
• Compiled detailed reports on sales activities across daily, weekly, and monthly intervals.

• Assisted State Manager in achieving weekly, monthly, and annual sales targets.
• Drove replenishment business through extensive travel, dedicating 80% of time on the road.
• Analysed market trends to uncover new sales opportunities.
• Cultivated relationships with customers to ensure repeat business.
• Evaluated customer feedback to enhance products and services.
• Generated detailed reports on daily, weekly, and monthly sales activities.
• Researched competitors' products, pricing, and sales strategies.
• Maintained precise records of all sales and prospecting activities.

• Competed on ASP World Qualifying Series for five years, achieving notable rankings.
• Coordinated global travel, part-time work, and rigorous training schedules for effective competition.
• Reviewed heat footage to pinpoint areas for skill enhancement.
• Collaborated with coaches to assess strengths and weaknesses for performance improvement.
• Developed specialised training regimen to enhance physical capabilities.
• Engaged with sponsors to negotiate endorsement deals and explore marketing opportunities.
• Researched current trends in surfing, heat tactics, and equipment technology.
• Maintained peak fitness through regular training, nutrition adherence, and professional consultations.

• Executed cashier responsibilities, including scanning items and processing payments.
• Maintained cleanliness of sales floor to enhance shopping experience.
• Greeted customers and assisted with product selection to drive satisfaction.
• Organised stockroom shelves according to store layout for optimal efficiency.
• Attended staff meetings to stay updated on products and policy changes.
• Processed orders accurately using POS system to minimize errors.
• Informed customers about current promotions and discounts to boost sales.
• Analysed customer feedback data to identify areas for service improvement.

• Executed cashier responsibilities, including scanning items and processing payments.
• Maintained cleanliness of sales floor to enhance shopping experience.
• Greeted customers and assisted with product selection to drive satisfaction.
• Organised stockroom shelves according to store layout for optimal efficiency.
• Attended staff meetings to stay updated on products and policy changes.
• Processed orders accurately using POS system to minimize errors.
• Informed customers about current promotions and discounts to boost sales.
• Analysed customer feedback data to identify areas for service improvement.