Summary
Overview
Work History
Skills
Websites
Professionalproficiencies
Taekwondo
Timeline
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Adam Parker

Sydney,NSW

Summary

Skilled Business Development leader offering 20 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

21
21
years of professional experience

Work History

Business Development Manager - NSW

Cool Breeze Rentals
07.2018 - Current
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiated and closed long-term agreements with new clients in NSW territory.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
  • Kept meticulous client notes and updated account information in Salesforce CRM.
  • Consistently met or exceeded monthly KPI's through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
  • Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
  • Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
  • Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
  • Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.
  • Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
  • Managed accounts to retain existing relationships and grow share of business.

General Manager

Walkers Party Hire
01.2017 - 05.2018
  • Company Overview: Walkers Party Hire has 4 Branches in Sydney, offers quality party equipment for hire
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiation.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Managed budget implementations, employee evaluations, and contract details.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Business Development Manager

PROFLOOR & EVENTFLOOR
02.2016 - 08.2017
  • Company Overview: Sales & Business Development Manager
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.

Account Manager

Synergy Sports Marketing
04.2004 - 11.2004
  • Managing a portfolio of accounts
  • Dealing with all aspects of an event
  • Ensuring necessary actions are undertaken by the account team
  • Achieving sales targets
  • Attending client meetings
  • Maintaining and expanding relationships with existing clients
  • Completing administrative work, as required

Sales & Events

Pattis Hire
06.2003 - 04.2004
  • Key Account Management
  • Developed engaging event content by researching industry trends and identifying key topics relevant to target audiences.
  • Ensured smooth execution of all event activities by creating detailed timelines and assigning responsibilities to appropriate team members.
  • Analyzed post-event data to identify areas of improvement for future planning and optimization of event performance.
  • Established strong relationships with industry influencers who became advocates for the company''s products during sales events.
  • Improved client satisfaction rates by providing exceptional onsite support during sales events, addressing issues promptly and professionally.
  • Managed administrative logistics of events planning, event booking, and event promotions.

Skills

  • Sales Management
  • Business Development
  • B2B Sales
  • Team Leadership
  • Communication / Negotiation
  • Successful Tender Writer
  • Revenue Generation
  • HVAC Industry
  • Event Industry
  • Australasian Hire Industry
  • Australian Taekwondo Instructor - 2nd Dan
  • Australian Taekwondo Poomsae Referee 4th Class & Performance Kyorugi Coach

Professionalproficiencies

  • Excellent leadership skills with the ability to manage, develop and influence teams to achieve business objectives.
  • Extensive experience in the mentoring, development and management of sales accounts.
  • Incisive commercial acumen and the ability to manage risk whilst creating tangible value.
  • A commitment to ongoing learning, innovation and continuous improvement.
  • Diverse experience in Event Management from both client and agent perspective.
  • Proven track record in planning and managing complex projects and national programmes from inception to completion.
  • Successful Sales and Business Development management of high quality clients and opportunities.

Taekwondo

Taekwondo instructor within Power with Purpose TKD. Current Kukkiwon 2nd Dan Black Belt training and developing Taekwondo skills to students from 5 to 50 years old.

Australian Taekwondo Poomsae Referee. Registered referee judging NSW State level competition

Australian Taekwondo Performance Kuorugi Coach. Registered Kuorugi coach with State and National experience.

Timeline

Business Development Manager - NSW

Cool Breeze Rentals
07.2018 - Current

General Manager

Walkers Party Hire
01.2017 - 05.2018

Business Development Manager

PROFLOOR & EVENTFLOOR
02.2016 - 08.2017

Account Manager

Synergy Sports Marketing
04.2004 - 11.2004

Sales & Events

Pattis Hire
06.2003 - 04.2004
Adam Parker