ADAM PRANDALOS
Perth
Summary
Experienced addressable media planner and campaign manager working across key Western Australian Government accounts, RAC, and P&N Bank. 3 years experience in trading platforms, leading successful state, national and global campaigns.
Overview
4
4
years of professional experience
Work History
Activation Manager
Kinesso
03.2023 - Current
- Successfully planned, activated and reported on global campaigns in 10 markets with incremental KPI increases campaign on campaign
- Streamlined and improved brand safety quality of programmatic supply across all agency client's
- Increased internal revenue on key Government account by 50% YoY, along with increasing ROAS
- Client lead for DV360 license migration
- Lead training for onboarding employees
- Partook in a successful Government campaign pitch
- Built prototype template for rebranded internal documents
- Developed strong relations with media partners nationally, developing on-going training for the wider team
- Planning, activating and reporting ownership across key Government and famous Western Australian brands
- Strong capabilities in The Trade Desk, Yahoo DSP, Vistar & DV360
Addressable Activation Executive
Matterkind
05.2022 - 03.2023
- Monthly reporting detailing campaign progress and providing suggestions for optimising campaigns for better performance
- Liaising with media planners to effectively build strategies and campaigns to achieve client KPI's
- Successfully achieved client results by achieving client campaign goals internationally across 10 countries
- Campaign ownership of implementation, optimisation, reporting and budgeting to ensure an effective campaign is led to achieve expectations
- Developing relations with internal stakeholders and outside media partners to deliver a smooth, effective campaign
- Working through a multitude of demand side platforms and ad servers to ensure holistic campaign performance
Digital Campaign Executive
Seven West Media
08.2021 - 05.2022
- Lead for ensuring the successful transition of Community News digital campaign management under the PerthNow local banner
- Responsible for pre-sale avails, including any technical questions from advertisers about Seven West Media's properties and organizing creative delivery from agencies
- Responsible for campaign ownership, including reporting, billing, and screen shot requests
- Responsible ad trafficking to ensure campaigns run as booked and are optimised accordingly
- Responsible for ensuring full delivery and analyzing performance in end of campaign reports
- Develop and maintain relationships within the business, as well as being focused on being the primary day to day contact for clients, advertising agencies, and creative agencies throughout a campaign period
- Build & implement rich media executions for clients
Education
I M P L E M E N T I N G D I G I T A L M A R K E T I N G - C A M P A I G N S : D I G I T A L M A R K E T I N G
Royal Melbourne Institute of Technology
03.2022
B A C H E L O R S O F M A R K E T I N G - A D V E R T I S I N G & P R
Edith Cowan University
12.2017
Skills
- Yahoo DSP
- The Trade Desk
- DV360
- Vistar
- Google Ad Manager
- Strong Communication
- Project Management
- Verbal and written communication
- Staff training and development
Awards
- SWM - Make it Happen Award, 12/2022
- Kinesso - We Create Possibilities Monthly Nominee, 01/2024
- Initiative - Campire (Internal offsite for high performers), 01/2024
- Kinesso - We Create Possibilities EOY Award, 01/2024
Timeline
Activation Manager
Kinesso
03.2023 - Current
Addressable Activation Executive
Matterkind
05.2022 - 03.2023
Digital Campaign Executive
Seven West Media
08.2021 - 05.2022
B A C H E L O R S O F M A R K E T I N G - A D V E R T I S I N G & P R
Edith Cowan University
I M P L E M E N T I N G D I G I T A L M A R K E T I N G - C A M P A I G N S : D I G I T A L M A R K E T I N G
Royal Melbourne Institute of Technology
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