Adam Ridgway

• Trained and managed high-performance Marketing Automation teams, of up to six people, fostering a culture of expertise, problem-solving, and self-sufficiency to effectively manage enterprise clients.
• Successfully onboarded and led multiple Marketing Automation teams within the finance industry, delivering tailored solutions that met the sector’s unique compliance, security, and engagement challenges.
• Designed and implemented best-practice frameworks in Salesforce Marketing Cloud, enhancing team capability in technical execution, workflow optimization, and cross-functional collaboration.
• Led complex, multi-channel digital marketing initiatives, ensuring seamless integration of up to 15 email, SMS, and automation workflows per week across the team, to drive client success.
• Partnered with sales, product, and project management leaders to align marketing automation strategies with business objectives and long-term scalability.
• Spearheaded process improvements and governance models, reducing errors, optimizing automation accuracy, and creating efficient, scalable team workflows.

Led the development and execution of high-volume, data-driven marketing automation campaigns using Salesforce Marketing Cloud for multiple high profile enterprise clients.

• Independently and as part of a team managed and executed up to 5 Journey workflows and up to 20 adhoc campaigns per month.
• Managed SQL-based audience segmentation, journey orchestration, and dynamic content strategies to drive personalization.
• Optimized marketing operations by introducing automation efficiencies, reducing execution time, and improving deliverability rates.

• Assisted clients in optimizing message delivery and automation workflows, improving system efficiency and user experience.
• Developed a deep technical understanding of customer support operations and digital communication platforms.